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Publisher Market Shares: May 2016

Marvel Comics was the leading publisher in Retail Dollar Share and Unit Share categories in May 2016 based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in May 2016

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 39.64%
DC ENTERTAINMENT 26.45%
IMAGE COMICS 8.38%
IDW PUBLISHING 5.70%
DARK HORSE COMICS 3.25%
BOOM! STUDIOS 2.51%
DYNAMITE ENTERTAINMENT 1.66%
TITAN COMICS 1.39%
VALIANT ENTERTAINMENT LLC 1.09%
ONI PRESS INC. 0.98%
ARCHIE COMIC PUBLICATIONS 0.90%
AVATAR PRESS INC 0.88%
VIZ LLC 0.77%
RANDOM HOUSE 0.67%
ZENESCOPE ENTERTAINMENT INC 0.45%
FANTAGRAPHICS BOOKS 0.42%
ACTION LAB ENTERTAINMENT 0.41%
HACHETTE BOOK GROUP USA 0.34%
AFTERSHOCK COMICS 0.32%
ST. MARTINS PRESS 0.29%
OTHER NON-TOP 20 3.51%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 44.80%
DC ENTERTAINMENT 26.34%
IMAGE COMICS 7.95%
IDW PUBLISHING 4.99%
BOOM! STUDIOS 2.34%
DARK HORSE COMICS 2.31%
DYNAMITE ENTERTAINMENT 1.51%
TITAN COMICS 1.48%
VALIANT ENTERTAINMENT LLC 1.25%
ARCHIE COMIC PUBLICATIONS 1.02%
ONI PRESS INC. 0.89%
AVATAR PRESS INC 0.61%
AFTERSHOCK COMICS 0.44%
ZENESCOPE ENTERTAINMENT INC 0.41%
ACTION LAB ENTERTAINMENT 0.39%
VIZ LLC 0.29%
RANDOM HOUSE 0.20%
HACHETTE BOOK GROUP USA 0.10%
FANTAGRAPHICS BOOKS 0.10%
ST. MARTINS PRESS 0.08%
OTHER NON-TOP 20 2.49%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in May 2016

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
MARVEL COMICS 102 34 0 136
DC ENTERTAINMENT 74 28 0 102
IDW PUBLISHING 50 23 0 73
IMAGE COMICS 43 22 0 65
DARK HORSE COMICS 20 24 0 44
BOOM ENTERTAINMENT 24 12 0 36
DYNAMITE ENTERTAINMENT 19 6 0 25
TITAN COMICS 16 3 4 23
ONI PRESS INC. 10 3 0 13
VALIANT ENTERTAINMENT LLC 10 2 0 12
OTHER NON-TOP 10 111 114 19 244

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in May 2016

  DOLLARS UNITS
MAY 2016 VS. APRIL 2016
COMICS -6.54% -4.15%
GRAPHIC NOVELS -6.31% -11.10%
TOTAL COMICS/GN -6.46% -4.77%
MAY 2016 VS. MAY 2015
COMICS -14.34% -17.60%
GRAPHIC NOVELS 4.52% -3.39%
TOTAL COMICS/GN -9.05% -16.58%
YEAR-TO-DATE 2016 VS. YEAR-TO-DATE 2015
COMICS -9.23% -14.01%
GRAPHIC NOVELS 4.80% 3.46%
TOTAL COMICS/GN -5.11% -12.72%

 

Dollar Market Shares for May 2016

Dollar Market Share – May 2016

Unit Market Shares for May 2016

Unit Market Share – May 2016

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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ABOUT DIAMOND COMIC DISTRIBUTORS (DCD) — Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world's largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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