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Publisher Market Shares: March 2015

Marvel Comics was the leading publisher in Retail Dollar Share and Unit Share categories in March 2015 based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in March 2015

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 38.82%
DC COMICS 23.01%
IMAGE COMICS 11.39%
IDW PUBLISHING 6.51%
DARK HORSE COMICS 3.90%
BOOM! STUDIOS 2.41%
DYNAMITE ENTERTAINMENT 2.37%
EAGLEMOSS PUBLICATIONS LTD 1.83%
TITAN COMICS 1.01%
VIZ MEDIA 0.98%
AVATAR PRESS INC 0.94%
VALIANT ENTERTAINMENT LLC 0.85%
ARCHIE COMIC PUBLICATIONS 0.60%
RANDOM HOUSE 0.56%
ONI PRESS INC. 0.54%
ZENESCOPE ENTERTAINMENT INC 0.52%
HACHETTE BOOK GROUP USA 0.35%
HUMANOIDS INC 0.27%
ACTION LAB ENTERTAINMENT 0.26%
ST. MARTINS PRESS 0.26%
OTHER NON-TOP 10 2.61%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 41.53%
DC COMICS 26.13%
IMAGE COMICS 12.98%
IDW PUBLISHING 5.16%
DARK HORSE COMICS 3.07%
BOOM! STUDIOS 2.44%
DYNAMITE ENTERTAINMENT 1.99%
VALIANT ENTERTAINMENT LLC 0.99%
TITAN COMICS 0.77%
AVATAR PRESS INC 0.69%
ARCHIE COMIC PUBLICATIONS 0.58%
ONI PRESS INC. 0.47%
ZENESCOPE ENTERTAINMENT INC 0.47%
VIZ MEDIA 0.37%
EAGLEMOSS PUBLICATIONS LTD 0.32%
ACTION LAB ENTERTAINMENT 0.20%
RANDOM HOUSE 0.18%
HACHETTE BOOK GROUP USA 0.10%
ST. MARTINS PRESS 0.07%
HUMANOIDS INC 0.03%
OTHER NON-TOP 10 1.45%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in March 2015

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
MARVEL COMICS 79 30 0 109
DC COMICS 85 17 0 102
IMAGE COMICS 59 20 0 79
IDW PUBLISHING 52 18 0 70
DARK HORSE COMICS 27 22 0 49
BOOM! STUDIOS 40 3 0 43
DYNAMITE ENTERTAINMENT 28 6 0 34
VIZ MEDIA 0 27 0 27
TITAN COMICS 8 7 2 17
EAGLEMOSS PUBLICATIONS 0 0 14 14
OTHER NON-TOP 10 86 98 13 197

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in March 2015

  DOLLARS UNITS
MARCH 2015 VS. FEBRUARY 2014
COMICS -3.86% -4.32%
GRAPHIC NOVELS 8.34% 10.63%
TOTAL COMICS/GN -0.58% -3.37%
MARCH 2015 VS. MARCH 2014
COMICS 11.19% 9.92%
GRAPHIC NOVELS -12.56% -22.36%
TOTAL COMICS/GN 2.99% 6.70%
YEAR-TO-DATE 2015 VS. YEAR-TO-DATE 2014
(FIRST QUARTER 2015 VS. FIRST QUARTER 2014)
COMICS 13.85% 13.76%
GRAPHIC NOVELS 0.65% -8.96%
TOTAL COMICS/GN 9.63% 11.76%
FIRST QUARTER 2015 VS. FOURTH QUARTER 2014
COMICS -9.56% -8.37%
GRAPHIC NOVELS -17.28% -15.58%
TOTAL COMICS/GN -11.97% -8.93%

 

Dollar Market Shares for March 2015

Dollar Market Share – March 2015

Unit Market Shares for March 2015

Unit Market Share– March 2015

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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ABOUT DIAMOND COMIC DISTRIBUTORS (DCD) — Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world's largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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