Consumer Marketing Manager (DCD)

Diamond Comic Distributors, Inc.

 

LOCATION:  Home Office – Timonium, Maryland

DATE:  August, 2011

POSITION TITLE:   Consumer Marketing Manager

DEPT:  Marketing

 

POSITION SUMMARY: 

The Consumer Marketing Manager is responsible for developing and overseeing the marketing and promotion of Diamond’s various consumer activities including websites, social media, e-newsletters and consumer centric outreach efforts. The position reports directly to the Director of Marketing.

 

ESSENTIAL FUNCTIONS:

• Oversee online, e-newsletter and social media efforts for the company directed towards end comic shop and pop-culture enthusiast consumers.
• Manage staff for both online, e-newsletter, and print communications.
• Responsible for content management of various websites (previewsworld.com, comicshoplocator.com, kidscomics.com, toychestnews.com).
• Work with Diamond’s Web Development team and other departments to produce effective web communications to consumers.
• Coordinate and manage Diamond social media efforts to consumers via Facebook, Twitter, and other outlets.
• Coordinate and manage various weekly, monthly e-newsletters to consumers.
• Write news and feature articles for various online, social media, and print vehicles.
• Develop promotions and giveaways to engage consumers and grow various email/online/social media efforts.
• All other duties as assigned.

EXPERIENCE, EDUCATION, AND SKILLS REQUIRED:

• Bachelor’s degree in Marketing, Communications, or related field.
• 2-3 years of professional marketing experience, with some management involved.
• Knowledge of back-end content management systems for website creation.
• Social marketing skills via Facebook and Twitter.
• Strong writing and editing skills.
• Knowledge of comics and related subjects is preferred.
• Ability to juggle multiple projects at once.
• Knowledge of Windows-based computers and programs (Microsoft Excel and Word is essential).
• Willing to work overtime as needed.