Quantcast
Industry Statistics

Marvel Comics was the leading publisher in both Retail Dollar and Unit Market Shares based on total sales of comics, graphic novels and magazines to comic book specialty stores in April 2012, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in April 2012

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 34.64%
DC COMICS 30.12%
IMAGE COMICS 8.60%
DARK HORSE COMICS 5.37%
IDW PUBLISHING 4.22%
DYNAMITE ENTERTAINMENT 3.89%
BOOM! STUDIOS 1.67%
AVATAR PRESS 0.97%
VIZ MEDIA 0.92%
ZENESCOPE ENTERTAINMENT 0.92%
OTHER NON-TOP 10 8.68%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 39.07%
DC COMICS 34.06%
IMAGE COMICS 6.61%
DARK HORSE COMICS 4.64%
DYNAMITE ENTERTAINMENT 3.90%
IDW PUBLISHING 3.40%
BOOM! STUDIOS 1.92%
ZENESCOPE ENTERTAINMENT 0.89%
AVATAR PRESS 0.82%
ARCHIE COMICS 0.71%
OTHER NON-TOP 10 3.98%

 

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in April 2012

  DOLLARS UNITS
APRIL 2012 VS. MARCH 2012
COMICS 5.40% 2.47%
GRAPHIC NOVELS 9.84% -0.28%
TOTAL COMICS/GN 6.77% 2.25%
APRIL 2012 VS. APRIL 2011
COMICS 16.30% 16.11%
GRAPHIC NOVELS 12.56% 15.32%
TOTAL COMICS/GN 15.09% 16.04%
YEAR-TO-DATE 2012 VS. YEAR-TO-DATE 2011
COMICS 15.94% 15.12%
GRAPHIC NOVELS 9.47% 9.29%
TOTAL COMICS/GN 13.84% 14.65%

 

Dollar Market Shares for April 2012

Dollar Market Share – April 2012

Unit Market Shares for April 2012

Unit Market Share– April 2012

 

This information may not be reproduced in any format without the express permission of Diamond Comic Distributors.

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts – which include the monthly market shares and all top product charts – are compiled by Diamond Comic Distributors from a universe of over 3,500 accounts, comprised of comic book specialty shops and other merchant stores and buyers. The shops are primarily located in North America, with a percentage of sales also to international stores and buyers located throughout the world. The account base includes not only brick-and-mortar comic book specialty shops, but also Internet stores, chain stores, and other specialty stores.

Unit and dollars sales are calculated based upon orders invoiced and shipped to Diamond accounts during any given month, minus any copies that are distributed free of cost.