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DC Entertainment was the leading publisher in both Retail Dollars and Unit Market Share based on total sales of comics, graphic novels and magazines to comic book specialty stores in September 2012, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in September 2012

RETAIL MARKET SHARE
PUBLISHER SHARE
DC COMICS 36.41%
MARVEL COMICS 31.04%
IDW PUBLISHING 6.36%
IMAGE COMICS 6.09%
DARK HORSE COMICS 4.49%
DYNAMITE ENTERTAINMENT 2.97%
BOOM! STUDIOS 1.40%
AVATAR PRESS INC 1.11%
ZENESCOPE ENTERTAINMENT INC 0.96%
EAGLEMOSS PUBLICATIONS LTD 0.92%
RANDOM HOUSE 0.86%
VALIANT ENTERTAINMENT LLC 0.86%
VIZ LLC 0.84%
ARCHIE COMIC PUBLICATIONS 0.44%
ONI PRESS INC. 0.43%
FANTAGRAPHICS BOOKS 0.42%
HACHETTE BOOK GROUP USA 0.37%
BONGO COMICS 0.26%
ASPEN MLT INC 0.26%
TWOMORROWS PUBLISHING 0.22%
OTHER NON-TOP 20 3.30%
 
UNIT MARKET SHARE
PUBLISHER SHARE
DC COMICS 41.10%
MARVEL COMICS 33.65%
IMAGE COMICS 5.56%
IDW PUBLISHING 4.82%
DARK HORSE COMICS 3.69%
DYNAMITE ENTERTAINMENT 2.97%
BOOM! STUDIOS 1.50%
ZENESCOPE ENTERTAINMENT INC 1.00%
VALIANT ENTERTAINMENT LLC 0.98%
AVATAR PRESS INC 0.87%
ARCHIE COMIC PUBLICATIONS 0.46%
VIZ LLC 0.36%
ASPEN MLT INC 0.30%
BONGO COMICS 0.29%
ONI PRESS INC. 0.21%
RANDOM HOUSE 0.20%
EAGLEMOSS PUBLICATIONS LTD 0.18%
HACHETTE BOOK GROUP USA 0.11%
FANTAGRAPHICS BOOKS 0.10%
TWOMORROWS PUBLISHING 0.09%
OTHER NON-TOP 20 1.59%

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in September 2012

  DOLLARS UNITS
SEPTEMBER 2012 VS. AUGUST 2012
COMICS -11.89% -9.62%
GRAPHIC NOVELS -14.31% -15.83%
TOTAL COMICS/GN -12.69% -10.17%
SEPTEMBER 2012 VS. SEPTEMBER 2011
COMICS -4.42% -8.72%
GRAPHIC NOVELS 14.43% 20.18%
TOTAL COMICS/GN 1.02% -6.85%
YEAR-TO-DATE 2012 VS. YEAR-TO-DATE 2011
COMICS 17.12% 14.26%
GRAPHIC NOVELS 14.16% 13.60%
TOTAL COMICS/GN 16.16% 14.21%
THIRD QUARTER 2012 VS. SECOND QUARTER 2012
COMICS 2.36% 0.41%
GRAPHIC NOVELS 1.46% 8.75%
TOTAL COMICS/GN 2.07% 1.06%
THIRD QUARTER 2012 VS. THIRD QUARTER 2011
COMICS 11.50% 6.06%
GRAPHIC NOVELS 15.37% 21.21%
TOTAL COMICS/GN 12.71% 14.21%

 

Dollar Market Shares for September 2012
Dollar Market Share – September 2012
Unit Market Shares for September 2012
Unit Market Share– September 2012

 

This information may not be reproduced in any format without the express permission of Diamond Comic Distributors.

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts – which include the monthly market shares and all top product charts – are compiled by Diamond Comic Distributors from a universe of over 3,500 accounts, comprised of comic book specialty shops and other merchant stores and buyers. The shops are primarily located in North America, with a percentage of sales also to international stores and buyers located throughout the world. The account base includes not only brick-and-mortar comic book specialty shops, but also Internet stores, chain stores, and other specialty stores.

Unit and dollars sales are calculated based upon orders invoiced and shipped to Diamond accounts during any given month, minus any copies that are distributed free of cost.