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Marvel Comics was the leading publisher in Retail Dollar Share and Unit Share categories in July 2014 based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in July 2014

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 35.09%
DC ENTERTAINMENT 28.18%
IMAGE COMICS 9.25%
IDW PUBLISHING 5.21%
DARK HORSE COMICS 5.02%
DYNAMITE ENTERTAINMENT 2.18%
ARCHIE COMICS 2.04%
BOOM! STUDIOS 1.76%
EAGLEMOSS PUBLICATIONS LTD 1.05%
ZENESCOPE ENTERTAINMENT INC 1.05%
OTHER NON-TOP 10 9.18%
TITAN 0.96%
RANDOM HOUSE 0.94%
AVATAR PRESS INC 0.89%
VALIANT ENTERTAINMENT LLC 0.80%
VIZ LLC 0.77%
ONI PRESS INC. 0.54%
FANTAGRAPHICS BOOKS 0.37%
TOP SHELF PRODUCTIONS 0.32%
HACHETTE BOOK GROUP USA 0.28%
TWOMORROWS PUBLISHING 0.28%
OTHER NON-TOP 20 3.04%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 38.39%
DC ENTERTAINMENT 31.32%
IMAGE COMICS 9.82%
IDW PUBLISHING 4.11%
DARK HORSE COMICS 3.80%
DYNAMITE ENTERTAINMENT 2.16%
ARCHIE COMICS 1.88%
BOOM! STUDIOS 1.78%
TITAN 1.03%
VALIANT ENTERTAINMENT LLC 0.89%
OTHER NON-TOP 10 4.81%
ZENESCOPE ENTERTAINMENT INC 0.87%
AVATAR PRESS INC 0.79%
ONI PRESS INC. 0.33%
VIZ LLC 0.31%
EAGLEMOSS PUBLICATIONS LTD 0.24%
RANDOM HOUSE 0.23%
TWOMORROWS PUBLISHING 0.12%
FANTAGRAPHICS BOOKS 0.09%
HACHETTE BOOK GROUP USA 0.09%
TOP SHELF PRODUCTIONS 0.06%
OTHER NON-TOP 20 1.69%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in July 2014

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
MARVEL COMICS 93 36 0 129
DC ENTERTAINMENT 97 31 0 128
IMAGE COMICS 66 17 0 83
IDW PUBLISHING 48 31 0 79
DARK HORSE COMICS 39 29 0 68
DYNAMITE ENTERTAINMENT 40 4 0 44
BOOM! STUDIOS 29 4 0 33
ZENESCOPE ENTERTAINMENT 14 4 0 18
ARCHIE COMICS 15 5 0 20
EAGLEMOSS PUBLICATIONS 0 0 10 10
OTHER NON-TOP 10 89 151 39 279

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in July 2014

  DOLLARS UNITS
JULY 2014 VS. JUNE 2014
COMICS 32.22% 29.25%
GRAPHIC NOVELS 21.04% 24.64%
TOTAL COMICS/GN 28.66% 28.88%
JULY 2014 VS. JULY 2013
COMICS 19.23% 14.73%
GRAPHIC NOVELS 4.84% 4.59%
TOTAL COMICS/GN 14.52% 13.87%
YEAR-TO-DATE 2014 VS. YEAR-TO-DATE 2013
COMICS 1.76% -3.16%
GRAPHIC NOVELS 3.25% 5.27%
TOTAL COMICS/GN 2.22% -2.51%

 

Dollar Market Shares for July 2014

Dollar Market Share – July 2014

Unit Market Shares for July 2014

Unit Market Share– July 2014

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty stores may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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ABOUT DIAMOND COMIC DISTRIBUTORS (DCD) — Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world's largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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