Diamond holds several ongoing efforts to grow the comic book specialty market. One of the ways is via an initiative to encourage existing retailers to open new locations and/or relocate their current stores to larger, higher traffic locations.
Archie, BOOM! Studios, Dark Horse Comics, DC Entertainment, Diamond Select Toys, Dynamite Entertainment, IDW Publishing, Image Comics and Marvel Comics all provide incentives to qualifying retailers.
Promising retail sales have allowed for a growing comic book store market, and to help growing retailers in their expansions, Diamond offers store expansion and new account incentives.
Programs initially offered to qualifying retailers vary by supplier, but will include:
Under the programs, Diamond provide professional advice and in-depth instruction on Diamond’s systems from Powell and a team of Diamond personnel.
According to Chris Powell, Vice President of Retailer Services, most retailers opening new locations of existing businesses must invest a significant portion of their cash-flow to fleshing out their backlist inventory and preordering monthly comics based on projected sales.
“With these initiatives,” he said, "we will work with retailers to minimize these risks and outlays. This allows the retailer to stock the latest comics and the hottest graphic novels, trade paperbacks and other bestselling merchandise from day one, which lets them make a great first impression on new customers. It also gives them more flexibility in their budgets for marketing their new store so that they can continue attracting customers and generating sales."
Existing retailers who wish to learn more about the program should contact their Diamond Customer Service Representative for more information.
New retailers seeking to enter the Comic Book Specialty Market should contact Diamond’s New Accounts team via phone (443) 318-8500 or via email at firstname.lastname@example.org.
Expansion Benefits & Terms Breakdown
To participate in the following programs, an existing retailer must be opening a new store or must be moving a store into a larger/improved location. That retailer should begin by contacting their Diamond Customer Service Representative to inform them of their plans of opening the new location to begin a simple credit/good standing review process.
Once that process is concluded, retailers that receive approval will be notified and will be able to enjoy the following benefits and place orders accordingly, which are subject to the terms outlined under each program benefit. For more information, please contact your Customer Service Representative or Chris Powell, Diamond’s Vice President of Retailer Services, at email@example.com.
Consignment Backlist Program (includes BOOM!, DC, Image, Dark Horse, & Diamond Select Toys):
Consignment Frontlist Program (includes BOOM!, DC, Image, Dark Horse, & Diamond Select Toys):
Increased Discount Frontlist Programs:
Increased Discount Backlist Programs: