Publisher Market Shares: December 2011
Marvel Comics was the leading publisher in Retail Dollar and Unit Market Shares based on total sales of comics, graphic novels and magazines to comic book specialty stores in November 2011, according to Diamond Comic Distributors.
PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in December 2011
| PUBLISHER | RETAIL MARKET SHARE |
UNIT MARKET SHARE |
| MARVEL COMICS | 34.43% | 39.05% |
| DC COMICS | 33.74% | 37.72% |
| IMAGE COMICS | 6.75% | 4.89% |
| IDW PUBLISHING | 5.26% | 4.43% |
| DARK HORSE COMICS | 3.97% | 3.34% |
| DYNAMIC FORCES | 3.35% | 3.27% |
| EAGLEMOSS PUBLICATIONS LTD | 1.63% | 0.37% |
| BOOM ENTERTAINMENT | 1.41% | 1.32% |
| VIZ LLC | 1.19% | 0.50% |
| ARCHIE COMIC PUBLICATIONS | 0.82% | 0.98% |
| AVATAR PRESS INC | 0.70% | 0.56% |
| ZENESCOPE ENTERTAINMENT INC | 0.69% | 0.59% |
| RANDOM HOUSE | 0.68% | 0.20% |
| HACHETTE BOOK GROUP USA | 0.35% | 0.10% |
| FANTAGRAPHICS BOOKS | 0.33% | 0.10% |
| HERMES PRESS | 0.31% | 0.02% |
| ASPEN MLT INC | 0.30% | 0.43% |
| ONI PRESS INC. | 0.28% | 0.09% |
| ARCHAIA ENTERTAINMENT LLC | 0.27% | 0.08% |
| BONGO COMICS | 0.27% | 0.35% |
| OTHER NON-TOP 20 | 3.25% | 1.59% |
COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in December 2011
| DOLLARS | UNITS | |
| DECEMBER 2011 VS. NOVEMBER 2011 | ||
| COMICS | -14.45% | -12.29% |
| GRAPHIC NOVELS | -21.17% | -19.27% |
| TOTAL COMICS/GN | -16.62% | -12.81% |
| DECEMBER 2011 VS. DECEMBER 2010 | ||
| COMICS | 2.66% | 11.83% |
| GRAPHIC NOVELS | -16.20% | -21.44% |
| TOTAL COMICS/GN | -3.94% | 8.66% |
| FOURTH QUARTER 2011 VERSUS THIRD QUARTER 2011 | ||
| COMICS | 7.82% | 8.39% |
| GRAPHIC NOVELS | -0.85% | -5.57% |
| TOTAL COMICS/GN | 5.10% | 7.34% |
| FOURTH QUARTER 2011 VERSUS FOURTH QUARTER 2010 | ||
| COMICS | 16.69% | 25.08% |
| GRAPHIC NOVELS | -5.75% | -18.08% |
| TOTAL COMICS/GN | 9.01% | 20.89% |
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Dollar Market Share – December 2011 |
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Unit Market Share– December 2011 |
This information may not be reproduced in any format without the express permission of Diamond Comic Distributors.
How does Diamond calculate the charts? It all starts at the comic book shop.
Data for Diamond’s sales charts – which include the monthly market shares and all top product charts – are compiled by Diamond Comic Distributors from a universe of over 3,500 accounts, comprised of comic book specialty shops and other merchant stores and buyers. The shops are primarily located in North America, with a percentage of sales also to international stores and buyers located throughout the world. The account base includes not only brick-and-mortar comic book specialty shops, but also Internet stores, chain stores, and other specialty stores.
Unit and Retail Dollar sales are calculated based upon orders invoiced and shipped to Diamond accounts during any given month, which comprises initial pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable.
