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Marvel Comics was the leading publisher in Retail Dollar Shares and DC Comices was the leading publishing in Unit Market Share based on total sales of comics, graphic novels and magazines to comic book specialty stores in January 2012, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in January 2012

PUBLISHER RETAIL
MARKET
SHARE
UNIT
MARKET
SHARE
MARVEL COMICS 35.17% 37.51%
DC COMICS 33.55% 39.86%
IMAGE COMICS 5.48% 4.83%
DARK HORSE COMICS 4.89% 3.55%
IDW PUBLISHING 4.35% 3.78%
DYNAMITE ENTERTAINMENT 3.46% 3.66%
BOOM! STUDIOS 1.66% 1.35%
EAGLEMOSS PUBLICATIONS LTD 1.47% 0.30%
VIZ MEDIA 0.92% 0.42%
RANDOM HOUSE 0.79% 0.18%
ARCHIE COMIC PUBLICATIONS 0.67% 0.76%
AVATAR PRESS INC 0.62% 0.50%
YEN PRESS 0.56% 0.17%
ARCHAIA ENTERTAINMENT LLC 0.45% 0.10%
ZENESCOPE ENTERTAINMENT INC 0.45% 0.48%
ONI PRESS INC. 0.35% 0.16%
FANTAGRAPHICS BOOKS 0.30% 0.06%
DIGITAL MANGA DISTRIBUTION 0.27% 0.09%
ASPEN MLT INC 0.25% 0.34%
GC PRESS LLC 0.24% 0.02%
OTHER NON-TOP 20 4.09% 1.91%

 

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in January 2012

  DOLLARS UNITS
JANUARY 2012 VS. DECEMBER 2011
COMICS -7.01% -8.93%
GRAPHIC NOVELS -4.51% -4.86%
TOTAL COMICS/GN -6.25% -8.65%
JANUARY 2012 VS. JANUARY 2011
COMICS 32.05% 33.56%
GRAPHIC NOVELS 18.38% 8.46%
TOTAL COMICS/GN 27.47% 31.38%
LAST TWELVE MONTHS VERSUS PREVIOUS TWELVE MONTHS
COMICS 5.67% 9.07%
GRAPHIC NOVELS -2.51% -10.12%
TOTAL COMICS/GN 2.95% 7.35%

 

Dollar Market Shares for January

Dollar Market Share – January 2012

Unit Market Shares for January

Unit Market Share– January 2012

 

This information may not be reproduced in any format without the express permission of Diamond Comic Distributors.

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts – which include the monthly market shares and all top product charts – are compiled by Diamond Comic Distributors from a universe of over 3,500 accounts, comprised of comic book specialty shops and other merchant stores and buyers. The shops are primarily located in North America, with a percentage of sales also to international stores and buyers located throughout the world. The account base includes not only brick-and-mortar comic book specialty shops, but also Internet stores, chain stores, and other specialty stores.

Unit and dollars sales are calculated based upon orders invoiced and shipped to Diamond accounts during any given month, minus any copies that are distributed free of cost.