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Industry Statistics

Marvel Comics was the leading publisher in both Retail Dollars and Unit Market Share based on total sales of comics, graphic novels and magazines to comic book specialty stores in February 2013, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in February 2013

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 34.86%
DC COMICS 29.22%
IMAGE COMICS 7.76%
IDW PUBLISHING 7.09%
DARK HORSE COMICS 4.82%
DYNAMITE ENTERTAINMENT 2.80%
BOOM! STUDIOS 1.97%
EAGLEMOSS PUBLICATIONS LTD 1.42%
ZENESCOPE ENTERTAINMENT INC 0.99%
VALIANT ENTERTAINMENT LLC 0.94%
RANDOM HOUSE 0.84%
VIZ LLC 0.75%
AVATAR PRESS INC 0.67%
TOP SHELF PRODUCTIONS 0.61%
ARCHIE COMIC PUBLICATIONS 0.58%
ONI PRESS INC. 0.36%
ARCHAIA ENTERTAINMENT LLC 0.36%
HACHETTE BOOK GROUP USA 0.34%
FANTAGRAPHICS BOOKS 0.31%
BONGO COMICS 0.26%
OTHER NON-TOP 20 3.04%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 38.46%
DC COMICS 32.89%
IMAGE COMICS 7.89%
IDW PUBLISHING 6.04%
DARK HORSE COMICS 4.16%
DYNAMITE ENTERTAINMENT 2.55%
BOOM! STUDIOS 1.75%
VALIANT ENTERTAINMENT LLC 0.98%
ZENESCOPE ENTERTAINMENT INC 0.73%
ARCHIE COMIC PUBLICATIONS 0.57%
AVATAR PRESS INC 0.53%
EAGLEMOSS PUBLICATIONS LTD 0.30%
BONGO COMICS 0.30%
VIZ LLC 0.30%
RANDOM HOUSE 0.22%
ONI PRESS INC. 0.19%
TOP SHELF PRODUCTIONS 0.16%
ARCHAIA ENTERTAINMENT LLC 0.14%
HACHETTE BOOK GROUP USA 0.10%
FANTAGRAPHICS BOOKS 0.06%
OTHER NON-TOP 20 1.67%

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in February 2013

  DOLLARS UNITS
FEBRUARY 2013 VS. JANUARY 2013
COMICS 5.04% 3.73%
GRAPHIC NOVELS -20.37% -14.28%
TOTAL COMICS/GN -3.53% 2.33%
FEBRUARY 2013 VS. FEBRUARY 2012
COMICS 15.91% 14.75%
GRAPHIC NOVELS -1.47% 0.90%
TOTAL COMICS/GN 10.48% 13.73%
YEAR-TO-DATE 2013 VS. YEAR-TO-DATE 2012
COMICS 18.95% 17.20%
GRAPHIC NOVELS 17.14% 15.04%
TOTAL COMICS/GN 18.39% 17.05%

 

Dollar Market Shares for February 2013
Dollar Market Share – February 2013
Unit Market Shares for February 2013
Unit Market Share– February 2013

 

This information may not be reproduced in any format without the express permission of Diamond Comic Distributors.

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts – which include the monthly market shares and all top product charts – are compiled by Diamond Comic Distributors from a universe of over 3,500 accounts, comprised of comic book specialty shops and other merchant stores and buyers. The shops are primarily located in North America, with a percentage of sales also to international stores and buyers located throughout the world. The account base includes not only brick-and-mortar comic book specialty shops, but also Internet stores, chain stores, and other specialty stores.

Unit and dollars sales are calculated based upon orders invoiced and shipped to Diamond accounts during any given month, minus any copies that are distributed free of cost.