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(BALTIMORE, MD) — (August 3, 2012) — Robert Kirkman's acclaimed zombie apocalypse series The Walking Dead, which has become a genuine pop culture phenomenon over the past year thanks to AMC's television series, reached a milestone issue with July's The Walking Dead #100 from Image Comics and, with nine covers from many of comics' top artists, was the best-selling comic book to the specialty market in July 2012, according to information provided by Diamond Comic Distributors, the world's largest distributor of comics, graphic novels, and pop culture merchandise.

DC Entertainment was July’s leading publisher in both Retail Dollars and Unit Market Share, edging Marvel Comics on the dollars spent for the month 32.71% to 31.96% and on the unit share 36.55% to 35.34%. Image Comics was a strong third for the month with a dollar share of 9.42% and a unit share of 9.39%.

Geoff Johns and Gary Franks reimagined the history of Bruce Wayne and his early days as Gotham City's crusading hero in the original hardcover graphic novel Batman: Earth One, the best-selling graphic novel to retailers in July.

Bowen Designs' Spider-Man Action Statue, sculpted by Randy Bowen, was the best-selling toy product to comic book specialty retailers in July.

The final release in the Infinity Gauntlet saga leads to a cosmic conclusion with the WizKids/NECA's Marvel HeroClix: Chaos War Booster Brick, an expansion for the popular miniatures game and the best-selling games product to comic book specialty retailers in July.

PUBLISHER MARKET SHARES

RETAIL MARKET SHARE
PUBLISHER SHARE
DC COMICS 32.71%
MARVEL COMICS 31.96%
IMAGE COMICS 9.42%
IDW PUBLISHING 6.61%
DARK HORSE COMICS 4.51%
DYNAMITE ENTERTAINMENT 2.77%
BOOM! STUDIOS 1.38%
ZENESCOPE ENTERTAINMENT INC 1.22%
EAGLEMOSS PUBLICATIONS LTD 1.20%
VIZ MEDIA 0.95%
OTHER NON-TOP 10 7.28%
 
UNIT MARKET SHARE
PUBLISHER SHARE
DC COMICS 36.55%
MARVEL COMICS 35.45%
IMAGE COMICS 9.39%
IDW PUBLISHING 4.51%
DARK HORSE COMICS 3.79%
DYNAMITE ENTERTAINMENT 2.64%
BOOM! STUDIOS 1.30%
ZENESCOPE ENTERTAINMENT INC 1.04%
VALIANT ENTERTAINMENT LLC 0.85%
AVATAR PRESS INC 0.67%
OTHER NON-TOP 10 3.81%

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
JULY 2012 VS. JUNE 2012
COMICS 0.61% -1.96%
GRAPHIC NOVELS -4.36% 6.45%
TOTAL COMICS/GN -0.95% -1.33%
JULY 2012 VS. JULY 2011
COMICS 22.09% 15.24%
GRAPHIC NOVELS 16.89% 18.25%
TOTAL COMICS/GN 20.46% 15.48%
YEAR-TO-DATE 2012 VS. YEAR-TO-DATE 2011
COMICS 20.72% 18.59%
GRAPHIC NOVELS 13.98% 10.80%
TOTAL COMICS/GN 18.51% 17.95%

TOP 10 COMICS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 THE WALKING DEAD #100 (MR) $3.99 MAY120469 IMA
2 AVENGERS VS. X-MEN #7 $3.99 MAY120637 MAR
3 AVENGERS VS. X-MEN #8 $3.99 MAY120643 MAR
4 BATMAN #11 $3.99 MAY120224 DC
5 JUSTICE LEAGUE #11 $3.99 MAY120192 DC
6 BEFORE WATCHMEN: OZYMANDIAS #1 (MR) [*] $3.99 MAY120174 DC
7 AVX VS. #4 $3.99 MAY120635 MAR
8 DETECTIVE COMICS #11 $3.99 MAY120228 DC
9 GREEN LANTERN #11 $2.99 MAY120242 DC
10 ACTION COMICS #11 $3.99 MAY120212 DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 BATMAN: EARTH ONE HC $22.99 MAR120234 DC
2 FABLES VOLUME 17: INHERIT THE WIND TP (MR) $14.99 APR120282 DC
3 RICHARD STARK’S PARKER: THE SCORE HC $24.99 FEB120313 IDW
4 BUFFY THE VAMPIRE SLAYER SEASON 9: FREEFALL TP $17.99 APR120017 DAR
5 INVINCIBLE VOLUME 16: FAMILY TIES TP $16.99 MAY120553 IMA
6 BATMAN & ROBIN VOLUME 1: BORN TO KILL HC $24.99 MAR120241 DC
7 LOCKE & KEY VOLUME 5: CLOCKWORKS HC $24.99 APR120391 IDW
8 SUICIDE SQUAD VOL. 1: KICKED IN THE TEETH TP $14.99 APR120250 DC
9 SCALPED VOLUME 9: KNUCKLE UP TP (MR) $14.99 APR120293 DC
10 WILD CHILDREN ONE-SHOT (MR) $7.99 MAY120522 IMA

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 SPIDER-MAN ACTION STATUE JAN121830 BOW
2 JUGGERNAUT STATUE FEB121611 BOW
3 MARVEL: STORM BISHOUJO STATUE JAN121846 KOT
4 JUSTICE LEAGUE: GREEN LANTERN WAVE 1 FIGURES MAY128124 DC
5 MARVEL SELECT: AVENGERS MOVIE HAWKEYE FIGURE DEC111598 DST
6 MARVEL SELECT: JUGGERNAUT FIGURE JUN101512 DST
7 TEENAGE MUTANT NINJA TURTLES RETRO COLLECTOR FIGURES APR121769 PLA
8 CLASSIC AVENGERS: IRON MAN FINE ART STATUE DEC111751 KOT
9 JUSTICE LEAGUE: AQUAMAN WAVE 2 ACTION FIGURE MAY128125 DC
10 STAR WARS: YODA “THE EMPIRE STRIKES BACK” ARTFX STATUE DEC111753 KOT

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 MARVEL HEROCLIX: CHAOS WAR BOOSTER BRICK APR121987 NEC
2 RISK LEGACY JUN118204 KEN
3 MAGIC THE GATHERING TCG: 2013 CORE SET BOOSTERS APR121977 WIZ
4 MAGIC THE GATHERING TCG: 2013 CORE SET INTRO DECK APR121980 WIZ
5 COMIC-CON MOVIE IV: A FAN’S HOPE DVD/HEROCLIX COMBO PACK APR128255 NEC
6 MARVEL HEROCLIX: CHAOS WAR FAST FORCES 6-PACK APR121988 NEC
7 STAR TREK HEROCLIX TACTICS: AWAY TEAM 7-PACK MAY122160 NEC
8 DOCTOR WHO LENTICULAR ANIMATED CHESS SET NOV111630 UND
9 DC HEROCLIX: THE DARK KNIGHT RISES MARQUEE PACK APR121982 NEC
10 ADVANCED DUNGEONS & DRAGONS FIRST EDITION PREMIUM DUNGEON MASTER’S GUIDE HC MAR121889 WIZ
Dollar Market Shares for July 2012
Dollar Market Share – July 2012
Unit Market Shares for July 2012
Unit Market Share– July 2012

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which include the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from a universe of over 3,500 comic book specialty shops located inNorth Americaand around the world. The account base includes brick-and-mortar comic book specialty shops, Internet merchants, and other specialty stores.

Unit and dollars sales are calculated based upon orders invoiced and shipped to Diamond accounts during any given month, which comprises initial pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable.

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