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Publisher Market Shares: May 2015

Marvel Comics was the leading publisher in Retail Dollar Share and Unit Share categories in May 2015 based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in May 2015

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 40.17%
DC COMICS 25.43%
IMAGE COMICS 8.89%
IDW PUBLISHING 5.06%
BOOM! STUDIOS 3.96%
DARK HORSE COMICS 3.83%
DYNAMITE ENTERTAINMENT 2.22%
EAGLEMOSS PUBLICATIONS LTD 1.16%
VIZ MEDIA 1.01%
VALIANT ENTERTAINMENT LLC 0.85%
ARCHIE COMIC PUBLICATIONS 0.83%
RANDOM HOUSE 0.75%
AVATAR PRESS INC 0.69%
ONI PRESS INC. 0.52%
ZENESCOPE ENTERTAINMENT INC 0.41%
TITAN COMICS 0.40%
HACHETTE BOOK GROUP USA 0.38%
ACTION LAB ENTERTAINMENT 0.36%
FANTAGRAPHICS BOOKS 0.33%
ST. MARTINS PRESS 0.24%
OTHER NON-TOP 20 2.52%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 41.11%
DC COMICS 26.04%
IMAGE COMICS 10.28%
BOOM! STUDIOS 7.16%
IDW PUBLISHING 3.82%
DARK HORSE COMICS 3.43%
DYNAMITE ENTERTAINMENT 1.82%
VALIANT ENTERTAINMENT LLC 0.92%
ARCHIE COMIC PUBLICATIONS 0.87%
AVATAR PRESS INC 0.57%
ZENESCOPE ENTERTAINMENT INC 0.39%
ONI PRESS INC. 0.38%
TITAN COMICS 0.36%
VIZ MEDIA 0.33%
ACTION LAB ENTERTAINMENT 0.28%
EAGLEMOSS PUBLICATIONS LTD 0.27%
RANDOM HOUSE 0.21%
HACHETTE BOOK GROUP USA 0.11%
ST. MARTINS PRESS 0.06%
FANTAGRAPHICS BOOKS 0.06%
OTHER NON-TOP 20 1.52%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in May 2015

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
MARVEL COMICS 71 35 0 106
DC ENTERTAINMENT 74 25 0 99
IMAGE COMICS 58 10 0 68
IDW PUBLISHING 42 21 0 63
DARK HORSE COMICS 33 17 0 50
BOOM ENTERTAINMENT 28 6 0 34
DYNAMITE ENTERTAINMENT 26 2 0 28
EAGLEMOSS 0 0 27 27
VIZ MEDIA 0 19 0 19
ARCHIE COMIC PUBLICATIONS 11 2 0 13
OTHER NON-TOP 10 93 91 17 201

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in May 2015

  DOLLARS UNITS
MAY 2015 VS. APRIL 2014
COMICS -10.58% -9.60%
GRAPHIC NOVELS -21.11% -19.41%
TOTAL COMICS/GN -13.81% -10.38%
MAY 2015 VS. MAY 2014
COMICS 19.94% 19.53%
GRAPHIC NOVELS -0.29% 9.90%
TOTAL COMICS/GN 13.49% 18.78%
YEAR-TO-DATE 2015 VS. YEAR-TO-DATE 2014
COMICS 16.48% 16.90%
GRAPHIC NOVELS 3.41% -1.13%
TOTAL COMICS/GN 12.31% 15.35%

 

Dollar Market Shares for May 2015

Dollar Market Share – May 2015

Unit Market Shares for May 2015

Unit Market Share– May 2015

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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