Publisher Market Shares: July 2012
DC Entertainment was the leading publisher in Retail Dollars and Unit Market Share based on total sales of comics, graphic novels and magazines to comic book specialty stores in July 2012, according to Diamond Comic Distributors.
PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in July 2012
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COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in July 2012
| DOLLARS | UNITS | |
| JULY 2012 VS. JUNE 2012 | ||
| COMICS | 0.61% | -1.96% |
| GRAPHIC NOVELS | -4.36% | 6.45% |
| TOTAL COMICS/GN | -0.95% | -1.33% |
| JULY 2012 VS. JULY 2011 | ||
| COMICS | 22.09% | 15.24% |
| GRAPHIC NOVELS | 16.89% | 18.25% |
| TOTAL COMICS/GN | 20.46% | 15.48% |
| YEAR-TO-DATE 2012 VS. YEAR-TO-DATE 2011 | ||
| COMICS | 20.72% | 18.59% |
| GRAPHIC NOVELS | 13.98% | 10.80% |
| TOTAL COMICS/GN | 18.51% | 17.95% |
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| Dollar Market Share – July 2012 |
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| Unit Market Share– July 2012 |
This information may not be reproduced in any format without the express permission of Diamond Comic Distributors.
How does Diamond calculate the charts? It all starts at the comic book shop.
Data for Diamond’s sales charts – which include the monthly market shares and all top product charts – are compiled by Diamond Comic Distributors from a universe of over 3,500 accounts, comprised of comic book specialty shops and other merchant stores and buyers. The shops are primarily located in North America, with a percentage of sales also to international stores and buyers located throughout the world. The account base includes not only brick-and-mortar comic book specialty shops, but also Internet stores, chain stores, and other specialty stores.
Unit and dollars sales are calculated based upon orders invoiced and shipped to Diamond accounts during any given month, minus any copies that are distributed free of cost.
