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Marvel Comics was the leading publisher in Retail Dollar and Unit Market Shares based on total sales of comics, graphic novels and magazines to comic book specialty stores in February 2010, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in February 2010

PUBLISHER UNIT MARKET SHARE DOLLAR MARKET SHARE
MARVEL COMICS 45.42% 41.66%
DC COMICS 34.37% 30.95%
DARK HORSE COMICS 3.47% 4.61%
IMAGE COMICS 3.38% 3.61%
IDW PUBLISHING 2.52% 3.10%
DYNAMITE ENTERTAINMENT 2.09% 1.91%
BOOM! STUDIOS 2.00% 2.21%
VIZ MEDIA 0.88% 1.96%
ARCHIE COMICS 0.83% 0.59%
WIZARD ENTERTAINMENT 0.50% 0.58%
AVATAR PRESS INC 0.45% 0.74%
ZENESCOPE ENTERTAINMENT INC 0.43% 0.50%
RANDOM HOUSE 0.26% 0.56%
ASPEN MLT INC 0.24% 0.18%
UDON ENTERTAINMENT CORP 0.24% 0.31%
BONGO COMICS 0.23% 0.17%
TOKYOPOP 0.23% 0.57%
RADICAL PUBLISHING 0.21% 0.16%
MOONSTONE 0.21% 0.24%
BLUEWATER PRODUCTIONS 0.14% 0.21%
OTHER NON-TOP 20 1.91% 5.18%

Unit Market Shares for February
Unit Market Share– February 2010

 

Dollar Market Shares for February
Dollar Market Share – February 2010

 

This information may not be reproduced in any format without the express permission of Diamond Comic Distributors.

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts – which include the monthly market shares and all top product charts – are compiled by Diamond Comic Distributors from a universe of over 3,500 accounts, comprised of comic book specialty shops and other merchant stores and buyers. The shops are primarily located in North America, with a percentage of sales also to international stores and buyers located throughout the world. The account base includes not only brick-and-mortar comic book specialty shops, but also Internet stores, chain stores, and other specialty stores.

Unit and Retail Dollar sales are calculated based upon orders invoiced and shipped to Diamond accounts during any given month, which comprises initial pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable.