During Comic-Con International: San Diego, Diamond Comic Distributors announced the Mid-Year Statistics for products sold in comic book specialty shops with overall sales up 3.8%.  

"Overall, total sales increased 3.8%, with strong sales in merchandise leading the way, up 10.4% for the first half of 2014," said Chris Powell, Diamond's VP-Retailer Services. "Comics and Graphic Novels are level compared to last year, but are still 12% above 2012 sales figures."

The Total Sales are comprised of the number of sales for comic books, graphic novels and merchandise which is categorized by toys & models, apparel, posters and novelties/comics. Below is the break-down for the 2014 mid-year sales statistics by items sold in comic book specialty shops.

Total Sales: +3.8%

  • Comics: -1.4%
  • Graphic Novels: +2.9
  • Merchandise : +10.4%
    • Toys & Models +23.7%
    • Apparel +4.9%
    • Posters +12.2%
    • Novelties (Comic) + 48.5%

“What it all points to," commented Powell, "is that the health of comic book specialty shops is better than ever. Retailers continue to diversify their product offerings— and with many stores moving into larger spaces in the past few years— we've seen a greater emphasis on merchandise and other product lines. Coupled with strong sales from comics and graphic novels, stores are on good financial footing and we're expecting a strong finish to 2014.