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More fan-favorite characters, including Michonne and Merle Dixon, from AMC's hit series The Walking Dead are brought to life in McFarlane Toys' The Walking Dead Series 3 Action Figures, the best-selling toy product to direct market specialty retailers in March.

Square-Enix had two products in the top ten — the Batman: Arkham City Play Arts ~Kai~: Robin Figure ranked #2 and the Batman: Arkham City Play Arts ~Kai~: Batman "The Dark Knight Returns" Figure ranked #4.

Hasbro's Marvel Legends 6-Inch Action Figures ranked #3.

Bowen Designs' Savage Hulk Statue ranked #5.

DC Collectibles had four items in the top ten, led by the Justice League: "We Can Be Heroes" Action Figure 7-Piece Box Set at #6.

Kotobukiya rounded out the top ten with the DC Comics: The Flash "New 52" ArtFX+ Statue at #9.

TOP 25 TOYS
Based on Total Retail Dollar Sales of Products Invoiced in March 2013

DOLLAR
RANK
QTY
RANK
ITEM
CODE
DESCRIPTION PRICE VENDOR
1 10 JAN130620 WALKING DEAD TV SERIES 3 AF ASST $119.85 TMP
2 2 AUG128201 BATMAN ARKHAM CITY PLAY ARTS KAI ROBIN VER $59.99 SQU
3 18 DEC121644 MARVEL LEGENDS 6-IN AF ASST 201301 $183.92 HAS
4 3 AUG128200 BATMAN ARKHAM CITY PLAY ARTS KAI BATMAN DKR VER $59.99 SQU
5 35 JUL121857 SAVAGE HULK STATUE $240.00 BOW
6 8 AUG120308 WE CAN BE HEROES JUSTICE LEAGUE 7 PACK BOX SET $99.95 DC 
7 55 DEC120379 BATMAN DARK KNIGHT RETURNS CALL TO ARMS STATUE $399.95 DC 
8 11 NOV120314 VERTIGO COVER GIRLS DEATH STATUE $99.95 DC 
9 5 SEP121780 DC COMICS FLASH ARTFX+ STATUE NEW 52 VER $39.99 KOT
10 15 JAN130346 SUPERMAN THE MAN OF STEEL STATUE BY LEE BERMEJO $79.95 DC 
11 17 DEC120378 BATMAN BLACK AND WHITE STATUE BY SEAN GALLOWAY $79.95 DC 
12 26 OCT121649 SW KENNER ROCKET-FIRING BOBA FETT 12-IN AF $85.00 GEN
13 19 NOV121855 HALO 4 PLAY ARTS KAI MASTER CHIEF AF $64.99 SQU
14 93 OCT121692 ORIGINAL X-MEN MINI-BUST 5-PACK $300.00 BOW
15 1 AUG121762 MARVEL SELECT VENOM AF $24.99 DST
16 4 JUN101512 MARVEL SELECT JUGGERNAUT AF $24.99 DST
17 84 SEP121770 BLACK WIDOW VARIANT STATUE $225.00 BOW
18 32 JAN131688 MY LITTLE PONY MYSTERY PONY BMB DIS 201302 $45.00 HAS
19 6 MAR101468 MARVEL SELECT DEADPOOL AF $24.99 DST
20 20 FEB074479 ST TWOK ENTERPRISE $60.00 DST
21 79 JAN131691 MARVEL UNIVERSE AF ASST 201301 $179.88 HAS
22 90 SEP121779 DANGER ROOM SESSIONS CYCLOPS FINE ART STATUE $219.99 KOT
23 7 MAR088262 MARVEL SELECT RED HULK AF $24.99 DST
24 22 SEP088080 ST TOS USS ENTERPRISE NCC-1701 HD SHIP $60.00 DST
25 37 NOV121856 HALO 4 PLAY ARTS KAI SPARTAN WARRIOR AF $64.99 SQU

This information may not be reproduced in any format without the express permission of Diamond Comic Distributors.

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts – which include the monthly market shares and all top product charts – are compiled by Diamond Comic Distributors from a universe of over 3,500 accounts, comprised of comic book specialty shops and other merchant stores and buyers. The shops are primarily located in North America, with a percentage of sales also to international stores and buyers located throughout the world. The account base includes not only brick-and-mortar comic book specialty shops, but also Internet stores, chain stores, and other specialty stores.

Unit and dollars sales are calculated based upon orders invoiced and shipped to Diamond accounts during any given month, minus any copies that are distributed free of cost.