Quantcast
Industry Statistics

DC Entertainment was the leading publisher in Retail Dollar and Unit Market Shares based on total sales of comics, graphic novels and magazines to comic book specialty stores in November 2011, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in November 2011

PUBLISHER RETAIL
MARKET
SHARE
UNIT
MARKET
SHARE
DC ENTERTAINMENT 34.69% 39.66%
MARVEL COMICS 33.30% 37.84%
IMAGE COMICS 5.36% 4.60%
IDW PUBLISHING 5.28% 3.65%
DARK HORSE COMICS 4.56% 3.47%
DYNAMITE ENTERTAINMENT 3.48% 3.20%
BOOM! STUDIOS 1.64% 1.55%
VIZ MEDIA 1.05% 0.39%
AVATAR PRESS 0.97% 0.55%
RANDOM HOUSE 0.96% 0.27%
ARCHIE COMIC PUBLICATIONS 0.77% 0.91%
EAGLEMOSS PUBLICATIONS LTD 0.64% 0.17%
FANTAGRAPHICS BOOKS 0.64% 0.13%
HACHETTE BOOK GROUP USA 0.55% 0.14%
ZENESCOPE ENTERTAINMENT INC 0.43% 0.48%
BONGO COMICS 0.33% 0.39%
PUBLISHERS GROUP WEST 0.31% 0.03%
ONI PRESS INC. 0.25% 0.12%
DIGITAL MANGA DISTRIBUTION 0.22% 0.07%
DRAWN & QUARTERLY 0.20% 0.04%
OTHER NON-TOP 20 4.35% 2.34%

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in November 2011

  DOLLARS UNITS
Versus Last Month
Comics -4.57% -7.00%
Graphic Novels 29.67% 30.06%
Total Comics/GN 4.33% -4.98%
Versus Same Month LY
Comics 23.10% 31.19%
Graphic Novels 12.43% -0.69%
Total Comics/GN 19.44% 28.12%
Versus Year-To-Date LY
Comics 4.06% 7.01%
Graphic Novels -2.56% -10.27%
Total Comics/GN 1.87% 5.47%
Versus Last 12-Month Rolling
Comics 1.01% 3.02%
Graphic Novels -1.46% -8.40%
Total Comics/GN 0.21% 2.03%

Dollar Market Shares for November

Dollar Market Share – November 2011

Unit Market Shares for November

Unit Market Share– November 2011


This information may not be reproduced in any format without the express permission of Diamond Comic Distributors.

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts – which include the monthly market shares and all top product charts – are compiled by Diamond Comic Distributors from a universe of over 3,500 accounts, comprised of comic book specialty shops and other merchant stores and buyers. The shops are primarily located in North America, with a percentage of sales also to international stores and buyers located throughout the world. The account base includes not only brick-and-mortar comic book specialty shops, but also Internet stores, chain stores, and other specialty stores.

Unit and Retail Dollar sales are calculated based upon orders invoiced and shipped to Diamond accounts during any given month, which comprises initial pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable.