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Publisher Market Shares: March 2020

Marvel Comics was March 2020's leading publisher in Retail Dollars and Units Shipped, based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in March 2020

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 40.98%
DC COMICS 27.34%
IMAGE COMICS 6.40%
IDW PUBLISHING 4.51%
BOOM! STUDIOS 3.25%
DARK HORSE COMICS 2.97%
DYNAMITE ENTERTAINMENT 2.38%
VIZ MEDIA 1.61%
ONI PRESS 0.80%
VALIANT ENTERTAINMENT 0.67%
RANDOM HOUSE 0.61%
AFTERSHOCK COMICS 0.56%
ARTISTS WRITERS & ARTISANS INC 0.50%
ST. MARTINS PRESS 0.48%
ABLAZE 0.45%
TITAN COMICS 0.41%
VAULT COMICS 0.40%
YEN PRESS 0.38%
FANTAGRAPHICS BOOKS 0.36%
ZENESCOPE ENTERTAINMENT INC 0.30%
OTHER NON-TOP 20 4.65%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 46.76%
DC COMICS 27.58%
IMAGE COMICS 6.17%
IDW PUBLISHING 3.87%
BOOM! STUDIOS 3.21%
DYNAMITE ENTERTAINMENT 2.05%
DARK HORSE COMICS 1.94%
ARTISTS WRITERS & ARTISANS INC 0.80%
VALIANT ENTERTAINMENT 0.75%
ONI PRESS 0.60%
VIZ MEDIA 0.59%
AFTERSHOCK COMICS 0.55%
ABLAZE 0.54%
TITAN COMICS 0.37%
VAULT COMICS 0.36%
ZENESCOPE ENTERTAINMENT INC 0.35%
ARCHIE COMIC PUBLICATIONS 0.30%
ACTION LAB ENTERTAINMENT 0.28%
RANDOM HOUSE 0.18%
ALBATROSS FUNNYBOOKS 0.15%
OTHER NON-TOP 20 2.58%

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in March 2020

  DOLLARS UNITS
MARCH 2020 VS. FEBRUARY 2020
COMICS -1.54% -0.21%
GRAPHIC NOVELS 1.76% -15.12%
TOTAL COMICS/GN -0.65% -1.35%
TOYS -15.00% 26.16%
MARCH 2020 VS. MARCH 2019
COMICS -15.59% -6.56%
GRAPHIC NOVELS -13.05% -26.54%
TOTAL COMICS/GN -14.90% -8.21%
TOYS -6.43% 19.43%
YEAR-TO-DATE 2020 VS. YEAR-TO-DATE 2019
COMICS -5.51% -4.48%
GRAPHIC NOVELS -1.51% -5.43%
TOTAL COMICS/GN -4.39% -4.55%
TOYS -0.02% -6.56%
Q1 2020 VS. Q4 2019
COMICS -19.13% -16.76%
GRAPHIC NOVELS -6.04% -2.58%
TOTAL COMICS/GN -15.74% -15.84%
TOYS -15.32% -16.23%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in March 2020

PUBLISHER COMICS
SHIPPED
GRAPHIC NOVELS
SHIPPED
MAGAZINES
SHIPPED
TOTAL
SHIPPED
MARVEL COMICS 99 38 0 137
DC COMICS 83 24 0 107
IDW PUBLISHING 36 16 0 52
IMAGE COMICS 39 11 0 50
DARK HORSE COMICS 19 25 0 44
BOOM! STUDIOS 22 9 0 31
DYNAMITE 21 1 0 22
ONI PRESS INC. 6 5 0 11
VIZ MEDIA LLC 0 10 0 10
VALIANT ENTERTAINMENT LLC 6 2 0 8
OTHER NON-TOP 10 140 156 16 312
TOTAL 471 297 16 784
Dollar Market Shares for March 2020
Dollar Market Share – March 2020
Unit Market Shares for March 2020
Unit Market Share – March 2020

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers June be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus June rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.