Hake's Americana & Collectibles is widely known as the nation's premier pop culture collectible auction house, setting record prices in hundreds of collecting areas. In 1965, while still a college student, Founder Ted Hake began to issue carbon copy sales lists consisting of political pinback buttons. Customer reaction was beyond all expectations, with many customers disappointed to learn that an item of interest had been sold a day or two before they could place an order. To address this problem, Hake decided to conduct his sales in auction format. Over the years, Hake has authored 15 collectibles price guides on subjects ranging all the way from presidential campaign artifacts to television collectibles. Hake’s Americana & Collectibles joined the Diamond family in March 2004.