Publisher Market Shares: October 2011
DC Comics was the leading publisher in Retail Dollar and Unit Market Shares based on total sales of comics, graphic novels and magazines to comic book specialty stores in October 2011, according to Diamond Comic Distributors.
PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in October 2011
| PUBLISHER |
RETAIL MARKET SHARE |
UNIT MARKET SHARE |
| DC COMICS | 42.47% | 50.97% |
| MARVEL COMICS | 29.10% | 30.29% |
| IMAGE COMICS | 4.49% | 3.98% |
| DARK HORSE COMICS | 4.44% | 3.28% |
| IDW PUBLISHING | 4.00% | 2.97% |
| DYNAMITE ENTERTAINMENT | 2.81% | 2.42% |
| BOOM! STUDIOS | 1.68% | 1.02% |
| EAGLEMOSS PUBLICATIONS | 1.28% | 0.30% |
| AVATAR PRESS | 0.98% | 0.53% |
| VIZ MEDIA | 0.84% | 0.32% |
| ZENESCOPE ENTERTAINMENT | 0.78% | 0.64% |
| ARCHIE COMICS | 0.69% | 0.66% |
| HACHETTE BOOK GROUP | 0.66% | 0.18% |
| RANDOM HOUSE | 0.58% | 0.13% |
| FANTAGRAPHICS BOOKS | 0.56% | 0.09% |
| DRAWN & QUARTERLY | 0.43% | 0.08% |
| ONI PRESS INC. | 0.33% | 0.12% |
| BONGO COMICS | 0.21% | 0.23% |
| HUMANOIDS INC | 0.17% | 0.01% |
| ASPEN MLT INC | 0.16% | 0.19% |
| OTHER NON-TOP 20 | 3.33% | 1.59% |
COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in October 2011
| DOLLARS | UNITS | |
| OCTOBER 2011 VS. SEPTEMBER 2011 | ||
| COMICS | 6.78% | 6.90% |
| GRAPHIC NOVELS | -7.47% | -11.07% |
| TOTAL COMICS/GN | 2.67% | 5.73% |
| OCTOBER 2011 VS. OCTOBER 2010 | ||
| COMICS | 24.37% | 32.12% |
| GRAPHIC NOVELS | -12.90% | -30.75% |
| TOTAL COMICS/GN | 11.93% | 25.89% |
| YEAR-TO-DATE 2011 VS. YEAR-TO-DATE 2010 | ||
| COMICS | -0.23% | 1.86% |
| GRAPHIC NOVELS | -5.39% | -12.07% |
| TOTAL COMICS/GN | -1.93% | 0.64% |
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Dollar Market Share – October 2011 |
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Unit Market Share– October 2011 |
This information may not be reproduced in any format without the express permission of Diamond Comic Distributors.
How does Diamond calculate the charts? It all starts at the comic book shop.
Data for Diamond’s sales charts – which include the monthly market shares and all top product charts – are compiled by Diamond Comic Distributors from a universe of over 3,500 accounts, comprised of comic book specialty shops and other merchant stores and buyers. The shops are primarily located in North America, with a percentage of sales also to international stores and buyers located throughout the world. The account base includes not only brick-and-mortar comic book specialty shops, but also Internet stores, chain stores, and other specialty stores.
Unit and Retail Dollar sales are calculated based upon orders invoiced and shipped to Diamond accounts during any given month, which comprises initial pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable.
