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Marvel Comics was the leading publisher in Retail Dollars and DC Entertainment was the leading publisher in Unit Market Shares based on total sales of comics, graphic novels and magazines to comic book specialty stores in June 2012, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in June 2012

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 33.77%
DC ENTERTAINMENT 33.03%
IMAGE COMICS 7.36%
IDW PUBLISHING 6.22%
DARK HORSE COMICS 4.51%
DYNAMITE ENTERTAINMENT 2.82%
BOOM! STUDIOS 1.25%
EAGLEMOSS PUBLICATIONS LTD 1.21%
AVATAR PRESS INC 0.84%
TOP SHELF PRODUCTIONS 0.83%
VIZ MEDIA 0.75%
RANDOM HOUSE 0.62%
VALIANT ENTERTAINMENT LLC 0.62%
FANTAGRAPHICS BOOKS 0.55%
ARCHIE COMIC PUBLICATIONS 0.49%
ZENESCOPE ENTERTAINMENT INC 0.45%
ONI PRESS INC. 0.35%
HACHETTE BOOK GROUP USA 0.29%
ST. MARTINS PRESS 0.28%
BONGO COMICS 0.26%
OTHER NON-TOP 20 3.50%
 
UNIT MARKET SHARE
PUBLISHER SHARE
DC ENTERTAINMENT 38.23%
MARVEL COMICS 37.82%
IMAGE COMICS 6.45%
IDW PUBLISHING 4.16%
DARK HORSE COMICS 3.49%
DYNAMITE ENTERTAINMENT 2.35%
BOOM! STUDIOS 1.49%
AVATAR PRESS INC 0.87%
VALIANT ENTERTAINMENT LLC 0.70%
ARCHIE COMIC PUBLICATIONS 0.52%
ZENESCOPE ENTERTAINMENT INC 0.33%
VIZ MEDIA 0.32%
TOP SHELF PRODUCTIONS 0.32%
EAGLEMOSS PUBLICATIONS LTD 0.28%
BONGO COMICS 0.27%
ONI PRESS INC. 0.26%
RANDOM HOUSE 0.15%
FANTAGRAPHICS BOOKS 0.10%
HACHETTE BOOK GROUP USA 0.09%
ST. MARTINS PRESS 0.06%
OTHER NON-TOP 20 1.74%

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in June 2012

  DOLLARS UNITS
JUNE 2012 VS. MAY 2012
COMICS -6.28% -6.50%
GRAPHIC NOVELS -15.42% -14.72%
TOTAL COMICS/GN -9.35% -7.16%
JUNE 2012 VS. JUNE 2011
COMICS 14.97% 12.14%
GRAPHIC NOVELS 2.51% -3.66%
TOTAL COMICS/GN 10.74% 10.79%
YEAR-TO-DATE 2012 VS. YEAR-TO-DATE 2011
(FIRST HALF 2012 VS. FIRST HALF 2011)
COMICS 20.47% 19.21%
GRAPHIC NOVELS 13.49% 9.53%
TOTAL COMICS/GN 18.16% 18.40%
SECOND QUARTER 2012 VS. FIRST QUARTER 2012
COMICS 16.79% 14.86%
GRAPHIC NOVELS 23.81% 18.98%
TOTAL COMICS/GN 18.97% 15.18%
SECOND QUARTER 2012 VS. SECOND QUARTER 2011
COMICS 15.81% 23.34%
GRAPHIC NOVELS 23.33% 11.53%
TOTAL COMICS/GN 18.14% 22.33%

 

Dollar Market Shares for June 2012
Dollar Market Share – June 2012
Unit Market Shares for June 2012
Unit Market Share– June 2012

 

This information may not be reproduced in any format without the express permission of Diamond Comic Distributors.

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts – which include the monthly market shares and all top product charts – are compiled by Diamond Comic Distributors from a universe of over 3,500 accounts, comprised of comic book specialty shops and other merchant stores and buyers. The shops are primarily located in North America, with a percentage of sales also to international stores and buyers located throughout the world. The account base includes not only brick-and-mortar comic book specialty shops, but also Internet stores, chain stores, and other specialty stores.

Unit and dollars sales are calculated based upon orders invoiced and shipped to Diamond accounts during any given month, minus any copies that are distributed free of cost.