Publisher Market Shares: March 2011
Marvel Comics was the leading publisher in Retail Dollar and Unit Market Shares based on total sales of comics, graphic novels and magazines to comic book specialty stores in March 2011, according to Diamond Comic Distributors.
PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in March 2011
| PUBLISHER |
DOLLAR MARKET SHARE |
UNIT MARKET SHARE |
|---|---|---|
| MARVEL COMICS | 39.63% | 45.28% |
| DC COMICS | 27.62% | 31.50% |
| IMAGE COMICS | 5.45% | 5.09% |
| IDW PUBLISHING | 5.03% | 4.14% |
| DARK HORSE COMICS | 4.27% | 2.86% |
| DYNAMITE ENTERTAINMENT | 3.02% | 2.74% |
| BOOM! STUDIOS | 2.09% | 1.66% |
| VIZ MEDIA | 1.15% | 0.50% |
| AVATAR PRESS | 0.96% | 0.80% |
| EAGLEMOSS PUBLICATIONS LTD | 0.88% | 0.22% |
| FANTAGRAPHICS BOOKS | 0.85% | 0.15% |
| ZENESCOPE ENTERTAINMENT INC | 0.71% | 0.70% |
| ARCHIE COMIC PUBLICATIONS | 0.65% | 0.76% |
| ONI PRESS INC. | 0.64% | 0.18% |
| RANDOM HOUSE | 0.55% | 0.12% |
| HACHETTE BOOK GROUP USA | 0.26% | 0.08% |
| TITAN | 0.24% | 0.19% |
| BONGO COMICS | 0.23% | 0.22% |
| ARCHAIA ENTERTAINMENT LLC | 0.23% | 0.07% |
| SANCTUM PRODUCTIONS | 0.22% | 0.06% |
| OTHER NON-TOP 20 | 5.32% | 2.67% |
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Dollar Market Share – March 2010 |
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Unit Market Share– March 2010 |
COMPARATIVE SALES STATISTICS
| DOLLARS | UNITS | |
| MARCH 2011 VS. FEBRUARY 2011 | ||
| COMICS | 17.13% | 18.97% |
| GRAPHIC NOVELS | 13.86% | 18.38% |
| TOTAL COMICS/GN | 16.07% | 18.93% |
| MARCH 2011 VS. MARCH 2010 | ||
| COMICS | -2.43% | 0.81% |
| GRAPHIC NOVELS | -10.01% | -16.61% |
| TOTAL COMICS/GN | -4.98% | -0.81% |
| FIRST QUARTER 2011 VS. FIRST QUARTER 2010 | ||
| COMICS | -8.57% | -8.05% |
| GRAPHIC NOVELS | -7.24% | -13.25% |
| TOTAL COMICS/GN | -8.14% | -8.49% |
This information may not be reproduced in any format without the express permission of Diamond Comic Distributors.
How does Diamond calculate the charts? It all starts at the comic book shop.
Data for Diamond’s sales charts – which include the monthly market shares and all top product charts – are compiled by Diamond Comic Distributors from a universe of over 3,500 accounts, comprised of comic book specialty shops and other merchant stores and buyers. The shops are primarily located in North America, with a percentage of sales also to international stores and buyers located throughout the world. The account base includes not only brick-and-mortar comic book specialty shops, but also Internet stores, chain stores, and other specialty stores.
Unit and Retail Dollar sales are calculated based upon orders invoiced and shipped to Diamond accounts during any given month, which comprises initial pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable.
