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Industry Statistics

Marvel Comics was the leading publisher in both Retail Dollar and Unit Market Shares based on total sales of comics, graphic novels and magazines to comic book specialty stores in May 2013, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in May 2013

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 33.36%
DC COMICS 28.27%
IMAGE COMICS 7.48%
IDW PUBLISHING 6.28%
DARK HORSE COMICS 4.73%
DYNAMITE ENTERTAINMENT 3.50%
BOOM! STUDIOS 2.97%
EAGLEMOSS PUBLICATIONS LTD 1.57%
AVATAR PRESS INC 0.92%
ZENESCOPE ENTERTAINMENT INC 0.90%
VIZ MEDIA 0.89%
ARCHIE COMIC PUBLICATIONS 0.86%
VALIANT ENTERTAINMENT LLC 0.81%
RANDOM HOUSE 0.72%
ONI PRESS INC. 0.64%
FANTAGRAPHICS BOOKS 0.47%
HACHETTE BOOK GROUP USA 0.40%
ASPEN MLT INC 0.35%
APE ENTERTAINMENT 0.32%
ST. MARTINS PRESS 0.31%
OTHER NON-TOP 20 4.25%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 37.44%
DC COMICS 30.84%
IMAGE COMICS 8.11%
IDW PUBLISHING 4.77%
DARK HORSE COMICS 4.36%
DYNAMITE ENTERTAINMENT 3.30%
BOOM! STUDIOS 2.63%
VALIANT ENTERTAINMENT LLC 1.20%
ARCHIE COMIC PUBLICATIONS 0.92%
ZENESCOPE ENTERTAINMENT INC 0.82%
AVATAR PRESS INC 0.76%
ASPEN MLT INC 0.65%
VIZ MEDIA 0.38%
EAGLEMOSS PUBLICATIONS LTD 0.37%
APE ENTERTAINMENT 0.35%
ONI PRESS INC. 0.33%
RANDOM HOUSE 0.21%
HACHETTE BOOK GROUP USA 0.13%
FANTAGRAPHICS BOOKS 0.11%
ST. MARTINS PRESS 0.07%
OTHER NON-TOP 20 2.25%

 

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in May 2013

  DOLLARS UNITS
MAY 2013 VS. APRIL 2013
COMICS 6.95% 5.42%
GRAPHIC NOVELS 15.79% 5.88%
TOTAL COMICS/GN 9.76% 5.46%
MAY 2013 VS. MAY 2012
COMICS 0.97% -2.62%
GRAPHIC NOVELS 1.00% 3.17%
TOTAL COMICS/GN 0.98% -2.15%
YEAR-TO-DATE 2013 VS. YEAR-TO-DATE 2012
COMICS 15.04% 12.25%
GRAPHIC NOVELS 12.01% 11.45%
TOTAL COMICS/GN 14.07% 12.19%

 

Dollar Market Shares for April

Dollar Market Share – May 2013

Unit Market Shares for April

Unit Market Share– May 2013

 

This information may not be reproduced in any format without the express permission of Diamond Comic Distributors.

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts – which include the monthly market shares and all top product charts – are compiled by Diamond Comic Distributors from a universe of over 3,500 accounts, comprised of comic book specialty shops and other merchant stores and buyers. The shops are primarily located in North America, with a percentage of sales also to international stores and buyers located throughout the world. The account base includes not only brick-and-mortar comic book specialty shops, but also Internet stores, chain stores, and other specialty stores.

Unit and dollars sales are calculated based upon orders invoiced and shipped to Diamond accounts during any given month, minus any copies that are distributed free of cost.