Quantcast

Publisher Market Shares: December 2014

Marvel Comics was the leading publisher in Retail Dollar Share and DC Entertainment the leader in Unit Share in December 2014 based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in December 2014

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 32.07%
DC COMICS 31.76%
IMAGE COMICS 9.89%
IDW PUBLISHING 6.10%
DARK HORSE COMICS 3.47%
BOOM ENTERTAINMENT 2.66%
DYNAMIC FORCES 2.58%
EAGLEMOSS PUBLICATIONS LTD 1.22%
ARCHIE COMIC PUBLICATIONS 0.88%
AVATAR PRESS INC 0.86%
VALIANT ENTERTAINMENT LLC 0.85%
TITAN 0.83%
VIZ LLC 0.77%
RANDOM HOUSE 0.75%
ZENESCOPE ENTERTAINMENT INC 0.65%
ONI PRESS INC. 0.48%
FANTAGRAPHICS BOOKS 0.44%
HACHETTE BOOK GROUP USA 0.38%
ACTION LAB ENTERTAINMENT 0.25%
ST. MARTINS PRESS 0.23%
OTHER NON-TOP 20 2.87%
 
UNIT MARKET SHARE
PUBLISHER SHARE
DC COMICS 36.17%
MARVEL COMICS 34.10%
IMAGE COMICS 10.40%
IDW PUBLISHING 4.17%
DARK HORSE COMICS 2.95%
BOOM ENTERTAINMENT 2.82%
DYNAMIC FORCES 2.26%
VALIANT ENTERTAINMENT LLC 0.91%
ARCHIE COMIC PUBLICATIONS 0.91%
TITAN 0.87%
AVATAR PRESS INC 0.74%
ZENESCOPE ENTERTAINMENT INC 0.57%
ONI PRESS INC. 0.34%
VIZ LLC 0.32%
RANDOM HOUSE 0.31%
ACTION LAB ENTERTAINMENT 0.25%
EAGLEMOSS PUBLICATIONS LTD 0.22%
HACHETTE BOOK GROUP USA 0.11%
ST. MARTINS PRESS 0.07%
FANTAGRAPHICS BOOKS 0.05%
OTHER NON-TOP 20 1.45%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in December 2014

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
DC COMICS 102 36 1 139
MARVEL COMICS 77 24 0 101
IMAGE COMICS 52 18 0 70
IDW PUBLISHING 44 24 0 68
BOOM! STUDIOS 42 6 0 48
DARK HORSE COMICS 30 12 0 42
DYNAMITE ENTERTAINMENT 33 3 0 36
VIZ MEDIA 0 22 0 22
ACTION LAB ENTERTAINMENT 15 1 0 16
HACHETTE BOOK GROUP USA 0 16 0 16
OTHER 94 81 31 206

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in December 2014

  DOLLARS UNITS
DECEMBER 2014 VS. NOVEMBER 2014
COMICS 1.77% 0.31%
GRAPHIC NOVELS -18.50% -21.51%
TOTAL COMICS/GN -5.14% -1.64%
DECEMBER 2014 VS. DECEMBER 2013
COMICS 6.67% 4.50%
GRAPHIC NOVELS -5.41% -8.39%
TOTAL COMICS/GN 2.83% 3.46%
CALENDAR YEAR 2014 VS. CALENDAR YEAR 2013
COMICS 4.03% 0.25%
GRAPHIC NOVELS 5.18% 5.28%
TOTAL COMICS/GN 4.39% 0.64%
FOURTH QUARTER 2014 VS. THIRD QUARTER 2014
COMICS -2.90% -1.57%
GRAPHIC NOVELS 6.31% 4.02%
TOTAL COMICS/GN -0.20% -1.16%
FOURTH QUARTER 2014 VS. FOURTH QUARTER 2013
COMICS 7.89% 7.05%
GRAPHIC NOVELS 7.56% 6.13%
TOTAL COMICS/GN 7.78% 6.98%
SECOND-HALF 2014 VS. FIRST-HALF 2014
COMICS 19.34% 18.58%
GRAPHIC NOVELS 10.54% 4.26%
TOTAL COMICS/GN 16.53% 17.36%

 

Dollar Market Shares for December 2014

Dollar Market Share – December 2014

Unit Market Shares for December 2014

Unit Market Share– December 2014

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty stores may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

***

ABOUT DIAMOND COMIC DISTRIBUTORS (DCD) — Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world's largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

© 2014 Diamond Comic Distributors, Inc. All rights reserved. Diamond, the Diamond logo, Diamond Books logo, and PREVIEWS are either registered trademarks or trademarks of Diamond Comic Distributors in theUnited States and/or other countries. All other trademarks are the property of their respective copyright owners.