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Industry Statistics
The following data is provided by Diamond in order to give its customers the most accurate information on industry vendors' market share based on Actual Sales for products invoiced in 2004.


2004 MARKET SHARES
Based on Actual Sales for Comics, Magazines, & GNs Invoiced Between January and December 2004

Publisher

Comics, Magazines, & GNs Dollar Share

Comics, Magazines, & GNs Unit Share

MARVEL COMICS

36.54%

43.19%

DC COMICS

30.63%

32.23%

DARK HORSE COMICS

5.58%

4.08%

IMAGE COMICS

3.90%

3.94%

TOKYOPOP

3.00%

1.13%

VIZ LLC

2.01%

0.87%

WIZARD ENTERTAINMENT

1.91%

1.32%

DEVILS DUE PUBLISHING

1.60%

1.73%

DREAMWAVE PUBLISHING

1.43%

1.68%

IDW PUBLISHING

1.19%

0.97%

FANTAGRAPHICS BOOKS/EROS COMIX

0.68%

0.26%

A. D. VISION

0.67%

0.24%

GEMSTONE PUBLISHING

0.63%

0.58%

CROSSGEN ENTERTAINMENT

0.59%

0.69%

AVATAR PRESS

0.50%

0.45%

DYNAMIC FORCES

0.46%

0.28%

SLG PUBLISHING

0.41%

0.33%

BONGO COMICS

0.41%

0.42%

ARCHIE COMIC PUBLICATIONS

0.39%

0.69%

CARTOON BOOKS

0.34%

0.08%

Other Non-Top 20

7.11%

4.86%