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Publisher Market Shares: December 2016

Marvel Comics was the leading publisher in Retail Dollar Share and Unit Share categories in December 2016 based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in December 2016

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 36.73%
DC ENTERTAINMENT 29.47%
IMAGE COMICS 8.81%
IDW PUBLISHING 5.49%
DARK HORSE COMICS 3.17%
BOOM! STUDIOS 2.40%
DYNAMITE ENTERTAINMENT 1.99%
TITAN COMICS 1.16%
VALIANT ENTERTAINMENT LLC 1.10%
VIZ MEDIA 1.09%
ONI PRESS INC. 0.82%
ARCHIE COMIC PUBLICATIONS 0.73%
RANDOM HOUSE 0.69%
AVATAR PRESS INC 0.54%
ACTION LAB ENTERTAINMENT 0.47%
ZENESCOPE ENTERTAINMENT INC 0.44%
BLACK MASK COMICS 0.38%
AFTERSHOCK COMICS 0.35%
HACHETTE BOOK GROUP USA 0.28%
ST. MARTINS PRESS 0.28%
OTHER NON-TOP 20 3.63%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 40.50%
DC ENTERTAINMENT 29.04%
IMAGE COMICS 7.70%
DYNAMITE ENTERTAINMENT 6.97%
IDW PUBLISHING 4.10%
DARK HORSE COMICS 2.43%
BOOM! STUDIOS 1.64%
VALIANT ENTERTAINMENT LLC 1.20%
TITAN COMICS 0.99%
ARCHIE COMIC PUBLICATIONS 0.62%
ONI PRESS INC. 0.48%
AVATAR PRESS INC 0.39%
ACTION LAB ENTERTAINMENT 0.37%
ZENESCOPE ENTERTAINMENT INC 0.37%
VIZ MEDIA 0.34%
BLACK MASK COMICS 0.31%
AFTERSHOCK COMICS 0.29%
RANDOM HOUSE 0.18%
ST. MARTINS PRESS 0.08%
HACHETTE BOOK GROUP USA 0.08%
OTHER NON-TOP 20 1.93%

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in December 2016

  DOLLARS UNITS
DECEMBER 2016 VS. NOVEMBER 2016
COMICS -9.01% -1.79%
GRAPHIC NOVELS -11.19% 1.10%
TOTAL COMICS/GN -9.69% -1.56%
TOYS -12.28% -11.75%
DECEMBER 2016 VS. DECEMBER 2015
COMICS -18.84% -8.39%
GRAPHIC NOVELS -4.24% 18.44%
TOTAL COMICS/GN -14.84% -6.66%
TOYS -36.78% -46.07%
FOURTH QUARTER 2016 VS. THIRD QUARTER 2016
COMICS -7.42% -5.96%
GRAPHIC NOVELS 0.07% 1.88%
TOTAL COMICS/GN -5.36% -5.42%
TOYS -1.80% -11.85%
FOURTH QUARTER 2016 VS. FOURTH QUARTER 2015
COMICS -8.92% -0.53%
GRAPHIC NOVELS 1.53% 12.21%
TOTAL COMICS/GN -6.11% 0.30%
TOYS -22.29% -30.42%
YEAR 2016 VS. YEAR 2015
COMICS -0.11% 1.02%
GRAPHIC NOVELS 1.24% 2.10%
TOTAL COMICS/GN 0.30% 1.10%
TOYS -9.74% -14.18%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in December 2016

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
MARVEL COMICS 89 42 0 131
DC ENTERTAINMENT 84 33 1 118
IMAGE COMICS 47 18 1 66
IDW PUBLISHING 42 17 0 59
BOOM! STUDIOS 26 12 0 38
DARK HORSE COMICS 26 10 0 36
TITAN COMICS 21 5 4 30
DYNAMITE ENTERTAINMENT 18 9 0 27
ARCHIE COMIC PUBLICATIONS 11 2 0 13
VIZ MEDIA 0 13 0 13
OTHER NON-TOP 10 114 133 25 272

 

Dollar Market Shares for December 2016

Dollar Market Share – December 2016

Unit Market Shares for December 2016

Unit Market Share – December 2016

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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