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Industry Statistics

Marvel Comics was the leading publisher in Retail Dollar and Unit Market Shares based on total sales of comics, graphic novels and magazines to comic book specialty stores in November 2010, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in November 2010

PUBLISHER DOLLAR
MARKET
SHARE
UNIT
MARKET
SHARE
MARVEL COMICS 34.45% 39.81%
DC COMICS 33.08% 37.10%
IMAGE COMICS 5.68% 4.32%
DARK HORSE COMICS 5.30% 3.81%
IDW PUBLISHING 4.16% 3.37%
DYNAMITE ENTERTAINMENT 4.00% 3.54%
BOOM! STUDIOS 1.94% 1.78%
VIZ MEDIA 1.12% 0.59%
ONI PRESS 0.70% 0.25%
AVATAR PRESS 0.63% 0.36%
ARCHAIA ENTERTAINMENT LLC 0.62% 0.33%
RANDOM HOUSE 0.52% 0.17%
ARCHIE COMIC PUBLICATIONS 0.52% 0.64%
FANTAGRAPHICS BOOKS 0.51% 0.11%
TOKYOPOP 0.40% 0.19%
DRAWN & QUARTERLY 0.37% 0.09%
TITAN 0.37% 0.20%
ZENESCOPE ENTERTAINMENT 0.32% 0.24%
BONGO COMICS 0.31% 0.42%
HACHETTE BOOK GROUP USA 0.27% 0.09%
OTHER NON-TOP 20 4.72% 2.60%

Dollar Market Shares for November

Dollar Market Share – November 2010

Unit Market Shares for November

Unit Market Share– November 2010


COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
NOVEMBER 2010 VS. OCTOBER 2010
COMICS -3.59% -6.34%
GRAPHIC NOVELS 0.46% -9.30%
TOTAL COMICS/GN -2.23% -6.64%
NOVEMBER 2010 VS. NOVEMBER 2009
COMICS -4.86% -10.20%
GRAPHIC NOVELS 11.70% 14.84%
TOTAL COMICS/GN 0.24% -8.28%
YEAR-TO-DATE 2010 VS. YEAR-TO-DATE 2009
COMICS -4.64% -5.79%
GRAPHIC NOVELS -3.22% -4.35%
TOTAL COMICS/GN -4.18% -5.66%

This information may not be reproduced in any format without the express permission of Diamond Comic Distributors.

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts – which include the monthly market shares and all top product charts – are compiled by Diamond Comic Distributors from a universe of over 3,500 accounts, comprised of comic book specialty shops and other merchant stores and buyers. The shops are primarily located in North America, with a percentage of sales also to international stores and buyers located throughout the world. The account base includes not only brick-and-mortar comic book specialty shops, but also Internet stores, chain stores, and other specialty stores.

Unit and Retail Dollar sales are calculated based upon orders invoiced and shipped to Diamond accounts during any given month, which comprises initial pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable.