Top 100 Toys: 2010

As the Blackest Night descended upon the DC Universe, DC Direct released several series of action figures based on the comic book crossover event, and one of those releases — the Blackest Night Series 5 Action Figures, featuring characters like Nekron, Black Lantern Batman, and Black Lantern Hawkman — was the best-selling Toys product to comics specialty retailers in 2010.

In total, DC Direct took eight of the top ten spots in the 2010 Toys sales charts. In addition to other Blackest Night releases, the Hot Toys: The Dark Knight: 1/6-Scale Batman Sonar Deluxe Figure, made in partnership with Hong Kong toymaker Hot Toys, ranked #3; the Cover Girls of the DCU: Harley Quinn Statue ranked #6; and the Batman Reborn Series 1 Action Figures ranked #9.

Diamond Select Toys rounded out the top ten with two releases from their best-selling Marvel Select series of high-end action figures aimed at a collector market. The Marvel Select: Spider-Man figure ranked #7 and the Marvel Select: Deadpool figure ranked #10.

TOP 100 TOYS
Based on Total Retail Dollar Sales of Products Invoiced in Calendar Year 2010

DOLLAR RANK	QTY RANK	ITEM CODE	DESCRIPTION	VENDOR
1	41	JAN100381	BLACKEST NIGHT SER 5 BALANCED CASE ASST	DC
2	49	APR100310	BLACKEST NIGHT SER 6 BALANCED CASE ASST	DC
3	50	OCT090336	HOT TOYS DARK KNIGHT 1/6 SCALE BATMAN SONAR MMS DX	DC
4	56	SEP090248	BLACKEST NIGHT SER 4 BALANCED CASE ASST	DC
5	60	AUG090260	BLACKEST NIGHT SER 3 BALANCED CASE ASST	DC
6	26	NOV090257	COVER GIRLS OF THE DCU HARLEY QUINN STATUE	DC
7	1	JUL091428	MARVEL SELECT SPIDER-MAN AF	DST
8	29	JUL090329	COVER GIRLS OF THE DCU POWER GIRL STATUE	DC
9	136	DEC090303	BATMAN REBORN SER 1 BALANCED CASE ASST	DC
10	3	MAR101468	MARVEL SELECT DEADPOOL AF	DST
11	165	DEC090328	WORLD OF WARCRAFT SER 6 BALANCED CASE ASST	DC
12	23	JAN100393	BLACKEST NIGHT POWER RING SPECTRUM SET	DC
13	155	FEB100292	DCU ORIGINS SERIES 2 MASTER CASE 2 PACK ASST	DC
14	164	OCT090327	DCU ORIGINS SERIES 1 MASTER CASE 2 PACK ASST	DC
15	4	OCT073173	MARVEL SELECT THOR AF	DST
16	150	JUN090292	JSA SERIES 2 BALANCED MASTER CASE ASST	DC
17	5	DEC074356	MARVEL SELECT INCREDIBLE HULK AF	DST
18	7	NOV091231	MARVEL SELECT IRON MAN 2 AF	DST
19	6	MAY083509	MARVEL SELECT CAPTAIN AMERICA AF	DST
20	304	JUL091506	PLANET HULK STATUE	BOW
21	205	MAR100346	SUPERMAN NEW KRYPTON SER 1 BALANCED CASE ASST	DC
22	158	FEB090276	RESISTANCE SER 1 MASTER CASE ASST	DC
23	185	DEC090336	WOW PREMIUM SER 2 MASTER CASE ASST	DC
24	201	MAR100330	JLA CLASSIFIED CLASSIC SER 3 BALANCED MASTER CASE	DC
25	193	JUL090313	JLA CLASSIFIED CLASSIC SER 2 BALANCED CS ASST	DC
26	234	OCT098174	WHITE QUEEN MODERN PX DIAMOND ED STATUE	BOW
27	8	APR083470	MARVEL SELECT IRON MAN AF	DST
28	209	FEB100302	BLACKEST NIGHT RESTOCK AF ASST #1	DC
29	176	JUL098262	DC HEROES WAVE 12 DARKSEID AF SET	MAT
30	10	SEP091336	MARVEL SELECT THING AF	DST
31	219	MAR101550	BLACK CAT STATUE	BOW
32	214	JUL098259	AIW MAD HATTER RAH	MED
33	11	AUG091437	MARVEL SELECT ABOMINATION AF	DST
34	9	NOV083698	MARVEL SELECT WOLVERINE AF	DST
35	284	APR100300	SUPERMAN VS MUHAMMAD ALI STATUE	DC
36	230	JUL091427	MARVEL SELECT BEST OF AF ASST #4	DST
37	275	APR101547	IRON MAN WAR MACHINE ARMOR STATUE	BOW
38	12	DEC091299	MARVEL SELECT IM2 MOVIE WAR MACHINE AF	DST
39	166	FEB101516	IRON MAN 2 MARK IV ARTFX STATUE	KOT
40	94	DEC090300	SUPERMAN (KINGDOM COME) 1/6 SCALE FIGURE	DC
41	13	MAR094736	GHOSTBUSTERS STAY PUFT MARSHMALLOW MAN BANK	DST
42	311	AUG090268	BATMAN VS KILLER CROC STATUE	DC
43	48	SEP090247	WOMEN OF THE DCU SERIES 3 BATGIRL BUST	DC
44	169	FEB108414	RATCHET & CLANK SER 1 MASTER CASE ASST	DC
45	14	JUL098256	AIW MAD HATTER UDF	MED
46	32	MAR094739	BTTF TIME MACHINE MARK I CAR	DST
47	268	MAR101553	WHITE QUEEN RETRO STATUE	BOW
48	256	OCT090326	DC DYNAMICS BATMAN STATUE	DC
49	280	NOV090268	HISTORY OF THE DCU SER 4 BALANCED CASE ASST	DC
50	222	JUL098315	DC HEROES WAVE 13 TRIGON AF SET	MAT
51	88	JUL101649	MARVEL MASTERWORKS GALACTUS 19-IN AF	KEN
52	54	JAN101538	MARVEL PSYLOCKE BISHOUJO STATUE	KOT
53	82	OCT090337	BATMAN BLACK AND WHITE STATUE BY FRANK QUITELY	DC
54	269	JUN090288	DC DYNAMICS WONDER WOMAN STATUE	DC
55	117	JAN090300	COVER GIRLS OF THE DCU ZATANNA STATUE	DC
56	295	FEB108398	BLACK WIDOW STATUE	BOW
57	69	SEP091442	MARVEL SCARLET WITCH BISHOUJO STATUE	KOT
58	20	JUN088066	STAR TREK CLASSIC COMMUNICATOR	DST
59	251	FEB108038	DC HEROES WAVE 15 VALIDUS AF SET	MAT
60	130	AUG101589	MICHAEL JACKSON 10-IN BILLIE JEAN COLL FIG CS	PLA
61	59	SEP090259	AME COMI WONDER WOMAN V 2 VINYL FIGURE	DC
62	93	DEC090316	BATMAN BLACK & WHITE STATUE CATWOMAN STEVE RUDE	DC
63	333	NOV091334	AVENGERS REBORN THOR FINE ART STATUE	KOT
64	135	APR090294	COVER GIRLS OF THE DCU BLACK CANARY STATUE	DC
65	85	JUN090289	BATMAN BLACK & WHITE STATUE LEE BERMEJO	DC
66	21	APR088062	STAR TREK CLASSIC PHASER GREY HANDLE	DST
67	294	FEB100309	DC DYNAMICS GREEN LANTERN STATUE	DC
68	322	FEB101498	WHITE QUEEN MODERN STATUE	BOW
69	80	MAR101572	MARVEL DARK PHOENIX BISHOUJO STATUE	KOT
70	99	JUL090312	BATMAN BLACK & WHITE STATUE MARSHALL ROGERS	DC
71	298	MAR101570	IRON MAN 2 MARK VI FINE ART STATUE	KOT
72	325	DEC098059	PSYLOCKE STATUE	BOW
73	19	JAN100379	BLACKEST NIGHT SINESTRO CORP MONGUL DLX AF	DC
74	462	JUL091502	BUCKY MODERN CAPT AMERICA STATUE	BOW
75	326	MAY101623	IRON MAN EXTREMIS ARMOR STATUE	BOW
76	37	NOV091220	BTTF III TIME MACHINE	DST
77	315	SEP090243	GREEN LANTERN LEGACIES STATUE PART 1 HAL JORDAN	DC
78	366	APR101559	FALL OF THE HULKS HULK FINE ART STATUE	KOT
79	327	DEC090317	DC DYNAMICS SUPERMAN STATUE	DC
80	51	OCT091607	FFXIII PLAY ARTS KAI LIGHTNING AF	SQU
81	375	DEC091395	AVENGERS REBORN CAPTAIN AMERICA FINE ART STATUE	KOT
82	75	MAR100356	WOMEN OF THE DCU SERIES 3 POWER GIRL BUST	DC
83	15	JAN101422	SW CLONE TROOPER BUST BANK	DST
84	338	AUG090259	DC DYNAMICS AQUAMAN STATUE	DC
85	17	JUL098255	AIW ALICE UDF	MED
86	291	APR100080	BETTIE PAGE GIRL OF DREAMS DAVE STEVENS STATUE	DAR
87	18	MAR101466	UNIVERSAL MONSTERS SELECT CREATURE AF	DST
88	16	SEP091322	SW R2-D2 FIGURE BANK	DST
89	153	AUG090258	CATWOMAN CLASSIC 1/6 SCALE DELUXE FIGURE	DC
90	101	MAR101571	MARVEL PHOENIX BISHOUJO STATUE	KOT
91	170	MAR090252	COVER GIRLS OF THE DCU CATWOMAN STATUE	DC
92	44	SEP091342	FEMME FATALES DAWN BACK IN BLACK PVC STATUE	DST
93	68	MAR094732	SW UQS EMPEROR PALPATINE AF	DST
94	352	OCT090324	GREEN LANTERN LEGACIES STATUE PART 2 KYLE RAYNER	DC
95	1730	JAN094948	ST TOS CLASSIC CAPTAINS CHAIR REPLICA	DST
96	132	JAN100378	LYNDA CARTER AS WONDER WOMAN BUST	DC
97	414	FEB101517	FALL OF THE HULKS RED HULK FINE ART STATUE	KOT
98	86	JAN100396	WOMEN OF THE DCU SERIES 3 CATWOMAN BUST	DC
99	87	SEP090258	AME COMI WONDER GIRL VINYL FIGURE	DC
100	52	AUG101522	BACK TO THE FUTURE III RAIL READY TIME MACHINE	DST

This information may not be reproduced in any format without the express permission of Diamond Comic Distributors.

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which include the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from a universe of over 3,500 accounts, comprised of comic book specialty shops and other merchant stores and buyers. The shops are primarily located in North America, with a percentage of sales also to international stores and buyers located throughout the world. The account base includes not only brick-and-mortar comic book specialty shops, but also Internet stores, chain stores, and other specialty stores.

Unit and retail dollar sales are calculated based upon orders invoiced and shipped to Diamond accounts during any given month, which comprises initial pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable.