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Marvel Comics was the leading publisher in Retail Dollar and Unit Market Shares based on total sales of comics, graphic novels and magazines to comic book specialty stores in 2011, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in Calendar Year 2011

PUBLISHER RETAIL
MARKET
SHARE
UNIT
MARKET
SHARE
MARVEL COMICS 37.29% 40.93%
DC COMICS 31.41% 36.77%
IMAGE COMICS 5.27% 4.71%
IDW PUBLISHING 4.73% 3.78%
DARK HORSE COMICS 4.71% 3.35%
DYNAMITE ENTERTAINMENT 3.06% 2.85%
BOOM! STUDIOS 1.73% 1.43%
VIZ MEDIA 1.09% 0.47%
EAGLEMOSS PUBLICATIONS LTD 0.96% 0.23%
AVATAR PRESS INC 0.79% 0.54%
ZENESCOPE ENTERTAINMENT INC 0.69% 0.64%
ARCHIE COMIC PUBLICATIONS 0.67% 0.74%
RANDOM HOUSE 0.64% 0.17%
FANTAGRAPHICS BOOKS 0.53% 0.11%
HACHETTE BOOK GROUP USA 0.40% 0.12%
ONI PRESS INC. 0.38% 0.15%
BONGO COMICS 0.28% 0.34%
TOP SHELF PRODUCTIONS 0.27% 0.08%
ASPEN MLT INC 0.26% 0.35%
DRAWN & QUARTERLY 0.21% 0.05%
ARCHAIA ENTERTAINMENT LLC 0.21% 0.09%
TITAN 0.17% 0.10%
TOKYOPOP 0.16% 0.09%
HUMANOIDS INC 0.15% 0.02%
ABSTRACT STUDIOS 0.14% 0.10%
OTHER NON-TOP 25 3.77% 1.79%

 

Dollar Market Shares for 2011 Overall

Dollar Market Share – 2011

Unit Market Shares for Overall 2011

Unit Market Share– 2011

 

This information may not be reproduced in any format without the express permission of Diamond Comic Distributors.

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts – which include the monthly market shares and all top product charts – are compiled by Diamond Comic Distributors from a universe of over 3,500 accounts, comprised of comic book specialty shops and other merchant stores and buyers. The shops are primarily located in North America, with a percentage of sales also to international stores and buyers located throughout the world. The account base includes not only brick-and-mortar comic book specialty shops, but also Internet stores, chain stores, and other specialty stores.

Unit and Retail Dollar sales are calculated based upon orders invoiced and shipped to Diamond accounts during any given month, which comprises initial pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable.