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Industry Statistics

Presenting 2012's Top Sellers in the categories of Magazines, Videos, Books, Trading Cards, Apparel, Prints & Posters, and Collectible Items based on total sales to comic book specialty shops.

TOP 25 MAGAZINES
Based on Total Sales of Products Invoiced in Calendar Year 2012

QTY
RANK
DOLLAR
RANK
INDEX ITEM CODE DESCRIPTION PRICE VENDOR
1 144 10.48 APR120869 BLEEDING COOL MAGAZINE #0 (MR) $1.49 AVA
2 1 9.08 AUG121530-M WALKING DEAD MAGAZINE #1 PX ED $9.99 TIT
3 6 4.87 OCT121380-M WALKING DEAD MAGAZINE #2 (MR) $9.99 TIT
4 35 4.83 AUG120887 BLEEDING COOL MAGAZINE #1 (MR) $4.99 AVA
5 50 4.27 APR120265 DC NATION #1 $4.99 DC 
6 23 3.88 OCT111319 DC SUPERHERO CHESS FIG COLL MAG #1 BATMAN WHITE KING $16.00 EAG
7 4 3.44 JUL121352 DC SUPERHERO CHESS FIG COLL MAG #17 HARLEY QUINN BLACK QUEEN $16.00 EAG
8 5 3.34 OCT111321 DC SUPERHERO CHESS FIG COLL MAG #2 JOKER BLACK KING $16.00 EAG
9 76 3.23 MAY120311 MAD PRESENTS BATMAN #1 $5.99 DC 
10 127 3.02 SEP120250 DC NATION #2 $4.99 DC 
11 7 2.87 MAY121416 DC SUPERHERO CHESS FIG COLL MAG #14 NIGHTWING WHITE BISHOP $16.00 EAG
12 8 2.80 DEC111286 DC SUPERHERO CHESS FIG COLL MAG #5 CATWOMAN WHITE QUEEN $16.00 EAG
13 9 2.74 OCT111322 DC SUPERHERO CHESS FIG COLL MAG #4 PENGUIN BLACK KNIGHT $16.00 EAG
14 11 2.63 MAR121321 DC SUPERHERO CHESS FIG COLL MAG #9 POISON IVY BLACK PAWN $16.00 EAG
15 13 2.61 MAY121415 DC SUPERHERO CHESS FIG COLL MAG #13 SCARECROW BLACK PAWN $16.00 EAG
16 14 2.61 JUL121353 DC SUPERHERO CHESS FIG COLL MAG #18 BANE BLACK PAWN $16.00 EAG
17 17 2.59 AUG121464 DC SUPERHERO CHESS FIG COLL MAG #21 HUNTRESS WHITE ROOK $16.00 EAG
18 18 2.59 AUG121463 DC SUPERHERO CHESS FIG COLL MAG #20 RED ROBIN WHITE KNIGHT $16.00 EAG
19 16 2.59 JUN121400 DC SUPERHERO CHESS FIG COLL MAG #15 MR FREEZE BLACK PAWN $16.00 EAG
20 15 2.55 DEC111285 DC SUPERHERO CHESS FIG COLL MAG #6 TWO FACE BLACK KNIGHT $16.00 EAG
21 19 2.55 JUN121401 DC SUPERHERO CHESS FIG COLL MAG #16 BLACK CANARY WHITE PAWN $16.00 EAG
22 20 2.53 APR121367 DC SUPERHERO CHESS FIG COLL MAG #12 KATANA WHITE PAWN $16.00 EAG
23 130 2.49 FEB120278 MAD MAGAZINE #515 $5.99 DC 
24 22 2.48 AUG121462 DC SUPERHERO CHESS FIG COLL MAG #19 HUSH BLACK PAWN $16.00 EAG
25 2 2.33 OCT121320 DC CHESS FIG COLL MAG SPECIAL #2 BAT SIGNAL $38.00 EAG

TOP 25 BOOKS
Based on Total Sales of Products Invoiced in Calendar Year 2012

QTY
RANK
DOLLAR
RANK
INDEX ITEM CODE DESCRIPTION PRICE VENDOR
1 1 6.37 MAR121079-M OVERSTREET COMIC BK PG SC VOL 42 $29.95 GEM
2 5 3.77 MAR120053 BLACKSAD SILENT HELL HC $19.99 DAR
3 2 3.25 MAR121080-M OVERSTREET COMIC BK PG HC VOL 42 $35.00 GEM
4 4 2.85 JUL121371 WALKING DEAD NOVEL HC VOL 02 ROAD TO WOODBURY $24.99 STM
5 10 2.70 MAR121340 WALKING DEAD NOVEL SC VOL 01 RISE OF GOVERNOR $14.99 STM
6 16 2.16 JUL120024 SHAOLIN COWBOY ADVENTURE MAGAZINE TP $15.99 DAR
7 6 1.79 OCT110031 ART OF THE MASS EFFECT UNIVERSE HC $39.99 DAR
8 3 1.45 SEP111094 NAUGHTY & NICE GOOD GIRL ART BRUCE TIMM SC $50.00 FLE
9 58 1.45 FEB121240 AVENGERS KIT $9.95 RUN
10 33 1.40 FEB121318 DARTH VADER AND SON HC $14.95 CHR
11 183 1.33 JAN120456 HOW TO DRAW TRANSFORMERS SC $4.99 IDW
12 80 1.14 NOV110864 BONE QUEST FOR SPARK SC NOVEL BOOK 02 $10.99 SCH
13 19 1.10 JUL111360 WALKING DEAD NOVEL HC VOL 01 RISE OF GOVERNOR $24.99 STM
14 18 1.08 MAR110472 ART OF AMANDA CONNER HC $29.99 IDW
15 9 1.07 JUL091221 MARVEL ENCYCLOPEDIA HC 70TH ANNIV ED $40.00 DK 
16 8 1.00 MAY128056 MARVEL VS CAPCOM OFF COMP WORKS SC $44.99 UDO
17 211 0.97 DEC111305 DC SUPER PETS YR TP BACKWARD BOWWOW $4.95 CAP
18 74 0.96 NOV111109 MEGA MAN ROBOT MASTER FIELD GUIDE SC $13.99 UDO
19 39 0.96 NOV110026 MONSTERMEN AND OTHER SCARY STORIES HC $24.99 DAR
20 215 0.95 DEC111309 DC SUPER PETS YR TP SUPERPOWERED PONY $4.95 CAP
21 219 0.94 DEC111310 DC SUPER PETS YR TP AMAZING MINI MUTTS $4.95 CAP
22 28 0.92 JAN121400 JOE GOLEM & DROWNING CITY ILL NOVEL HC $25.99 STM
23 129 0.92 DEC110427 MICHAEL KALUTA SKETCHBOOK SERIES SC VOL 01 $9.99 IDW
24 226 0.91 DEC111304 DC SUPER PETS YR TP ATTACK OF THE INVISIBLE CATS $4.95 CAP
25 29 0.90 JUL121374 BEHIND THE SOFA CELEBRITY MEMORIES OF DOCTOR WHO PX HC $24.99 DIA

TOP 25 TRADING CARDS
Based on Total Sales of Products Invoiced in Calendar Year 2012

DOLLAR
RANK
QTY
RANK
ITEM CODE DESCRIPTION PRICE VENDOR
1 1 APR121497 MARS ATTACKS HERITAGE T/C BOX $37.39 TOP
2 3 JUL121447 WALKING DEAD SEASON 2 T/C BOX $52.93 CRY
3 11 JUN121501 STAR WARS GALACTIC FILES T/C BOX $89.40 TOP
4 5 APR121495 GAME OF THRONES SEASON ONE T/C BOX $57.30 RIT
5 6 JUN121495 DC COMICS NEW 52 T/C BOX $52.93 CRY
6 7 NOV111263 STAR WARS GALAXY SERIES 7 T/C BOX $56.36 TOP
7 8 FEB121332 MARVEL 2012 GREATEST HEROES T/C BOX $57.28 RIT
8 9 AUG121554 MARVEL BRONZE AGE 1970-1985 T/C BOX $57.30 RIT
9 4 JUL121450 GARBAGE PAIL KIDS SERIES 1 T/C BOX $38.25 TOP
10 15 FEB121334 MARVEL AVENGERS ASSEMBLE MOVIE T/C BOX $63.99 THE
11 16 AUG111448 BIG BANG THEORY T/C BOX $52.93 CRY
12 10 APR121498 TOPPS WACKY PACKAGES SERIES 9 STICKER T/C BOX $37.39 TOP
13 17 JAN121446 COMPLETE STAR TREK TNG SERIES 2 T/C BOX $57.30 RIT
14 18 SEP121421 JAMES BOND 50TH ANNIVERSARY SER 2 T/C BOX $57.30 RIT
15 19 MAR121418 JAMES BOND 50TH ANNIVERSARY T/C BOX $57.30 RIT
16 21 JUL121442 BOWMAN 2012 CHROME BASEBALL T/C BOX $59.25 TOP
17 20 OCT111379 TOPPS 2012 BASEBALL SERIES 1 T/C BOX $49.49 TOP
18 23 JUL121448 QUOTABLE STAR TREK VOYAGER T/C BOX $57.30 RIT
19 36 MAR121414 TOPPS 2012 BASEBALL SERIES 2 T/C JUMBO BOX $83.51 TOP
20 37 OCT111380 TOPPS 2012 BASEBALL SERIES 1 T/C JUMBO BOX $83.51 TOP
21 14 MAR121417 HUNGER GAMES T/C BOX $30.25 NEC
22 35 MAR121415 TOPPS 2012 ALLEN & GINTER BASEBALL T/C BOX $77.85 TOP
23 70 JUN121492 TOPPS 2012 TRIPLE THREADS BASEBALL T/C BOX $167.67 TOP
24 26 MAY121505 FRINGE SEASON 1 & 2 T/C BOX $52.93 CRY
25 46 JAN121440 TOPPS 2012 GYPSY QUEEN BASEBALL T/C BOX $93.76 TOP

TOP 25 APPAREL
Based on Total Sales of Products Invoiced in Calendar Year 2012

DOLLAR
RANK
QTY
RANK
ITEM CODE DESCRIPTION PRICE VENDOR
1 1 FEB094925 BTTF MARTY HAT REPLICA (C: 0-1-4) $24.99 DIA
2 2 JAN120131 GAME OF THRONES HAND O/T KING METAL PIN (C: 1-0-0) $12.99 DAR
3 20 JUN111732 AVENGERS CAPTAIN AMERICA MOVIE ADULT SHIELD (C: 0-1-3) $44.00 DIS
4 84 APR128115 DEADPOOL COSTUME HOODIE XL (C: 1-1-3) (PP #1024) $69.99 MAD
5 85 APR128114 DEADPOOL COSTUME HOODIE LG (C: 1-1-3) (PP #1024) $69.99 MAD
6 57 JUN128240 DOCTOR WHO 4TH DOCTOR SCARF 12 FT (C: 1-1-3) $54.99 ELO
7 78 JUL121699 HALLOWEEN II STANDARD FULL HEAD MASK (C: 0-1-3) $59.99 TRI
8 4 MAY108122 BATMAN DYAD FLEX FIT CAP M/L (C: 1-1-4) $24.99 NEW
9 9 MAY122074 CTHULHU KNITTED SKI MASK (C: 0-1-3) $24.99 TOY
10 11 MAY121539 CAPTAIN AMERICA TEE CAPS NAVY T/S XL (C: 0-1-3) $26.99 MAD
11 12 MAY121538 CAPTAIN AMERICA TEE CAPS NAVY T/S LG (C: 0-1-3) $26.99 MAD
12 154 NOV111465 CAPTAIN AMERICA CAP A FLEECE ZIP-UP HOODIE LG (C: 0-1-4) $69.99 MAD
13 185 APR128124 SPIDER-MAN HIDDEN PARKER COSTUME HOODIE LG (C: 0-1-4) (PP #1 $69.99 MAD
14 177 NOV111466 CAPTAIN AMERICA CAP A FLEECE ZIP-UP HOODIE XL (C: 0-1-4) $69.99 MAD
15 195 APR128113 DEADPOOL COSTUME HOODIE MED (C: 1-1-3) (PP #1024) $69.99 MAD
16 213 APR128116 DEADPOOL COSTUME HOODIE XXL (C: 1-1-3) (PP #1024) $69.99 MAD
17 236 NOV111464 CAPTAIN AMERICA CAP A FLEECE ZIP-UP HOODIE MED (C: 0-1-4) $69.99 MAD
18 268 APR128125 SPIDER-MAN HIDDEN PARKER COSTUME HOODIE XL (C: 0-1-4) (PP #1 $69.99 MAD
19 308 APR128120 VENOM VENOSUIT COSTUME HOODIE XL (C: 1-1-3) (PP #1024) $69.99 MAD
20 27 MAY121537 CAPTAIN AMERICA TEE CAPS NAVY T/S MED (C: 0-1-3) $26.99 MAD
21 6 SEP111413 DEADPOOL BRACE YOURSELF SILVER PX T/S XL (C: 0-1-3) $16.99 MAD
22 5 JAN121459 V FOR VENDETTA PEOPLE & GOVT BLK PX T/S LG (C: 0-1-3) $15.99 CHA
23 8 SEP111412 DEADPOOL BRACE YOURSELF SILVER PX T/S LG (C: 0-1-3) $16.99 MAD
24 347 APR128119 VENOM VENOSUIT COSTUME HOODIE LG (C: 1-1-3) (PP #1024) $69.99 MAD
25 7 JAN121460 V FOR VENDETTA PEOPLE & GOVT BLK PX T/S XL (C: 0-1-3) $15.99 CHA

TOP 25 POSTERS
Based on Total Sales of Products Invoiced in Calendar Year 2012

QTY
RANK
DOLLAR
RANK
ITEM CODE DESCRIPTION PRICE VENDOR
1 2 AUG128337 AVENGERS VS X-MEN BY YOUNG POSTER $8.99 MAR
2 1 MAY120479 WALKING DEAD #100 POSTER (MR) $9.99 IMA
3 5 DEC110761 MARVEL UNIVERSE BY NICK BRADSHAW POSTER $8.99 MAR
4 4 JAN120771 AVENGERS VS X-MEN BY JIM CHEUNG A POSTER $8.99 MAR
5 7 FEB120697 AVENGERS VS X-MEN BY JIM CHEUNG B POSTER $8.99 MAR
6 9 JAN120768 CARNAGE BY CRAIN POSTER $8.99 MAR
7 8 MAY120785 AMAZING SPIDER-MAN BY RAMOS POSTER $8.99 MAR
8 11 MAR120697 INCREDIBLE HULK BY KOMARCK POSTER $8.99 MAR
9 13 JAN120770 AVENGERS VS X-MEN BY KUBERT POSTER $8.99 MAR
10 14 JUN120747 DEADPOOL KILLS MARVEL UNIVERSE BY ANDREWS POSTER $8.99 MAR
11 18 AUG120742 THANOS SON OF TITAN BY DJURCJEVIC POSTER $8.99 MAR
12 12 OCT120556 WALKING DEAD NO WAY OUT POSTER (MR) $9.99 IMA
13 26 NOV110667 SPIDER-MAN DAREDEVIL BY LEE BERMAJO POSTER $8.99 MAR
14 15 MAY122005 ZOMBIE BRAINS WALL POSTER $7.99 AQU
15 33 OCT110746 CARNAGE USA BY CLAYTON CRAIN POSTER $8.99 MAR
16 20 JUL120688 AVENGERS ASSEMBLE BY BAGLEY POSTER $8.99 MAR
17 21 AUG120744 A PLUS X BY MCGUINNESS POSTER NOW $8.99 MAR
18 16 DEC110522 SPAWN 20TH ANNIVERSARY POSTER #1 $9.99 IMA
19 23 JUN120748 AVENGERS VS X-MEN BY BRADSHAW POSTER $8.99 MAR
20 17 MAR120446 SPAWN 20TH ANNIVERSARY POSTER #2 $9.99 IMA
21 25 APR120735 AMAZING SPIDER-MAN IN MOTION POSTER $8.99 MAR
22 27 AUG120745 X-MEN LEGACY BY BROOKS POSTER NOW $8.99 MAR
23 30 JUN128220 DEADPOOL BY GEOFF DARROW POSTER NOW $8.99 MAR
24 29 MAY120784 ULTIMATE COMICS ULTIMATES BY KOMARCK POSTER $8.99 MAR
25 31 SEP120724 MARVEL NOW AVENGERS POSTER NOW $8.99 MAR

TOP 25 COLLECTIBLES
Based on Total Sales of Products Invoiced in Calendar Year 2012

DOLLAR
RANK
QTY
RANK
ITEM CODE DESCRIPTION PRICE VENDOR
1 28 JUN121402 DC SUPERHERO CHESS FIG COLL MAG CHESS BOARD $80.00 EAG
2 1 APR091585 USS ENTERPRISE BOTTLE OPENER $18.00 DIA
3 2 SEP111605 MARVEL THOR BOTTLE OPENER $18.00 DIA
4 4 MAY121675 SW DEATH STAR BOTTLE OPENER $18.00 DIA
5 18 JUN111969 STAR TREK PIZZA CUTTER $15.93 THI
6 3 MAR111827 SW HAN SOLO IN CARBONITE SILICONE TRAY $9.99 KOT
7 54 JUL112099 STAR TREK BOTTLE OPENER TIN GIFT SET $49.99 DIA
8 10 APR128377 DOCTOR WHO DIARY 2013 PX ED $18.99 MAL
9 22 OCT101650 DOCTOR WHO TARDIS FIGURAL MUG $26.99 UND
10 5 OCT111756 BATMAN LOGO SILICONE TRAY $9.99 KOT
11 12 OCT111875 DEADPOOL BUST BANK $14.99 MON
12 122 JUL101577 AVENGERS CAPTAIN AMERICA DELUXE 23IN METAL SHIELD $68.00 DIS
13 6 NOV111609 SW DARTH VADER SILICONE TRAY $9.99 KOT
14 17 APR121689 MARVEL SILVER SURFER BOTTLE OPENER $18.00 DIA
15 8 OCT111755 SUPERMAN LOGO SILICONE TRAY $9.99 KOT
16 158 JAN121910 STAR WARS DARTH VADER LIGHTSABER LAMP $65.00 MUS
17 23 AUG121764 MARVEL CAPT AMERICA SHIELD BOTTLE OPENER $18.00 DIA
18 200 JAN121911 STAR WARS ANAKIN SKYWALKER LIGHTSABER LAMP $65.00 MUS
19 45 MAR101651 TRUE BLOOD TRU BLOOD SODA 4-PACK $16.50 FMC
20 102 JUL121992 TETRIS CONSTRUCTABLE LIGHT $49.99 DIA
21 9 NOV111610 SW STORMTROOPER SILICONE TRAY $9.99 KOT
22 25 FEB121688 ZOMBIE APOCALYPSE SURVIVAL KIT IN A SARDINE CAN $14.99 SAR
23 11 JUL121877 SW DEATH STAR SILICONE TRAY $9.99 KOT
24 93 AUG101684 DOCTOR WHO 11TH DOCTOR DIECAST SONIC SCREWDRIVER $39.99 UND
25 50 JUN101702 ZOMBIE OUTBREAK SURVIVAL KIT $24.99 SPH

TOP 25 VIDEOS
Based on Total Sales of Products Invoiced in Calendar Year 2012

QTY
RANK
DOLLAR
RANK
ITEM CODE DESCRIPTION PRICE VENDOR
1 163 JUL122224 GAMERA WAR OF THE MONSTERS DVD COLL $5.00 ALL
2 6 JUN122204 ADVENTURE TIME COMP FIRST SEASON DVD $19.25 WAR
3 47 JUL122225 GODZILLA VS MEGALON DVD $11.00 ALL
4 9 NOV118078 JUSTICE LEAGUE DOOM DVD SPEC ED $19.00 WAR
5 11 NOV118077 JUSTICE LEAGUE DOOM BD + DIGI COPY $19.00 WAR
6 1 OCT122025 TMNT COMP CLASSIC SER COLL DVD $60.00 VPD
7 32 MAY122162 DCU SUPERMAN VS THE ELITE DVD $14.25 WAR
8 36 JUN128325 BATMAN THE DARK KNIGHT RETURNS DVD PT 1 $14.25 WAR
9 13 JUN128324 BATMAN THE DARK KNIGHT RETURNS BD + DVD PT 1 $19.00 WAR
10 76 MAR121896 MARVEL KNIGHTS ASTONISHING X-MEN DANGEROUS DVD $11.25 GAI
11 2 JUL128203 WATCHMEN ULTIMATE CUT BD + DVD + GRAPHIC NOVEL $46.00 WAR
12 12 MAY122167 TRANSFORMERS JP COLL SUPER-GOD MSTFRC DVD $21.50 GAI
13 42 JUL122193 WOLVERINE ANIMATED SERIES COMP SER DVD $15.00 VPD
14 48 JUL122195 X-MEN ANIMATED SERIES COMP SER DVD $15.00 VPD
15 51 NOV118079 JUSTICE LEAGUE DOOM DVD $15.00 WAR
16 139 JAN122135 DRAGON AGE REDEMPTION DVD $9.75 NEW
17 66 JUN122247 WARREN ELLIS CAPTURED GHOSTS DVD $16.25 HAL
18 183 JAN122122 GUILD DVD SEA 05 $9.75 NEW
19 28 DEC112070 GI JOE REAL AMERICAN HERO SERIES 2 DVD $21.50 GAI
20 77 JUL122194 IRON MAN ANIMATED SERIES COMP SER DVD $15.00 VPD
21 78 JUL122196 BLADE ANIMATED SERIES COMP SER DVD $15.00 VPD
22 84 FEB121842 YOUNG JUSTICE DVD SEA 01 COMP COLL $14.75 WAR
23 105 FEB121867 GRAVE OF THE FIREFLIES REMASTERED ED DVD $13.00 SEC
24 85 NOV111903 GRANT MORRISON TALKING WITH GODS SPEC ED DVD $16.25 HAL
25 4 OCT122073 MOTU 30TH ANN DVD COLL $54.00 MIL

This information may not be reproduced in any format without the express permission of Diamond Comic Distributors.

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which include the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from a universe of over 3,500 accounts, comprised of comic book specialty shops and other merchant stores and buyers. The shops are primarily located in North America, with a percentage of sales also to international stores and buyers located throughout the world. The account base includes not only brick-and-mortar comic book specialty shops, but also Internet stores, chain stores, and other specialty stores.

Unit and retail dollar sales are calculated based upon orders invoiced and shipped to Diamond accounts during any given month, which comprises initial pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable.

About the Diamond Sales Index: The Sales Index of selected monthly Best Seller Charts is presented as a comparative tool for retailers and publishers. It presents Diamond’s monthly sales for individual titles in relation to Diamond’s total sales for the issue of DC Comics' monthly Batman comic book. (Batman is used as the control title — with a value of 100 — because sales of Batman remain relatively stable.) This allows for easy comparison to other titles and helps retailers gauge their orders for all other titles. This formula is only a guide, other factors may impact a titles' ability to sell in certain locations and clientele.