Publisher Market Shares: June 2011
Marvel Comics was the leading publisher in Retail Dollar and Unit Market Shares based on total sales of comics, graphic novels and magazines to comic book specialty stores in June 2011, according to Diamond Comic Distributors.
PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in June 2011
| PUBLISHER |
RETAIL MARKET SHARE |
UNIT MARKET SHARE |
| MARVEL COMICS | 39.32% | 43.04% |
| DC COMICS | 28.03% | 33.17% |
| IMAGE COMICS | 5.85% | 5.30% |
| DARK HORSE COMICS | 5.28% | 3.21% |
| IDW PUBLISHING | 3.76% | 3.22% |
| DYNAMITE ENTERTAINMENT | 3.49% | 3.30% |
| BOOM! STUDIOS | 1.95% | 1.62% |
| VIZ MEDIA | 1.36% | 0.58% |
| ZENESCOPE ENTERTAINMENT INC | 0.95% | 1.03% |
| ARCHIE COMICS | 0.79% | 1.00% |
| FANTAGRAPHICS BOOKS | 0.67% | 0.12% |
| AVATAR PRESS INC | 0.63% | 0.47% |
| RANDOM HOUSE | 0.57% | 0.16% |
| ONI PRESS INC. | 0.48% | 0.15% |
| YEN PRESS | 0.43% | 0.13% |
| EAGLEMOSS PUBLICATIONS LTD | 0.43% | 0.11% |
| HUMANOIDS INC | 0.33% | 0.04% |
| ASPEN MLT INC | 0.33% | 0.50% |
| TOKYOPOP | 0.27% | 0.15% |
| TOP SHELF PRODUCTIONS | 0.26% | 0.07% |
| OTHER NON-TOP 20 | 4.82% | 2.62% |
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Dollar Market Share – June 2011 |
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Unit Market Share– June 2011 |
COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in June 2011
| DOLLARS | UNITS | |
| JUNE 2011 VS. MAY 2011 | ||
| COMICS | 18.31% | 20.26% |
| GRAPHIC NOVELS | 16.45% | 10.63% |
| TOTAL COMICS/GN | 17.67% | 19.37% |
| JUNE 2011 VS. JUNE 2010 | ||
| COMICS | -4.62% | -1.43% |
| GRAPHIC NOVELS | -8.15% | -13.86% |
| TOTAL COMICS/GN | -5.85% | -2.63% |
| YEAR-TO-DATE 2011 VS. YEAR-TO-DATE 2010 | ||
| COMICS | -7.78% | -7.47% |
| GRAPHIC NOVELS | -5.97% | -10.63% |
| TOTAL COMICS/GN | -7.19% | -7.74% |
| SECOND QUARTER 2011 VERSUS FIRST QUARTER 2011 | ||
| COMICS | 8.41% | 6.90% |
| GRAPHIC NOVELS | 13.75% | 14.41% |
| TOTAL COMICS/GN | 10.14% | 7.50% |
| SECOND QUARTER 2011 VERSUS SECOND QUARTER 2011 | ||
| COMICS | -7.04% | -6.92% |
| GRAPHIC NOVELS | -4.82% | -8.20% |
| TOTAL COMICS/GN | -6.31% | -7.03% |
| FIRST HALF 2011 VERSUS SECOND HALF 2010 | ||
| COMICS | -10.05% | -6.51% |
| GRAPHIC NOVELS | -12.49% | -16.31% |
| TOTAL COMICS/GN | -10.87% | -7.41% |
This information may not be reproduced in any format without the express permission of Diamond Comic Distributors.
How does Diamond calculate the charts? It all starts at the comic book shop.
Data for Diamond’s sales charts – which include the monthly market shares and all top product charts – are compiled by Diamond Comic Distributors from a universe of over 3,500 accounts, comprised of comic book specialty shops and other merchant stores and buyers. The shops are primarily located in North America, with a percentage of sales also to international stores and buyers located throughout the world. The account base includes not only brick-and-mortar comic book specialty shops, but also Internet stores, chain stores, and other specialty stores.
Unit and Retail Dollar sales are calculated based upon orders invoiced and shipped to Diamond accounts during any given month, which comprises initial pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable.
