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Publisher Market Shares: April 2016

Marvel Comics was the leading publisher in Retail Dollar Share and Unit Share categories in April 2016 based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in April 2016

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 42.98%
DC ENTERTAINMENT 25.82%
IMAGE COMICS 8.72%
IDW PUBLISHING 4.41%
DARK HORSE COMICS 3.07%
BOOM! STUDIOS 2.39%
DYNAMITE ENTERTAINMENT 1.53%
TITAN COMICS 1.10%
VIZ MEDIA 0.97%
ONI PRESS 0.87%
VALIANT ENTERTAINMENT 0.75%
RANDOM HOUSE 0.65%
AVATAR PRESS INC 0.64%
ARCHIE COMIC PUBLICATIONS 0.43%
FANTAGRAPHICS BOOKS 0.39%
ACTION LAB ENTERTAINMENT 0.37%
ZENESCOPE ENTERTAINMENT INC 0.36%
HACHETTE BOOK GROUP USA 0.32%
AFTERSHOCK COMICS 0.30%
ST. MARTINS PRESS 0.26%
OTHER NON-TOP 20 3.66%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 47.87%
DC ENTERTAINMENT 25.13%
IMAGE COMICS 8.95%
IDW PUBLISHING 3.67%
BOOM! STUDIOS 2.45%
DARK HORSE COMICS 2.42%
DYNAMITE ENTERTAINMENT 1.45%
TITAN COMICS 1.09%
VALIANT ENTERTAINMENT 1.03%
ONI PRESS 0.63%
AFTERSHOCK COMICS 0.48%
ARCHIE COMIC PUBLICATIONS 0.44%
VIZ MEDIA 0.38%
ZENESCOPE ENTERTAINMENT INC 0.36%
AVATAR PRESS INC 0.35%
ACTION LAB ENTERTAINMENT 0.31%
RANDOM HOUSE 0.20%
HACHETTE BOOK GROUP USA 0.10%
ST. MARTINS PRESS 0.08%
FANTAGRAPHICS BOOKS 0.07%
OTHER NON-TOP 20 2.53%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in April 2016

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
MARVEL COMICS 92 35 1 128
DC ENTERTAINMENT 80 31 1 112
IMAGE COMICS 56 17 1 73
IDW PUBLISHING 43 21 0 64
DARK HORSE COMICS 27 19 0 46
BOOM ENTERTAINMENT 27 8 0 35
TITAN COMICS 22 3 1 26
DYNAMITE ENTERTAINMENT 19 6 0 25
VIZ MEDIA 0 21 0 21
ONI PRESS INC. 8 4 0 12
OTHER NON-TOP 10 46 139 26 211

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in April 2016

  DOLLARS UNITS
APRIL 2016 VS. MARCH 2016
COMICS 8.18% 8.19%
GRAPHIC NOVELS -8.81% -8.22%
TOTAL COMICS/GN 2.06% 6.50%
APRIL 2016 VS. APRIL 2015
COMICS -18.05% -22.28%
GRAPHIC NOVELS -11.99% -12.42%
TOTAL COMICS/GN -16.19% -21.49%
YEAR-TO-DATE 2016 VS. YEAR-TO-DATE 2015
COMICS -7.84% -13.05%
GRAPHIC NOVELS 4.87% 5.23%
TOTAL COMICS/GN -4.06% -11.69%

 

Dollar Market Shares for April 2016

Dollar Market Share – April 2016

Unit Market Shares for April 2016

Unit Market Share – April 2016

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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ABOUT DIAMOND COMIC DISTRIBUTORS (DCD) — Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world's largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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