Diamond Announces Top Products For September 2012
(BALTIMORE, MD) — (October 5, 2012) — The Avengers and the X-Men join forces to defeat the Phoenix-possessed Cyclops and Emma Frost and a legendary character falls in the battle in Avengers Vs. X-Men #11 from Marvel Comics, the best-selling comic book to specialty retailers in September 2012, according to information provided by Diamond Comic Distributors, the world's largest distributor of comics, graphic novels, and pop culture merchandise.
DC Entertainment was September’s leading publisher in both Retail Dollars and Unit Market Share, leading Marvel Comics 34.41% to 31.04% in dollars and 41.10% to 33.65% in units.
Following Thanos' appearance in the Avengers film, Marvel Comics reprinted Jim Starlin and Ron Lim's 1990 mini-series The Thanos Quest, and the collected edition of this prequel to The Infinity Gauntlet was September's best-selling graphic novel to retailers.
The latest series of Hasbro's Marvel Legends Action Figures, featuring dynamic 6-inch sculpts of characters including Deadpool, Mystique, and the Punisher, was September's best-selling toy product to comic book specialty retailers.
The rage of the Incredible Hulk comes to the HeroClix campaign with the Marvel HeroClix: Incredible Hulk Booster Brick from WizKids/NECA, the best-selling games product to comic book specialty retailers in September.
PUBLISHER MARKET SHARES
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COMPARATIVE SALES STATISTICS
| DOLLARS | UNITS | |
| SEPTEMBER 2012 VS. AUGUST 2012 | ||
| COMICS | -11.89% | -9.62% |
| GRAPHIC NOVELS | -14.31% | -15.83% |
| TOTAL COMICS/GN | -12.69% | -10.17% |
| SEPTEMBER 2012 VS. SEPTEMBER 2011 | ||
| COMICS | -4.42% | -8.72% |
| GRAPHIC NOVELS | 14.43% | 20.18% |
| TOTAL COMICS/GN | 1.02% | -6.85% |
| YEAR-TO-DATE 2012 VS. YEAR-TO-DATE 2011 | ||
| COMICS | 17.12% | 14.26% |
| GRAPHIC NOVELS | 14.16% | 13.60% |
| TOTAL COMICS/GN | 16.16% | 14.21% |
| THIRD QUARTER 2012 VS. SECOND QUARTER 2012 | ||
| COMICS | 2.36% | 0.41% |
| GRAPHIC NOVELS | 1.46% | 8.75% |
| TOTAL COMICS/GN | 2.07% | 1.06% |
| THIRD QUARTER 2012 VS. THIRD QUARTER 2011 | ||
| COMICS | 11.50% | 6.06% |
| GRAPHIC NOVELS | 15.37% | 21.21% |
| TOTAL COMICS/GN | 12.71% | 14.21% |
TOP 10 COMICS
| RANK | DESCRIPTION | PRICE | ITEM CODE | VENDOR |
| 1 | AVENGERS VS X-MEN #11 | $3.99 | JUL120528-M | MAR |
| 2 | BATMAN #0 | $3.99 | JUL120154-M | DC |
| 3 | JUSTICE LEAGUE #0 | $3.99 | JUL120123-M | DC |
| 4 | GREEN LANTERN #0 | $2.99 | JUL120173-M | DC |
| 5 | DETECTIVE COMICS #0 | $3.99 | JUL120159-M | DC |
| 6 | ACTION COMICS #0 | $3.99 | JUL120142-M | DC |
| 7 | BATMAN THE DARK KNIGHT #0 | $2.99 | JUL120162-M | DC |
| 8 | BATMAN AND ROBIN #0 | $2.99 | JUL120164 | DC |
| 9 | EARTH 2 #0 | $2.99 | JUL120135-M | DC |
| 10 | BATMAN INCORPORATED #0 | $2.99 | JUL120150-M | DC |
TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS
| RANK | DESCRIPTION | PRICE | ITEM CODE | VENDOR |
| 1 | THANOS QUEST #1 | $7.99 | JUL120553 | MAR |
| 2 | JUDAS COIN HC | $22.99 | MAY120270 | DC |
| 3 | WALKING DEAD HC VOL 08 (MR) | $34.99 | JUL120438 | IMA |
| 4 | AVATAR LAST AIRBENDER TP VOL 03 PROMISE PART 3 | $10.99 | MAY120011 | DAR |
| 5 | AQUAMAN HC VOL 01 THE TRENCH | $22.99 | MAY120278 | DC |
| 6 | TOWER CHRONICLES GN VOL 01 GEISTHAWK | $7.99 | JUL121137 | LEG |
| 7 | MANHATTAN PROJECTS TP VOL 01 SCIENCE BAD | $14.99 | JUN120470 | IMA |
| 8 | THIEF OF THIEVES TP VOL 01 | $14.99 | JUL120437 | IMA |
| 9 | BATMAN ARKHAM CITY TP | $16.99 | JUN120243 | DC |
| 10 | BATMAN KNIGHTFALL TP NEW ED VOL 03 KNIGHTSEND | $29.99 | JUN120242 | DC |
TOP 10 TOYS
| RANK | DESCRIPTION | ITEM CODE | VENDOR |
| 1 | MARVEL LEGENDS 6-IN AF ASST 201203 | JUL121808 | HAS |
| 2 | ARKHAM ASYLUM DELUXE TITAN JOKER AF | JUL120272 | DC |
| 3 | BATMAN ARTFX STATUE BLACK COSTUME VER | FEB121622 | KOT |
| 4 | JUSTICE LEAGUE FLASH ACTION FIGURE | MAY120340 | DC |
| 5 | BATMAN BLACK & WHITE JOKER STATUE BRIAN BOLLAND | JUN120309 | DC |
| 6 | MARVEL SELECT ULTRON AF | MAR121603 | DST |
| 7 | BATMAN ARKHAM CITY SER 3 BATMAN AF | JUN120298 | DC |
| 8 | BATMAN ARKHAM CITY SER 3 RAS AL GHUL AF | JUN120301 | DC |
| 9 | BATMAN 1/4 SCALE MUSEUM QUALITY STATUE VER 2 | JUN120308 | DC |
| 10 | JUSTICE LEAGUE PARADEMON ACTION FIGURE | MAY120342 | DC |
TOP 10 GAMES
| RANK | DESCRIPTION | ITEM CODE | VENDOR |
| 1 | MARVEL HEROCLIX INCREDIBLE HULK BOOSTER BRICK | OCT112063 | NEC |
| 2 | DC HEROCLIX 10TH ANNIVERSARY 24 CT DISPLAY | MAY122157 | NEC |
| 3 | MARVEL HEROCLIX 10TH ANNIVERSARY 24 CT DISPLAY | MAY122158 | NEC |
| 4 | YU GI OH TCG RETURN OF THE DUELIST BOOSTER DIS | APR128387 | KON |
| 5 | THE WALKING DEAD TV BOARD GAME | JUL112137 | CRY |
| 6 | STREET FIGHTER MONOPOLY | APR121976 | USA |
| 7 | MARVEL HEROIC RPG CIVIL WAR EVENT BOOK PREMIUM | JAN122072 | MAR |
| 8 | RISK LEGACY | JUN118204 | HAS |
| 9 | MTG TCG 2013 CORE SET BOOSTER DIS | APR121977 | WIZ |
| 10 | MTG TCG AVACYN RESTORED BOOSTER DIS | FEB121827 | WIZ |
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| Dollar Market Share – September 2012 |
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| Unit Market Share– September 2012 |
How does Diamond calculate the charts? It all starts at the comic book shop.
Data for Diamond’s sales charts — which include the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from a universe of over 3,500 comic book specialty shops located inNorth Americaand around the world. The account base includes brick-and-mortar comic book specialty shops, Internet merchants, and other specialty stores.
Unit and dollars sales are calculated based upon orders invoiced and shipped to Diamond accounts during any given month, which comprises initial pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable.
Please note that comics marked with an asterisk have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.
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