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Publisher Market Shares: April 2014

Marvel Comics was the leading publisher in Retail Dollar Share and Unit Share categories in April 2014 based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in April 2014

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 39.27%
DC COMICS 23.65%
IMAGE COMICS 9.34%
DARK HORSE COMICS 5.54%
IDW PUBLISHING 5.10%
DYNAMITE ENTERTAINMENT 2.49%
EAGLEMOSS PUBLICATIONS LTD 2.14%
BOOM! STUDIOS 2.07%
AVATAR PRESS INC 1.15%
VALIANT ENTERTAINMENT LLC 1.04%
VIZ MEDIA 0.95%
RANDOM HOUSE 0.90%
ZENESCOPE ENTERTAINMENT INC 0.69%
ARCHIE COMIC PUBLICATIONS 0.55%
FANTAGRAPHICS BOOKS 0.43%
ONI PRESS INC. 0.41%
HACHETTE BOOK GROUP USA 0.32%
ST. MARTINS PRESS 0.29%
ASPEN MLT INC 0.26%
TOP SHELF PRODUCTIONS 0.22%
OTHER NON-TOP 20 3.21%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 41.15%
DC COMICS 27.24%
IMAGE COMICS 10.31%
DARK HORSE COMICS 5.18%
IDW PUBLISHING 4.24%
DYNAMITE ENTERTAINMENT 2.47%
BOOM! STUDIOS 1.97%
VALIANT ENTERTAINMENT LLC 1.18%
AVATAR PRESS INC 1.03%
ZENESCOPE ENTERTAINMENT INC 0.73%
ARCHIE COMIC PUBLICATIONS 0.64%
EAGLEMOSS PUBLICATIONS LTD 0.54%
VIZ MEDIA 0.41%
ASPEN MLT INC 0.31%
ONI PRESS INC. 0.31%
RANDOM HOUSE 0.28%
FANTAGRAPHICS BOOKS 0.10%
HACHETTE BOOK GROUP USA 0.10%
ST. MARTINS PRESS 0.09%
TOP SHELF PRODUCTIONS 0.05%
OTHER NON-TOP 20 1.68%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in April 2014

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
MARVEL COMICS 80 35 0 115
DC COMICS 79 26 1 106
IMAGE COMICS 71 13 0 84
IDW PUBLISHING 45 24 0 69
DARK HORSE COMICS 38 27 0 65
DYNAMITE ENTERTAINMENT 43 6 0 49
BOOM ENTERTAINMENT 25 7 0 32
EAGLEMOSS 0 0 26 26
AVATAR PRESS INC 11 2 2 15
VALIANT ENTERTAINMENT LLC 13 2 0 15
OTHER 77 157 35 269

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in April 2014

  DOLLARS UNITS
APRIL 2014 VS. MARCH 2014
COMICS 23.22% 14.36%
GRAPHIC NOVELS 8.90% -0.33%
TOTAL COMICS/GN 18.27% 12.90%
APRIL 2014 VS. APRIL 2013
COMICS 17.37% 6.96%
GRAPHIC NOVELS 16.78% 11.20%
TOTAL COMICS/GN 17.18% 7.32%
YEAR-TO-DATE 2014 VS. YEAR-TO-DATE 2013
COMICS -0.89% -6.91%
GRAPHIC NOVELS 5.44% 10.38%
TOTAL COMICS/GN 1.04% -5.61%

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in April 2014

Dollar Market Shares for April 2014

Dollar Market Share – April 2014

Unit Market Shares for April 2014

Unit Market Share– April 2014

 

This information may not be reproduced in any format without the express permission of Diamond Comic Distributors.

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts – which include the monthly market shares and all top product charts – are compiled by Diamond Comic Distributors from a universe of over 3,500 accounts, comprised of comic book specialty shops and other merchant stores and buyers. The shops are primarily located in North America, with a percentage of sales also to international stores and buyers located throughout the world. The account base includes not only brick-and-mortar comic book specialty shops, but also Internet stores, chain stores, and other specialty stores.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond accounts during any given month, which comprises initial pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable.

The count of new titles shipped includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books and graphic novels at different price points count as separate SKUs for each edition.