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Publisher Market Shares: February 2015

Marvel Comics was the leading publisher in Retail Dollar Share and Unit Share categories in January 2015 based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in February 2015

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 38.44%
DC ENTERTAINMENT 25.91%
IMAGE COMICS 10.51%
IDW PUBLISHING 5.57%
DARK HORSE COMICS 3.48%
DYNAMITE ENTERTAINMENT 2.63%
BOOM! STUDIOS 2.12%
EAGLEMOSS PUBLICATIONS LTD 0.95%
VIZ MEDIA 0.89%
AVATAR PRESS INC 0.85%
ARCHIE COMIC PUBLICATIONS 0.78%
VALIANT ENTERTAINMENT LLC 0.77%
RANDOM HOUSE 0.71%
TITAN 0.68%
ZENESCOPE ENTERTAINMENT INC 0.68%
ST. MARTINS PRESS 0.55%
BENITEZ PRODUCTIONS 0.42%
FANTAGRAPHICS BOOKS 0.41%
JOE BOOKS INC. 0.41%
ONI PRESS INC. 0.38%
OTHER NON-TOP 20 2.86%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 39.33%
DC ENTERTAINMENT 28.15%
IMAGE COMICS 10.61%
IDW PUBLISHING 8.06%
DARK HORSE COMICS 2.66%
DYNAMITE ENTERTAINMENT 2.38%
BOOM! STUDIOS 2.12%
VALIANT ENTERTAINMENT LLC 0.86%
ARCHIE COMIC PUBLICATIONS 0.72%
AVATAR PRESS INC 0.64%
TITAN 0.62%
ZENESCOPE ENTERTAINMENT INC 0.57%
BENITEZ PRODUCTIONS 0.42%
VIZ MEDIA 0.32%
RANDOM HOUSE 0.31%
ONI PRESS INC. 0.27%
EAGLEMOSS PUBLICATIONS LTD 0.18%
JOE BOOKS INC. 0.14%
ST. MARTINS PRESS 0.11%
FANTAGRAPHICS BOOKS 0.08%
OTHER NON-TOP 20 1.43%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in February 2015

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
DC COMICS 94 26 1 121
MARVEL COMICS 79 28 0 107
IMAGE COMICS 61 15 0 76
DYNAMITE ENTERTAINMENT 34 6 0 40
BOOM ENTERTAINMENT 33 6 0 39
DARK HORSE COMICS 27 9 0 36
IDW PUBLISHING 23 8 0 31
VIZ LLC 0 25 0 25
AVATAR PRESS INC 8 2 1 11
EAGLEMOSS 0 0 10 10
OTHER NON-TOP 10 99 96 26 221

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in February 2015

  DOLLARS UNITS
FEBRUARY 2015 VS. JANUARY 2014
COMICS 3.22% 6.42%
GRAPHIC NOVELS -18.17% -17.23%
TOTAL COMICS/GN -3.56% 4.53%
FEBRUARY 2015 VS. FEBRUARY 2014
COMICS 20.42% 22.14%
GRAPHIC NOVELS 0.08% -12.28%
TOTAL COMICS/GN 14.17% 19.18%
YEAR-TO-DATE 2015 VS. YEAR-TO-DATE 2014
COMICS 15.20% 15.76%
GRAPHIC NOVELS 8.64% -0.34%
TOTAL COMICS/GN 13.20% 14.43%

 

Dollar Market Shares for February 2015

Dollar Market Share – February 2015

Unit Market Shares for February 2015

Unit Market Share– February 2015

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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ABOUT DIAMOND COMIC DISTRIBUTORS (DCD) — Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world's largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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