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Industry Statistics

Marvel Comics was the leading publisher in both Retail Dollar and Unit Market Shares based on total sales of comics, graphic novels and magazines to comic book specialty stores in May 2012, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in May 2012

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 35.32%
DC COMICS 32.73%
IMAGE COMICS 7.19%
IDW PUBLISHING 4.80%
DARK HORSE COMICS 4.75%
DYNAMITE ENTERTAINMENT 2.55%
BOOM! STUDIOS 1.60%
EAGLEMOSS PUBLICATIONS 1.08%
VIZ MEDIA 0.86%
ZENESCOPE ENTERTAINMENT INC 0.85%
AVATAR PRESS INC 0.79%
RANDOM HOUSE 0.67%
ARCHIE COMIC PUBLICATIONS 0.66%
VALIANT ENTERTAINMENT LLC 0.47%
HACHETTE BOOK GROUP USA 0.41%
ONI PRESS INC. 0.41%
FANTAGRAPHICS BOOKS 0.34%
BONGO COMICS 0.31%
NBM 0.21%
HUMANOIDS INC 0.18%
OTHER NON-TOP 20 3.83%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 38.64%
DC COMICS 36.72%
IMAGE COMICS 6.70%
IDW PUBLISHING 4.04%
DARK HORSE COMICS 3.48%
DYNAMITE ENTERTAINMENT 2.63%
BOOM! STUDIOS 1.60%
ZENESCOPE ENTERTAINMENT INC 0.73%
ARCHIE COMIC PUBLICATIONS 0.71%
AVATAR PRESS INC 0.64%
VALIANT ENTERTAINMENT LLC 0.52%
BONGO COMICS 0.40%
VIZ MEDIA 0.38%
EAGLEMOSS PUBLICATIONS 0.26%
ONI PRESS INC. 0.21%
RANDOM HOUSE 0.18%
HACHETTE BOOK GROUP USA 0.13%
NBM 0.07%
FANTAGRAPHICS BOOKS 0.06%
HUMANOIDS INC 0.02%
OTHER NON-TOP 20 1.88%

 

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in May 2012

  DOLLARS UNITS
MAY 2012 VS. APRIL 2012
COMICS 20.60% 20.93%
GRAPHIC NOVELS 31.65% 22.13%
TOTAL COMICS/GN 24.11% 21.02%
MAY 2012 VS. MAY 2011
COMICS 45.12% 44.24%
GRAPHIC NOVELS 41.14% 24.98%
TOTAL COMICS/GN 43.76% 42.46%
YEAR-TO-DATE 2012 VS. YEAR-TO-DATE 2011
COMICS 21.77% 20.89%
GRAPHIC NOVELS 16.22% 12.77%
TOTAL COMICS/GN 19.95% 20.21%

 

Dollar Market Shares for May 2012

Dollar Market Share – May 2012

Unit Market Shares for May 2012

Unit Market Share– May 2012

 

This information may not be reproduced in any format without the express permission of Diamond Comic Distributors.

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts – which include the monthly market shares and all top product charts – are compiled by Diamond Comic Distributors from a universe of over 3,500 accounts, comprised of comic book specialty shops and other merchant stores and buyers. The shops are primarily located in North America, with a percentage of sales also to international stores and buyers located throughout the world. The account base includes not only brick-and-mortar comic book specialty shops, but also Internet stores, chain stores, and other specialty stores.

Unit and dollars sales are calculated based upon orders invoiced and shipped to Diamond accounts during any given month, minus any copies that are distributed free of cost.