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Marvel Comics was the leading publisher in both Retail Dollars and Unit Market Share based on total sales of comics, graphic novels and magazines to comic book specialty stores in January 2013, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in January 2013

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 34.82%
DC COMICS 31.61%
IMAGE COMICS 8.19%
IDW PUBLISHING 6.30%
DARK HORSE COMICS 4.55%
DYNAMITE ENTERTAINMENT 2.20%
BOOM! STUDIOS 1.45%
EAGLEMOSS PUBLICATIONS 1.22%
AVATAR PRESS 0.87%
VALIANT ENTERTAINMENT 0.86%
ARCHIE COMIC PUBLICATIONS 0.60%
FANTAGRAPHICS BOOKS 0.57%
RANDOM HOUSE 0.55%
VIZ LLC 0.55%
ZENESCOPE ENTERTAINMENT INC 0.52%
ONI PRESS INC. 0.39%
HACHETTE BOOK GROUP USA 0.38%
BONGO COMICS 0.30%
TOP SHELF PRODUCTIONS 0.24%
TWOMORROWS PUBLISHING 0.20%
OTHER NON-TOP 20 3.63%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 40.23%
DC COMICS 35.41%
IMAGE COMICS 7.45%
IDW PUBLISHING 3.92%
DARK HORSE COMICS 3.62%
DYNAMITE ENTERTAINMENT 2.13%
BOOM! STUDIOS 1.55%
VALIANT ENTERTAINMENT 0.93%
AVATAR PRESS 0.73%
ARCHIE COMIC PUBLICATIONS 0.58%
ZENESCOPE ENTERTAINMENT INC 0.42%
BONGO COMICS 0.31%
EAGLEMOSS PUBLICATIONS 0.26%
VIZ LLC 0.23%
ONI PRESS INC. 0.20%
RANDOM HOUSE 0.11%
HACHETTE BOOK GROUP USA 0.11%
FANTAGRAPHICS BOOKS 0.10%
TWOMORROWS PUBLISHING 0.08%
TOP SHELF PRODUCTIONS 0.05%
OTHER NON-TOP 20 1.56%

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in January 2013

  DOLLARS UNITS
JANUARY 2013 VS. DECEMBER 2012
COMICS -4.44% -3.34%
GRAPHIC NOVELS 21.64% 16.63%
TOTAL COMICS/GN 3.01% -2.03%
JANUARY 2013 VS. JANUARY 2012
COMICS 22.32% 19.86%
GRAPHIC NOVELS 37.89% 30.73%
TOTAL COMICS/GN 27.16% 20.65%

 

Dollar Market Shares for January 2013
Dollar Market Share – January 2013
Unit Market Shares for January 2013
Unit Market Share– January 2013

 

This information may not be reproduced in any format without the express permission of Diamond Comic Distributors.

Please note that all comics (except for Marvel titles) that were shipped to comic book specialty retailers on December 28, 2012 for sale on January 2, 2013 were included in December's sales chart information.

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts – which include the monthly market shares and all top product charts – are compiled by Diamond Comic Distributors from a universe of over 3,500 accounts, comprised of comic book specialty shops and other merchant stores and buyers. The shops are primarily located in North America, with a percentage of sales also to international stores and buyers located throughout the world. The account base includes not only brick-and-mortar comic book specialty shops, but also Internet stores, chain stores, and other specialty stores.

Unit and dollars sales are calculated based upon orders invoiced and shipped to Diamond accounts during any given month, minus any copies that are distributed free of cost.