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Publisher Market Shares: July 2015

Marvel Comics was the leading publisher in Retail Dollar Share and Unit Share categories in June 2015 based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in July 2015

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 38.43%
DC COMICS 23.94%
IMAGE COMICS 9.48%
IDW PUBLISHING 6.60%
DARK HORSE COMICS 3.77%
ARCHIE COMICS 2.28%
BOOM ENTERTAINMENT 1.85%
DYNAMITE ENTERTAINMENT 1.83%
TITAN COMICS 1.26%
ONI PRESS INC. 1.24%
AVATAR PRESS INC 1.12%
VALIANT ENTERTAINMENT LLC 1.11%
VIZ LLC 1.02%
EAGLEMOSS PUBLICATIONS LTD 0.71%
RANDOM HOUSE 0.63%
ZENESCOPE ENTERTAINMENT INC 0.52%
HACHETTE BOOK GROUP USA 0.37%
ST. MARTINS PRESS 0.36%
FANTAGRAPHICS BOOKS 0.29%
ACTION LAB ENTERTAINMENT 0.29%
OTHER NON-TOP 20 2.90%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 41.59%
DC COMICS 24.30%
IMAGE COMICS 10.72%
IDW PUBLISHING 5.28%
DARK HORSE COMICS 3.36%
ARCHIE COMICS 2.62%
BOOM ENTERTAINMENT 1.99%
DYNAMITE ENTERTAINMENT 1.65%
TITAN COMICS 1.15%
ONI PRESS INC. 1.19%
AVATAR PRESS INC 0.89%
VALIANT ENTERTAINMENT LLC 1.52%
VIZ LLC 0.36%
EAGLEMOSS PUBLICATIONS LTD 0.18%
RANDOM HOUSE 0.21%
ZENESCOPE ENTERTAINMENT INC 0.47%
HACHETTE BOOK GROUP USA 0.12%
ST. MARTINS PRESS 0.11%
FANTAGRAPHICS BOOKS 0.06%
ACTION LAB ENTERTAINMENT 0.25%
OTHER NON-TOP 20 1.98%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in June 2015

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
MARVEL COMICS 75 36 0 111
DC ENTERTAINMENT 75 34 0 109
IMAGE COMICS 74 19 0 93
IDW PUBLISHING 45 29 0 74
DARK HORSE COMICS 34 16 0 50
BOOM ENTERTAINMENT 32 3 0 35
DYNAMITE ENTERTAINMENT 21 4 0 25
TITAN COMICS 14 6 4 24
ARCHIE COMIC PUBLICATIONS 15 2 0 17
ONI PRESS INC. 8 3 0 11
OTHER NON-TOP 10 103 150 49 302

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in June 2015

  DOLLARS UNITS
JULY 2015 VS. JUNE 2015
COMICS 8.35% 3.46%
GRAPHIC NOVELS 3.88% 5.14%
TOTAL COMICS/GN 6.91% 3.61%
JULY 2015 VS. JULY 2014
COMICS -4.67% -8.22%
GRAPHIC NOVELS 1.29% 10.81%
TOTAL COMICS/GN -2.88% -6.74%
YEAR-TO-DATE 2015 VS. YEAR-TO-DATE 2014
COMICS 12.64% 12.08%
GRAPHIC NOVELS 5.08% 5.18%
TOTAL COMICS/GN 10.25% 11.50%

 

Dollar Market Shares for July 2015

Dollar Market Share – July 2015

Unit Market Shares for July 2015

Unit Market Share – July 2015

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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ABOUT DIAMOND COMIC DISTRIBUTORS (DCD) — Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world's largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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