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Industry Statistics

Marvel Comics was the leading publisher in Retail Dollar Share and Unit Share categories in calendar year 2013 based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in Calendar Year 2013

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 33.50%
DC COMICS 30.33%
IMAGE COMICS 8.00%
IDW PUBLISHING 6.47%
DARK HORSE COMICS 5.17%
DYNAMITE ENTERTAINMENT 2.72%
BOOM! STUDIOS 1.99%
EAGLEMOSS PUBLICATIONS 1.25%
VALIANT ENTERTAINMENT 0.98%
AVATAR PRESS 0.89%
ZENESCOPE ENTERTAINMENT INC 0.81%
VIZ LLC 0.77%
RANDOM HOUSE 0.67%
ARCHIE COMIC PUBLICATIONS 0.67%
ONI PRESS INC. 0.45%
FANTAGRAPHICS BOOKS 0.42%
HACHETTE BOOK GROUP USA 0.40%
ASPEN MLT INC 0.29%
ST. MARTINS PRESS 0.26%
ARCHAIA ENTERTAINMENT LLC 0.26%
OTHER NON-TOP 20 3.71%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 36.97%
DC COMICS 33.35%
IMAGE COMICS 8.49%
IDW PUBLISHING 5.10%
DARK HORSE COMICS 4.50%
DYNAMITE ENTERTAINMENT 2.59%
BOOM! STUDIOS 1.92%
VALIANT ENTERTAINMENT 1.06%
ZENESCOPE ENTERTAINMENT INC 0.76%
AVATAR PRESS 0.74%
ARCHIE COMIC PUBLICATIONS 0.71%
ASPEN MLT INC 0.54%
VIZ LLC 0.31%
ONI PRESS INC. 0.26%
EAGLEMOSS PUBLICATIONS 0.26%
RANDOM HOUSE 0.17%
HACHETTE BOOK GROUP USA 0.12%
ARCHAIA ENTERTAINMENT LLC 0.08%
FANTAGRAPHICS BOOKS 0.08%
ST. MARTINS PRESS 0.07%
OTHER NON-TOP 20 1.91%

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in Calendar Year 2013

  DOLLARS UNITS
DECEMBER 2013 VS. NOVEMBER 2013
COMICS 0.63% 1.60%
GRAPHIC NOVELS -1.40% 3.67%
TOTAL COMICS/GN -0.03% 1.76%
DECEMBER 2013 VS. DECEMBER 2012
COMICS 1.09% -3.64%
GRAPHIC NOVELS 18.02% 20.38%
TOTAL COMICS/GN 5.93% -2.07%
YEAR 2013 VS. YEAR 2012
COMICS 10.22% 6.70%
GRAPHIC NOVELS 6.50% 5.12%
TOTAL COMICS/GN 9.04% 6.58%
FOURTH QUARTER 2013 VS. THIRD QUARTER 2013
COMICS -0.72% -2.39%
GRAPHIC NOVELS 5.79% 2.09%
TOTAL COMICS/GN 1.23% -2.06%
FOURTH QUARTER 2013 VS. FOURTH QUARTER 2012
COMICS 4.16% -0.97%
GRAPHIC NOVELS 7.80% 9.50%
TOTAL COMICS/GN 5.28% -0.22%
Dollar Market Shares for Calendar Year 2013

Dollar Market Share – Calendar Year 2013

Unit Market Shares for Calendar Year 2013

Unit Market Share – Calendar Year 2013

 

This information may not be reproduced in any format without the express permission of Diamond Comic Distributors.

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts – which include the monthly market shares and all top product charts – are compiled by Diamond Comic Distributors from a universe of over 3,500 accounts, comprised of comic book specialty shops and other merchant stores and buyers. The shops are primarily located in North America, with a percentage of sales also to international stores and buyers located throughout the world. The account base includes not only brick-and-mortar comic book specialty shops, but also Internet stores, chain stores, and other specialty stores.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond accounts during any given month, which comprises initial pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable.

The count of new titles shipped includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books and graphic novels at different price points count as separate SKUs for each edition.