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Marvel Comics was the leading publisher in both Retail Dollar and Unit Market Shares based on total sales of comics, graphic novels and magazines to comic book specialty stores in March 2012, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in March 2012

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 36.21%
DC COMICS 30.95%
IMAGE COMICS 6.66%
IDW PUBLISHING 5.74%
DARK HORSE COMICS 5.24%
DYNAMITE ENTERTAINMENT 2.90%
BOOM! STUDIOS 1.42%
AVATAR PRESS INC 1.15%
ZENESCOPE ENTERTAINMENT INC 1.06%
VIZ LLC 0.86%
OTHER NON-TOP 10 7.81%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 39.94%
DC COMICS 36.09%
IMAGE COMICS 5.59%
IDW PUBLISHING 4.71%
DARK HORSE COMICS 3.98%
DYNAMITE ENTERTAINMENT 2.38%
BOOM! STUDIOS 1.27%
ZENESCOPE ENTERTAINMENT INC 0.98%
AVATAR PRESS INC 0.93%
ARCHIE COMIC PUBLICATIONS 0.72%
OTHER NON-TOP 10 3.41%

 

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in March 2012

  DOLLARS UNITS
MARCH 2012 VS. FEBRUARY 2012
COMICS -5.32% -2.99%
GRAPHIC NOVELS -7.13% 9.54%
TOTAL COMICS/GN -5.89% -2.07%
MARCH 2012 VS. MARCH 2011
COMICS -1.18% -2.45%
GRAPHIC NOVELS -5.67% 2.93%
TOTAL COMICS/GN -2.61% -2.03%
YEAR-TO-DATE 2012 VS. YEAR-TO-DATE 2011
(FIRST QUARTER 2012 VS. FIRST QUARTER 2011)
COMICS 15.85% 14.74%
GRAPHIC NOVELS 8.39% 7.25%
TOTAL COMICS/GN 13.42% 14.13%
FIRST QUARTER 2012 VS. FOURTH QUARTER 2011
COMICS -13.48% -15.19%
GRAPHIC NOVELS -7.37% -0.80%
TOTAL COMICS/GN -11.67% -14.24%
LAST TWELVE MONTHS VERSUS PREVIOUS TWELVE MONTHS
COMICS 7.59% 10.46%
GRAPHIC NOVELS -1.42% -7.61%
TOTAL COMICS/GN 4.59% 8.86%

 

Dollar Market Shares for March

Dollar Market Share – March 2012

Unit Market Shares for March

Unit Market Share– March 2012

 

This information may not be reproduced in any format without the express permission of Diamond Comic Distributors.

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts – which include the monthly market shares and all top product charts – are compiled by Diamond Comic Distributors from a universe of over 3,500 accounts, comprised of comic book specialty shops and other merchant stores and buyers. The shops are primarily located in North America, with a percentage of sales also to international stores and buyers located throughout the world. The account base includes not only brick-and-mortar comic book specialty shops, but also Internet stores, chain stores, and other specialty stores.

Unit and dollars sales are calculated based upon orders invoiced and shipped to Diamond accounts during any given month, minus any copies that are distributed free of cost.