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Marvel Comics was the leading publisher in Retail Dollar Share and Unit Share categories in May 2014 based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in May 2014

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 34.38%
DC COMICS 30.04%
IMAGE COMICS 8.86%
IDW PUBLISHING 6.38%
DARK HORSE COMICS 5.96%
DYNAMITE ENTERTAINMENT 2.30%
BOOM! STUDIOS 1.97%
AVATAR PRESS 1.03%
RANDOM HOUSE 0.88%
ZENESCOPE ENTERTAINMENT INC 0.81%
VALIANT ENTERTAINMENT LLC 0.80%
ARCHIE COMICS 0.79%
VIZ MEDIA 0.76%
EAGLEMOSS PUBLICATIONS LTD 0.67%
ONI PRESS INC. 0.45%
ST. MARTINS PRESS 0.40%
HUMANOIDS INC 0.40%
HACHETTE BOOK GROUP USA 0.26%
FANTAGRAPHICS BOOKS 0.22%
NBM 0.19%
OTHER NON-TOP 20 2.45%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 36.46%
DC COMICS 33.52%
IMAGE COMICS 9.96%
DARK HORSE COMICS 5.50%
IDW PUBLISHING 4.18%
DYNAMITE ENTERTAINMENT 2.29%
BOOM! STUDIOS 1.84%
ARCHIE COMICS 0.97%
AVATAR PRESS 0.88%
ZENESCOPE ENTERTAINMENT INC 0.84%
VALIANT ENTERTAINMENT LLC 0.77%
VIZ MEDIA 0.31%
ONI PRESS INC. 0.28%
RANDOM HOUSE 0.23%
EAGLEMOSS PUBLICATIONS LTD 0.16%
NBM 0.11%
ST. MARTINS PRESS 0.11%
HACHETTE BOOK GROUP USA 0.08%
FANTAGRAPHICS BOOKS 0.04%
HUMANOIDS INC 0.03%
OTHER NON-TOP 20 1.45%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in May 2014

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
DC COMICS 87 30 0 117
MARVEL COMICS 74 38 0 112
IDW PUBLISHING 45 21 0 66
IMAGE COMICS 54 11 0 65
DARK HORSE COMICS 36 23 0 59
DYNAMITE ENTERTAINMENT 35 1 0 36
BOOM ENTERTAINMENT 20 7 0 27
ZENESCOPE ENTERTAINMENT INC 13 2 0 15
RANDOM HOUSE 0 14 0 14
AVATAR PRESS INC 8 1 0 9
OTHER PUBLISHERS 55 98 18 171

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in May 2014

  DOLLARS UNITS
MAY 2014 VS. May 2014
COMICS -10.72% -7.35%
GRAPHIC NOVELS -10.24% -19.32%
TOTAL COMICS/GN -10.57% -8.41%
MAY 2014 VS. MAY 2013
COMICS -2.01% -6.00%
GRAPHIC NOVELS -9.47% -15.27%
TOTAL COMICS/GN -4.52% -6.79%
YEAR-TO-DATE 2014 VS. YEAR-TO-DATE 2013
COMICS -1.13% -6.72%
GRAPHIC NOVELS 1.96% 4.54%
TOTAL COMICS/GN -0.16% -5.85%

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in May 2014

Dollar Market Shares for May 2014

Dollar Market Share – May 2014

Unit Market Shares for May 2014

Unit Market Share– May 2014

 

This information may not be reproduced in any format without the express permission of Diamond Comic Distributors.

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts – which include the monthly market shares and all top product charts – are compiled by Diamond Comic Distributors from a universe of over 3,500 accounts, comprised of comic book specialty shops and other merchant stores and buyers. The shops are primarily located in North America, with a percentage of sales also to international stores and buyers located throughout the world. The account base includes not only brick-and-mortar comic book specialty shops, but also Internet stores, chain stores, and other specialty stores.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond accounts during any given month, which comprises initial pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable.

The count of new titles shipped includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books and graphic novels at different price points count as separate SKUs for each edition.