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Industry Statistics

Marvel Comics was the leading publisher in both Retail Dollar and Unit Market Shares based on total sales of comics, graphic novels and magazines to comic book specialty stores in March 2013, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in March 2013

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 39.96%
DC COMICS 27.09%
IMAGE COMICS 8.01%
IDW PUBLISHING 6.34%
DARK HORSE COMICS 4.72%
DYNAMITE ENTERTAINMENT 2.16%
BOOM! STUDIOS 1.68%
EAGLEMOSS PUBLICATIONS LTD 0.97%
VALIANT ENTERTAINMENT LLC 0.86%
AVATAR PRESS INC 0.83%
VIZ LLC 0.76%
ZENESCOPE ENTERTAINMENT INC 0.60%
ARCHIE COMIC PUBLICATIONS 0.56%
ONI PRESS INC. 0.45%
RANDOM HOUSE 0.43%
HACHETTE BOOK GROUP USA 0.33%
TITAN 0.32%
BONGO COMICS 0.30%
ASPEN MLT INC 0.27%
FANTAGRAPHICS BOOKS 0.27%
OTHER NON-TOP 20 3.10%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 43.78%
DC COMICS 29.88%
IMAGE COMICS 7.88%
IDW PUBLISHING 5.24%
DARK HORSE COMICS 4.16%
DYNAMITE ENTERTAINMENT 1.87%
BOOM! STUDIOS 1.49%
VALIANT ENTERTAINMENT LLC 0.84%
AVATAR PRESS INC 0.60%
ASPEN MLT INC 0.57%
ARCHIE COMIC PUBLICATIONS 0.51%
ZENESCOPE ENTERTAINMENT INC 0.46%
BONGO COMICS 0.32%
VIZ LLC 0.30%
ONI PRESS INC. 0.28%
EAGLEMOSS PUBLICATIONS LTD 0.20%
TITAN 0.12%
RANDOM HOUSE 0.09%
HACHETTE BOOK GROUP USA 0.09%
FANTAGRAPHICS BOOKS 0.05%
OTHER NON-TOP 20 1.26%

 

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in March 2013

  DOLLARS UNITS
MARCH 2012 VS. FEBRUARY 2012
COMICS 3.05% 2.78%
GRAPHIC NOVELS 7.77% 17.00%
TOTAL COMICS/GN 4.36% 3.71%
MARCH 2013 VS. MARCH 2012
COMICS 26.28% 21.43%
GRAPHIC NOVELS 14.33% 7.78%
TOTAL COMICS/GN 22.59% 20.31%
YEAR-TO-DATE 2013 VS. YEAR-TO-DATE 2012
(FIRST QUARTER 2013 VS. FIRST QUARTER 2012)
COMICS 21.38% 18.62%
GRAPHIC NOVELS 16.22% 12.38%
TOTAL COMICS/GN 19.78% 18.15%
FIRST QUARTER 2013 VS. FOURTH QUARTER 2012
COMICS -4.13% -3.62%
GRAPHIC NOVELS -6.00% -2.09%
TOTAL COMICS/GN -4.70% -3.51%

 

Dollar Market Shares for March

Dollar Market Share – March 2013

Unit Market Shares for March

Unit Market Share– March 2013

 

This information may not be reproduced in any format without the express permission of Diamond Comic Distributors.

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts – which include the monthly market shares and all top product charts – are compiled by Diamond Comic Distributors from a universe of over 3,500 accounts, comprised of comic book specialty shops and other merchant stores and buyers. The shops are primarily located in North America, with a percentage of sales also to international stores and buyers located throughout the world. The account base includes not only brick-and-mortar comic book specialty shops, but also Internet stores, chain stores, and other specialty stores.

Unit and dollars sales are calculated based upon orders invoiced and shipped to Diamond accounts during any given month, minus any copies that are distributed free of cost.