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(BALTIMORE, MD) — (June 7, 2013) — The world's female mutants gather together in Brian Wood and Olivier Coipel's X-Men #1 from Marvel Comics, the best-selling comic book to specialty retailers in May 2013, according to information provided by Diamond Comic Distributors, the world's largest distributor of comics, graphic novels, and pop culture merchandise.

Marvel Comics was May's leading publisher with a 33.36% market share in retail dollars and a 37.44% market share in units. DC Entertainment was second with a 28.27% share in dollars and a 30.84% share in units. May's comics sales increased overall by nearly 7% over April and graphic novels by nearly 16%. Comics sales through the end of May are up 15% over last year.

BOOM! Studios' first original Adventure Time graphic novel, Adventure Time: Playing With Fire by Danielle Corsetto and Zack Sterling, was May's best-selling graphic novel.

Square Enix's The Dark Knight Trilogy Play Arts ~Kai~: Batman Action Figure, based on Christopher Nolan's acclaimed Batman film trilogy, was the best-selling toy product to direct market retailers in May.

DC Comics' popular Teen Titans franchise joined the HeroClix gaming table in May with the DC HeroClix: Teen Titans Booster Brick, the best-selling game product to direct market retailers for the month.

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 33.36%
DC COMICS 28.27%
IMAGE COMICS 7.48%
IDW PUBLISHING 6.28%
DARK HORSE COMICS 4.73%
DYNAMITE ENTERTAINMENT 3.50%
BOOM! STUDIOS 2.97%
EAGLEMOSS PUBLICATIONS LTD 1.57%
AVATAR PRESS INC 0.92%
ZENESCOPE ENTERTAINMENT INC 0.90%
OTHER NON-TOP 10 10.02%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 37.44%
DC COMICS 30.84%
IMAGE COMICS 8.11%
IDW PUBLISHING 4.77%
DARK HORSE COMICS 4.36%
DYNAMITE ENTERTAINMENT 3.30%
BOOM! STUDIOS 2.63%
ZENESCOPE ENTERTAINMENT INC 0.82%
AVATAR PRESS INC 0.76%
EAGLEMOSS PUBLICATIONS LTD 0.37%
OTHER NON-TOP 10 6.60%

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
MAY 2013 VS. APRIL 2013
COMICS 6.95% 5.42%
GRAPHIC NOVELS 15.79% 5.88%
TOTAL COMICS/GN 9.76% 5.46%
MAY 2013 VS. MAY 2012
COMICS 0.97% -2.62%
GRAPHIC NOVELS 1.00% 3.17%
TOTAL COMICS/GN 0.98% -2.15%
YEAR-TO-DATE 2013 VS. YEAR-TO-DATE 2012
COMICS 15.04% 12.25%
GRAPHIC NOVELS 12.01% 11.45%
TOTAL COMICS/GN 14.07% 12.19%

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 X-MEN #1 $3.99 FEB130492 MAR
2 BATMAN #20 $3.99 MAR130201 DC
3 JUSTICE LEAGUE #20 $3.99 MAR130173 DC
4 AGE OF ULTRON #7 $3.99 MAR130600 MAR
5 AGE OF ULTRON #8 $3.99 MAR130603 MAR
6 SUPERIOR SPIDER-MAN #9 $3.99 MAR130615 MAR
7 SUPERIOR SPIDER-MAN #10 $3.99 MAR130617 MAR
8 JUSTICE LEAGUE OFAMERICA#3 $3.99 FEB130111 DC
9 ALL NEW X-MEN #11 $3.99 MAR130614 MAR
10 DETECTIVE COMICS #20 $3.99 MAR130210 DC

TOP 10 GRAPHIC NOVELS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 ADVENTURE TIME ORIGINAL GN VOL 01 PLAYING FIRE $11.99 FEB130825 BOO
2 SAGA TP VOL 01 (MR) $9.99 AUG120491 IMA
3 WALKING DEAD TP VOL 01 DAYS GONE BYE $14.99 NOV128157 IMA
4 SUPERMAN EARTH ONE TP VOL 01 $12.99 FEB130226 DC
5 ADVENTURE TIME MARCELINE & THE SCREAMQUEENSTP VOL 01 $19.99 MAR130946 BOO
6 DEADPOOL TP VOL 01 DEAD PRESIDENTS NOW $15.99 MAR130727 MAR
7 MY LITTLE PONY FRIENDSHIP IS MAGIC TP VOL 01 $17.99 MAR130366 IDW
8 SUPERIOR SPIDER-MAN TP VOL 01 MY OWN WORST ENEMY NOW $17.99 MAR130724 MAR
9 SUPERMAN ACTION TP VOL 01 SUPERMAN MEN OF STEEL (N52) $16.99 FEB130215 DC
10 GIRL WITH THE DRAGON TATTOO HC VOL 02 (MR) $19.99 JAN130329 DC

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 DARK KNIGHT TRILOGY PLAY ARTS KAI BATMAN AF SEP128219 SQU
2 MARVEL SELECT NIGHTCRAWLER AF MAY121672 DST
3 MAN OF STEEL SUPERMAN 1:6 SCALE ICONIC STATUE FEB130255 DC
4 DARK KNIGHT TRILOGY PLAY ARTS KAI BANE AF SEP128218 SQU
5 GREEN LANTERN SIMON BAZ AF JAN130349 DC
6 ST TOS ENTERPRISE CUTAWAY MODEL FEB131540 DST
7 BATMAN BLACK & WHITE STATUE BY MIKE ALLRED FEB130260 DC
8 MASS EFFECT COMMANDER SHEPARD BISHOUJO STATUE OCT121708 KOT
9 DC COMICS AQUAMAN ARTFX+ STATUE NEW 52 VER APR131844 KOT
10 KNIGHT RIDER 1/15 SCALE KITT MAY121668 DST

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 DC HEROCLIX TEEN TITANS BOOSTER BRICK JAN132015 NEC
2 MTG TCG DRAGONS MAZE BOOSTER DIS FEB131931 WIZ
3 RISK LEGACY JUN118204 HAS
4 DC HEROCLIX TEEN TITANS 24 CT PRIMER DS JAN132014 NEC
5 MTG TCG DRAGONS MAZE FAT PACK FEB131933 WIZ
6 MARVEL HEROCLIX FEAR ITSELFBLITZKRIEG USA SCENARIO PK JAN138294 NEC
7 DC HEROCLIX TEEN TITANS RAVAGERS FAST FORCES 6 PACK JAN132016 NEC
8 WALKING DEAD TV BOARD GAME JUL112137 CRY
9 IRON MAIDEN HEROCLIX 24 CT GRAVITY FEED DISPLAY JAN138373 NEC
10 MTG TCG DRAGONS MAZE INTRO DECK DIS FEB131934 WIZ
Dollar Market Shares for May 2013
Dollar Market Share – May 2013
Unit Market Shares for May 2013
Unit Market Share– May 2013

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which include the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from a universe of over 3,500 comic book specialty shops located inNorth Americaand around the world. The account base includes brick-and-mortar comic book specialty shops, Internet merchants, and other specialty stores.

Unit and dollars sales are calculated based upon orders invoiced and shipped to Diamond accounts during any given month, which comprises initial pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable.

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ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world's largest distributor of English-language comic books and pop-culture related merchandise, servicing more than 4,000 specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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