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(BALTIMORE, MD) — (January 10, 2013) — DC Collectibles' Batman: Arkham City Series 2 Action Figures, a series of action figures based on Warner Bros. Interactive Entertainment's best-selling video game Batman: Arkham City, were the best-selling Toy product distributed to direct market specialty retailers according to Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop-culture merchandise.

Diamond Select Toys was 2012's leading Toy manufacturer distributed through Diamond Comic Distributors taking 26.63% of the dollars invoiced and 51.97% of the total toy units shipped to retailers.  DC Collectibles was 2012's number two manufacturer with 23.76% of the dollars invoiced and 20.19% of the units shipped.

Diamond Select Toys saw success with their Marvel Select Figures, with three of the high-end action figures in the year's top twenty. Their best-selling toy for the year was the Marvel Select: Spider-Man Action Figure at #3, followed by the Marvel Select: Amazing Spider-Man Movie Action Figure, based on the new film, at #7.

Bowen Designs' Thor Classic Action Statue was the year's best-selling statue and ranked #20 for the year among all toy-related products.

The best-selling import toy for 2012 was Square-Enix's Batman: Arkham Asylum Play Arts ~KAI~: Harley Quinn Action Figure, based on the best-selling video game Batman: Arkham Asylum, which ranked #9 for the year among all toy-related products.

TOP MANUFACTURERS OF 2012

  DOLLARS UNITS
DIAMOND SELECT TOYS 26.63% 51.97%
DC COLLECTIBLES 23.76% 20.19%
KOTOBUKIYA 6.41% 3.25%
BOWEN DESIGNS 5.66% 0.95%
SQUARE ENIX 5.28% 3.42%
HASBRO TOY GROUP 4.63% 1.19%
UNDERGROUND TOYS 2.13% 2.18%
MCFARLANE' TOYS 2.10% 0.51%
BIG FISH TOYS. 1.60% 1.16%
BLUEFIN 1.41% 0.89%
OTHER MANUFACTURERS 20.38% 14.30%

TOP 20 TOYS OF 2012

RANK DESCRIPTION ITEM CODE VENDOR
1 BATMAN ARKHAM CITY SERIES 2 ACTION FIGURES JAN120380 DC COLLECTIBLES
2 "WE CAN BE HEROES" JUSTICE LEAGUE 7-PIECE BOX SET AUG120308 DC COLLECTIBLES
3 MARVEL SELECT: SPIDER-MAN ACTION FIGURE JUL091428 DIAMOND SELECT TOYS
4 JUSTICE LEAGUE: BATMAN ACTION FIGURE JUL128115 DC COLLECTIBLES
5 MASS EFFECT 3 SERIES 2 ACTION FIGURES NOV118167 BIG FISH TOYS
6 STARCRAFT PREMIUM SERIES 2 ACTION FIGURES DEC110338 DC COLLECTIBLES
7 MARVEL SELECT: AMAZING SPIDER-MAN MOVIE ACTION FIGURE FEB121518 DIAMOND SELECT TOYS
8 BATMAN: ARKHAM CITY SERIES 3: BATMAN ACTION FIGURE JUN120298 DC COLLECTIBLES
9 BATMAN: ARKHAM ASYLUM PLAY ARTS KAI: HARLEY QUINN FIGURE JAN128132 SQUARE ENIX INC
10 JUSTICE LEAGUE: DARKSEID DELUXE ACTION FIGURE AUG120307 DC COLLECTIBLES
11 BATMAN: ARKHAM ASYLUM PLAY ARTS KAI: ARMORED BATMAN FIGURE JAN128131 SQUARE ENIX
12 MARVEL SELECT: AVENGERS MOVIE HAWKEYE ACTION FIGURE DEC111598 DIAMOND SELECT TOYS
13 BATMAN: ARKHAM ASYLUM PLAY ARTS KAI: BATMAN ACTION FIGURE AUG118148 SQUARE ENIX
14 JUSTICE LEAGUE: SUPERMAN ACTION FIGURE OCT120316 DC COLLECTIBLES
15 BATMAN: ARKHAM ASYLUM PLAY ARTS KAI: THE JOKER FIGURE AUG118149 SQUARE ENIX
16 THE WALKING DEAD (TELEVISION) SERIES 2 ACTION FIGURES AUG120538 MCFARLANE TOYS
17 BATMAN: ARKHAM ASYLUM DELUXE: TITAN JOKER ACTION FIGURE JUL120272 DC COLLECTIBLES
18 TEENAGE MUTANT NINJA TURTLES RETRO COLLECTOR FIGURES APR121769 PLAYMATES
19 BATMAN:ARKHAMCITY: KILLER CROC DELUXE ACTION FIGURE MAR120306 DC COLLECTIBLES
20 THOR CLASSIC ACTION STATUE JUL111881 BOWEN DESIGNS

For a list of the Top 50 Toys of 2012, please visit this article.

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