Quantcast

Publisher Market Shares: July 2016

DC Entertainment was the leading publisher in Retail Dollar Share and Unit Share categories in July 2016 based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in July 2016

RETAIL MARKET SHARE
PUBLISHER SHARE
DC ENTERTAINMENT 35.36%
MARVEL COMICS 34.20%
IMAGE COMICS 8.15%
IDW PUBLISHING 4.49%
DARK HORSE COMICS 2.83%
BOOM! STUDIOS 2.05%
ARCHIE COMICS 1.36%
DYNAMITE ENTERTAINMENT 1.19%
ONI PRESS INC. 1.14%
VALIANT ENTERTAINMENT LLC 1.06%
VIZ MEDIA 0.98%
TITAN COMICS 0.82%
RANDOM HOUSE 0.59%
ZENESCOPE ENTERTAINMENT INC 0.43%
AFTERSHOCK COMICS 0.42%
ACTION LAB ENTERTAINMENT 0.40%
AVATAR PRESS INC 0.28%
JOE BOOKS INC. 0.24%
UDON ENTERTAINMENT INC 0.24%
AMERICAN MYTHOLOGY PRODUCTIONS 0.14%
OTHER NON-TOP 20 3.64%
 
UNIT MARKET SHARE
PUBLISHER SHARE
DC ENTERTAINMENT 40.96%
MARVEL COMICS 35.69%
IMAGE COMICS 7.56%
IDW PUBLISHING 3.00%
DARK HORSE COMICS 1.98%
BOOM! STUDIOS 1.68%
ARCHIE COMICS 1.26%
VALIANT ENTERTAINMENT LLC 1.03%
DYNAMITE ENTERTAINMENT 0.95%
ONI PRESS INC. 0.84%
TITAN COMICS 0.69%
AFTERSHOCK COMICS 0.40%
ZENESCOPE ENTERTAINMENT INC 0.37%
VIZ MEDIA 0.34%
ACTION LAB ENTERTAINMENT 0.34%
JOE BOOKS INC. 0.29%
UDON ENTERTAINMENT INC 0.19%
AVATAR PRESS INC 0.18%
RANDOM HOUSE 0.17%
AMERICAN MYTHOLOGY PRODUCTIONS 0.16%
OTHER NON-TOP 20 1.94%

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in July 2016

  DOLLARS UNITS
JULY 2016 VS. JUNE 2016
COMICS -8.15% -3.24%
GRAPHIC NOVELS -26.54% -35.83%
TOTAL COMICS/GN -13.77% -6.16%
JULY 2016 VS. JULY 2015
COMICS 4.32% 12.01%
GRAPHIC NOVELS -19.12% -28.26%
TOTAL COMICS/GN -3.01% 8.28%
YEAR-TO-DATE 2016 VS. YEAR-TO-DATE 2015
COMICS -2.59% -5.39%
GRAPHIC NOVELS 2.42% 0.26%
TOTAL COMICS/GN -1.08% -4.94%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in July 2016

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
MARVEL COMICS 97 33 0 130
DC ENTERTAINMENT 63 31 0 94
IMAGE COMICS 61 11 1 73
IDW PUBLISHING 37 13 0 50
DARK HORSE COMICS 21 18 0 39
BOOM ENTERTAINMENT 21 10 0 31
DYNAMITE ENTERTAINMENT 19 7 0 26
VALIANT ENTERTAINMENT LLC 11 5 0 16
ONI PRESS INC. 13 2 0 15
ARCHIE COMIC PUBLICATIONS 10 1 0 11
OTHER NON-TOP 10 102 144 23 269

 

Dollar Market Shares for July 2016

Dollar Market Share – July 2016

Unit Market Shares for July 2016

Unit Market Share – July 2016

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

***

ABOUT DIAMOND COMIC DISTRIBUTORS (DCD) — Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world's largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

© 2016 Diamond Comic Distributors, Inc. All rights reserved.