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Publisher Market Shares: April 2015

Marvel Comics was the leading publisher in Retail Dollar Share and Unit Share categories in April 2015 based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in April 2015

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 34.15%
DC COMICS 30.91%
IMAGE COMICS 10.23%
IDW PUBLISHING 6.00%
DARK HORSE COMICS 3.65%
BOOM ENTERTAINMENT 2.17%
DYNAMIC FORCES 2.05%
TITAN 0.95%
AVATAR PRESS INC 0.94%
ONI PRESS INC. 0.89%
RANDOM HOUSE 0.81%
ARCHIE COMIC PUBLICATIONS 0.80%
VIZ LLC 0.74%
VALIANT ENTERTAINMENT LLC 0.74%
EAGLEMOSS PUBLICATIONS LTD 0.64%
ZENESCOPE ENTERTAINMENT INC 0.46%
ACTION LAB ENTERTAINMENT 0.37%
ST. MARTINS PRESS 0.30%
HACHETTE BOOK GROUP USA 0.21%
FANTAGRAPHICS BOOKS 0.20%
OTHER NON-TOP 20 2.78%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 36.33%
DC COMICS 33.90%
IMAGE COMICS 11.18%
IDW PUBLISHING 4.78%
DARK HORSE COMICS 2.92%
BOOM ENTERTAINMENT 1.98%
DYNAMIC FORCES 1.78%
VALIANT ENTERTAINMENT LLC 0.97%
TITAN 0.90%
ARCHIE COMIC PUBLICATIONS 0.85%
AVATAR PRESS INC 0.73%
ONI PRESS INC. 0.54%
ZENESCOPE ENTERTAINMENT INC 0.41%
ACTION LAB ENTERTAINMENT 0.33%
VIZ LLC 0.28%
RANDOM HOUSE 0.26%
EAGLEMOSS PUBLICATIONS LTD 0.13%
ST. MARTINS PRESS 0.09%
HACHETTE BOOK GROUP USA 0.07%
FANTAGRAPHICS BOOKS 0.03%
OTHER NON-TOP 20 1.55%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in April 2015

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
MARVEL COMICS 88 40 1 129
DC ENTERTAINMENT 88 33 1 122
IDW PUBLISHING 61 31 0 92
IMAGE COMICS 74 15 0 89
DARK HORSE COMICS 32 24 0 56
BOOM ENTERTAINMENT 39 11 0 50
DYNAMITE ENTERTAINMENT 35 4 0 39
AVATAR PRESS 12 2 1 15
TITAN PUBLISHING 7 3 4 14
ONI PRESS 8 5 0 13
OTHER NON-TOP 10 101 146 37 284

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in April 2015

  DOLLARS UNITS
APRIL 2015 VS. MARCH 2014
COMICS 32.70% 27.45%
GRAPHIC NOVELS 41.29% 41.25%
TOTAL COMICS/GN 35.22% 28.45%
APRIL 2015 VS. APRIL 2014
COMICS 19.75% 22.50%
GRAPHIC NOVELS 13.45% 10.03%
TOTAL COMICS/GN 17.75% 21.40%
YEAR-TO-DATE 2015 VS. YEAR-TO-DATE 2014
COMICS 15.58% 16.22%
GRAPHIC NOVELS 4.37% -3.63%
TOTAL COMICS/GN 12.00% 14.47%

 

Dollar Market Shares for April 2015

Dollar Market Share – April 2015

Unit Market Shares for April 2015

Unit Market Share– April 2015

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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ABOUT DIAMOND COMIC DISTRIBUTORS (DCD) — Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world's largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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