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Industry Statistics

DC Entertainment was July 2013's top publisher in Retail Dollar share, while Marvel Comics was the leading publisher in Unit Market Share based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in July 2013

RETAIL MARKET SHARE
PUBLISHER SHARE
DC COMICS 32.50%
MARVEL COMICS 32.34%
IMAGE COMICS 6.56%
IDW PUBLISHING 6.09%
DARK HORSE COMICS 5.43%
DYNAMITE ENTERTAINMENT 2.54%
BOOM! STUDIOS 2.20%
AVATAR PRESS INC 1.09%
ZENESCOPE ENTERTAINMENT INC 0.97%
VALIANT ENTERTAINMENT LLC 0.93%
ARCHIE COMIC PUBLICATIONS 0.85%
VIZ MEDIA 0.68%
ARCHAIA ENTERTAINMENT LLC 0.63%
RANDOM HOUSE 0.62%
EAGLEMOSS PUBLICATIONS LTD 0.58%
ONI PRESS INC. 0.53%
ASPEN MLT INC 0.52%
HACHETTE BOOK GROUP USA 0.51%
FANTAGRAPHICS BOOKS 0.45%
ST. MARTINS PRESS 0.29%
OTHER NON-TOP 20 3.67%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 36.47%
DC COMICS 34.07%
IMAGE COMICS 6.79%
DARK HORSE COMICS 4.61%
IDW PUBLISHING 4.53%
DYNAMITE ENTERTAINMENT 2.76%
BOOM! STUDIOS 2.25%
ASPEN MLT INC 1.07%
VALIANT ENTERTAINMENT LLC 1.05%
AVATAR PRESS INC 0.99%
ZENESCOPE ENTERTAINMENT INC 0.96%
ARCHIE COMIC PUBLICATIONS 0.90%
ONI PRESS INC. 0.44%
VIZ MEDIA 0.29%
RANDOM HOUSE 0.16%
HACHETTE BOOK GROUP USA 0.15%
EAGLEMOSS PUBLICATIONS LTD 0.12%
ST. MARTINS PRESS 0.12%
ARCHAIA ENTERTAINMENT LLC 0.12%
FANTAGRAPHICS BOOKS 0.09%
OTHER NON-TOP 20 2.06%

 

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in July 2013

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
DC COMICS 91 26 1 118
MARVEL COMICS 81 37 0 118
IMAGE COMICS 42 14 0 56
IDW PUBLISHING 38 22 0 60
DARK HORSE COMICS 35 20 0 55
DYNAMITE ENTERTAINMENT 37 1 0 38
BOOM! STUDIOS 24 2 0 26
AVATAR PRESS 18 1 1 20
ZENESCOPE ENTERTAINMENT 15 1 0 16
VALIANT ENTERTAINMENT 7 1 0 8
OTHER NON-TOP 10 77 167 42 283

 

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in July 2013

  DOLLARS UNITS
JULY 2013 VS. JUNE 2013
COMICS 7.65% 7.59%
GRAPHIC NOVELS 24.80% 31.39%
TOTAL COMICS/GN 12.72% 9.26%
JULY 2013 VS. JULY 2012
COMICS 12.65% 11.02%
GRAPHIC NOVELS 26.11% 18.11%
TOTAL COMICS/GN 16.73% 11.59%
YEAR-TO-DATE 2013 VS. YEAR-TO-DATE 2012
COMICS 13.16% 10.36%
GRAPHIC NOVELS 11.72% 10.18%
TOTAL COMICS/GN 12.71% 10.35%
Dollar Market Shares for July 2013

Dollar Market Share – July 2013

Unit Market Shares for July 2013

Unit Market Share– July 2013

 

This information June not be reproduced in any format without the express permission of Diamond Comic Distributors.

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts – which include the monthly market shares and all top product charts – are compiled by Diamond Comic Distributors from a universe of over 3,500 accounts, comprised of comic book specialty shops and other merchant stores and buyers. The shops are primarily located in North America, with a percentage of sales also to international stores and buyers located throughout the world. The account base includes not only brick-and-mortar comic book specialty shops, but also Internet stores, chain stores, and other specialty stores.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond accounts during any given month, which comprises initial pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable.

The count of new titles shipped includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books and graphic novels at different price points count as separate SKUs for each edition.