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Industry Statistics

Marvel Comics was the leading publisher in Retail Dollar Shares and DC Comices was the leading publishing in Unit Market Share based on total sales of comics, graphic novels and magazines to comic book specialty stores in February 2012, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in February 2012

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 35.92%
DC COMICS 29.47%
IDW PUBLISHING 6.66%
IMAGE COMICS 5.53%
DARK HORSE COMICS 4.98%
DYNAMITE ENTERTAINMENT 4.20%
BOOM! STUDIOS 1.61%
VIZ MEDIA 1.10%
EAGLEMOSS PUBLICATIONS LTD 1.08%
ARCHIE COMIC PUBLICATIONS 1.03%
OTHER NON-TOP 10 8.43%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 38.61%
DC COMICS 35.26%
IDW PUBLISHING 5.62%
IMAGE COMICS 4.88%
DARK HORSE COMICS 4.06%
DYNAMITE ENTERTAINMENT 3.82%
BOOM! STUDIOS 1.40%
ARCHIE COMIC PUBLICATIONS 1.11%
ZENESCOPE ENTERTAINMENT INC 0.68%
BONGO COMICS 0.52%
OTHER NON-TOP 10 4.04%

 

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in February 2012

  DOLLARS UNITS
FEBRUARY 2012 VS. JANUARY 2012
COMICS 10.84% 8.36%
GRAPHIC NOVELS 11.45% 11.07%
TOTAL COMICS/GN 11.03% 8.55%
FEBRUARY 2012 VS. FEBRUARY 2011
COMICS 22.26% 19.63%
GRAPHIC NOVELS 15.65% 11.24%
TOTAL COMICS/GN 20.11% 18.97%
YEAR-TO-DATE 2012 VS. YEAR-TO-DATE 2011
COMICS 26.71% 25.94%
GRAPHIC NOVELS 16.93% 9.90%
TOTAL COMICS/GN 23.49% 24.61%
LAST TWELVE MONTHS VERSUS PREVIOUS TWELVE MONTHS
COMICS 7.46% 10.76%
GRAPHIC NOVELS -1.85% -9.27%
TOTAL COMICS/GN 4.35% 8.96%

 

Dollar Market Shares for February

Dollar Market Share – February 2012

Unit Market Shares for February

Unit Market Share– February 2012

 

This information may not be reproduced in any format without the express permission of Diamond Comic Distributors.

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts – which include the monthly market shares and all top product charts – are compiled by Diamond Comic Distributors from a universe of over 3,500 accounts, comprised of comic book specialty shops and other merchant stores and buyers. The shops are primarily located in North America, with a percentage of sales also to international stores and buyers located throughout the world. The account base includes not only brick-and-mortar comic book specialty shops, but also Internet stores, chain stores, and other specialty stores.

Unit and dollars sales are calculated based upon orders invoiced and shipped to Diamond accounts during any given month, minus any copies that are distributed free of cost.