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Industry Statistics

Marvel Comics was the leading publisher in Retail Dollar and Unit Market Shares based on total sales of comics, graphic novels and magazines to comic book specialty stores in February 2011, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in February 2011

PUBLISHER DOLLAR
MARKET
SHARE
UNIT
MARKET
SHARE
MARVEL COMICS 40.69% 45.13%
DC COMICS 27.74% 31.48%
IMAGE COMICS 5.31% 4.80%
DARK HORSE COMICS 5.26% 3.49%
IDW PUBLISHING 4.60% 4.14%
DYNAMITE ENTERTAINMENT 3.60% 3.14%
BOOM! STUDIOS 1.94% 1.62%
VIZ MEDIA 1.33% 0.66%
AVATAR PRESS INC 1.00% 0.72%
ZENESCOPE ENTERTAINMENT INC 0.68% 0.57%
ARCHIE COMIC PUBLICATIONS 0.64% 0.75%
ONI PRESS INC. 0.45% 0.21%
YEN PRESS 0.44% 0.14%
RANDOM HOUSE 0.42% 0.10%
TOKYOPOP 0.35% 0.18%
BONGO COMICS 0.32% 0.42%
FANTAGRAPHICS BOOKS 0.31% 0.08%
ARCHAIA ENTERTAINMENT LLC 0.30% 0.11%
TOP SHELF PRODUCTIONS 0.26% 0.05%
TITAN 0.23% 0.14%
OTHER NON-TOP 20 4.12% 2.10%

Dollar Market Shares for February

Dollar Market Share – February 2010

Unit Market Shares for February

Unit Market Share– February 2010


COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
FEBRUARY 2011 VS. JANUARY 2011
Comics 19.72% 20.97%
Graphic Novels 14.08% 8.29%
Total Comics/GN 17.83% 19.87%
FEBRUARY 2011 VS. FEBRUARY 2010
Comics -1.70% -2.31%
Graphic Novels 6.92% -1.70%
Total Comics/GN 0.94% -2.26%
QUARTER-TO-DATE 2011 VS. QUARTER-TO-DATE 2010
Comics -12.10% -13.03%
Graphic Novels -5.48% -11.05%
Total Comics/GN -10.03% -12.87%

This information may not be reproduced in any format without the express permission of Diamond Comic Distributors.

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts – which include the monthly market shares and all top product charts – are compiled by Diamond Comic Distributors from a universe of over 3,500 accounts, comprised of comic book specialty shops and other merchant stores and buyers. The shops are primarily located in North America, with a percentage of sales also to international stores and buyers located throughout the world. The account base includes not only brick-and-mortar comic book specialty shops, but also Internet stores, chain stores, and other specialty stores.

Unit and Retail Dollar sales are calculated based upon orders invoiced and shipped to Diamond accounts during any given month, which comprises initial pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable.