Quantcast
Industry Statistics

DC Entertainment was the leading publisher in Retail Dollars and Unit Market Share based on total sales of comics, graphic novels and magazines to comic book specialty stores in July 2012, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in July 2012

RETAIL MARKET SHARE
PUBLISHER SHARE
DC COMICS 32.71%
MARVEL COMICS 31.96%
IMAGE COMICS 9.42%
IDW PUBLISHING 6.61%
DARK HORSE COMICS 4.51%
DYNAMITE ENTERTAINMENT 2.77%
BOOM! STUDIOS 1.38%
ZENESCOPE ENTERTAINMENT INC 1.22%
EAGLEMOSS PUBLICATIONS LTD 1.20%
VIZ MEDIA 0.95%
VALIANT ENTERTAINMENT LLC 0.75%
AVATAR PRESS INC 0.74%
ARCHIE COMIC PUBLICATIONS 0.56%
FANTAGRAPHICS BOOKS 0.48%
TOP SHELF PRODUCTIONS 0.43%
HACHETTE BOOK GROUP USA 0.42%
ASPEN MLT INC 0.36%
RANDOM HOUSE 0.32%
ST. MARTINS PRESS 0.24%
ONI PRESS INC. 0.22%
OTHER NON-TOP 20 2.76%
 
UNIT MARKET SHARE
PUBLISHER SHARE
DC COMICS 36.55%
MARVEL COMICS 35.45%
IMAGE COMICS 9.39%
IDW PUBLISHING 4.51%
DARK HORSE COMICS 3.79%
DYNAMITE ENTERTAINMENT 2.64%
BOOM! STUDIOS 1.30%
ZENESCOPE ENTERTAINMENT INC 1.04%
VALIANT ENTERTAINMENT LLC 0.85%
AVATAR PRESS INC 0.67%
ARCHIE COMIC PUBLICATIONS 0.62%
ASPEN MLT INC 0.45%
VIZ MEDIA 0.42%
EAGLEMOSS PUBLICATIONS LTD 0.27%
FANTAGRAPHICS BOOKS 0.14%
HACHETTE BOOK GROUP USA 0.13%
ONI PRESS INC. 0.10%
TOP SHELF PRODUCTIONS 0.10%
RANDOM HOUSE 0.08%
ST. MARTINS PRESS 0.06%
OTHER NON-TOP 20 1.44%

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in July 2012

  DOLLARS UNITS
JULY 2012 VS. JUNE 2012
COMICS 0.61% -1.96%
GRAPHIC NOVELS -4.36% 6.45%
TOTAL COMICS/GN -0.95% -1.33%
JULY 2012 VS. JULY 2011
COMICS 22.09% 15.24%
GRAPHIC NOVELS 16.89% 18.25%
TOTAL COMICS/GN 20.46% 15.48%
YEAR-TO-DATE 2012 VS. YEAR-TO-DATE 2011
COMICS 20.72% 18.59%
GRAPHIC NOVELS 13.98% 10.80%
TOTAL COMICS/GN 18.51% 17.95%

 

Dollar Market Shares for July 2012
Dollar Market Share – July 2012
Unit Market Shares for July 2012
Unit Market Share– July 2012

 

This information may not be reproduced in any format without the express permission of Diamond Comic Distributors.

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts – which include the monthly market shares and all top product charts – are compiled by Diamond Comic Distributors from a universe of over 3,500 accounts, comprised of comic book specialty shops and other merchant stores and buyers. The shops are primarily located in North America, with a percentage of sales also to international stores and buyers located throughout the world. The account base includes not only brick-and-mortar comic book specialty shops, but also Internet stores, chain stores, and other specialty stores.

Unit and dollars sales are calculated based upon orders invoiced and shipped to Diamond accounts during any given month, minus any copies that are distributed free of cost.