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October 2013 was a split month, with DC Entertainment the leading publisher in Retail Dollar Share and Marvel Comics the leading publisher in Unit Share based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in October 2013

RETAIL MARKET SHARE
PUBLISHER SHARE
DC COMICS 31.02%
MARVEL COMICS 30.47%
IMAGE COMICS 9.26%
IDW PUBLISHING 6.27%
DARK HORSE COMICS 5.36%
DYNAMITE ENTERTAINMENT 2.47%
BOOM! STUDIOS 1.84%
EAGLEMOSS PUBLICATIONS LTD 1.40%
ARCHIE COMICS 1.01%
AVATAR PRESS INC 1.01%
ZENESCOPE ENTERTAINMENT INC 1.00%
VALIANT ENTERTAINMENT LLC 0.84%
VIZ MEDIA 0.83%
RANDOM HOUSE 0.74%
FANTAGRAPHICS BOOKS 0.71%
ST. MARTINS PRESS 0.51%
HACHETTE BOOK GROUP USA 0.45%
TITAN 0.40%
ONI PRESS INC. 0.37%
ASPEN MLT INC 0.26%
OTHER NON-TOP 20 3.77%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 33.63%
DC COMICS 33.15%
IMAGE COMICS 10.85%
IDW PUBLISHING 4.96%
DARK HORSE COMICS 4.70%
DYNAMITE ENTERTAINMENT 2.54%
BOOM! STUDIOS 1.78%
ARCHIE COMICS 1.24%
ZENESCOPE ENTERTAINMENT INC 0.93%
AVATAR PRESS INC 0.90%
VALIANT ENTERTAINMENT LLC 0.86%
ASPEN MLT INC 0.48%
VIZ MEDIA 0.35%
ONI PRESS INC. 0.32%
EAGLEMOSS PUBLICATIONS LTD 0.32%
TITAN 0.26%
RANDOM HOUSE 0.19%
HACHETTE BOOK GROUP USA 0.14%
ST. MARTINS PRESS 0.13%
FANTAGRAPHICS BOOKS 0.13%
OTHER NON-TOP 20 2.14%

 

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in October 2013

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
DC ENTERTAINMENT 100 29 0 129
MARVEL COMICS 78 35 0 113
IDW PUBLISHING 48 29 0 77
IMAGE COMICS 59 17 0 76
DARK HORSE COMICS 38 18 0 56
DYNAMITE ENTERTAINMENT 40 2 0 42
BOOM ENTERTAINMENT 25 3 0 28
VIZ MEDIA 0 25 0 25
ARCHIE COMIC PUBLICATIONS 16 6 0 22
RANDOM HOUSE 0 21 1 22
OTHER 111 157 36 304

 

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in October 2013

  DOLLARS UNITS
OCTOBER 2013 VS. SEPTEMBER 2013
COMICS 0.30% -0.57%
GRAPHIC NOVELS 16.57% 16.62%
TOTAL COMICS/GN 4.68% 0.55%
OCTOBER 2013 VS. OCTOBER 2012
COMICS 11.90% 8.69%
GRAPHIC NOVELS -4.65% 0.05%
TOTAL COMICS/GN 6.36% 7.98%
YEAR-TO-DATE 2013 VS. YEAR-TO-DATE 2012
COMICS 12.42% 9.46%
GRAPHIC NOVELS 4.69% 3.25%
TOTAL COMICS/GN 9.95% 8.96%

 

Dollar Market Shares for October 2013

Dollar Market Share – October 2013

Unit Market Shares for October 2013

Unit Market Share– October 2013

 

This information may not be reproduced in any format without the express permission of Diamond Comic Distributors.

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts – which include the monthly market shares and all top product charts – are compiled by Diamond Comic Distributors from a universe of over 3,500 accounts, comprised of comic book specialty shops and other merchant stores and buyers. The shops are primarily located in North America, with a percentage of sales also to international stores and buyers located throughout the world. The account base includes not only brick-and-mortar comic book specialty shops, but also Internet stores, chain stores, and other specialty stores.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond accounts during any given month, which comprises initial pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable.

The count of new titles shipped includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books and graphic novels at different price points count as separate SKUs for each edition.